FreshTunes partnered with Yum Yum Videos in 2016 to create a high-impact explainer video that introduced the platform to independent artists worldwide, supporting its mission as a free digital music distribution service.
Service: Explainer Video Production
Animation Style: 2D Explainer Videos
Industry: Entertainment & Media
In 2016, FreshTunes used our animated explainer video services to create an explainer video that clearly communicated its free global music distribution model.
The video became a core communication asset, reaching nearly 500K views across Facebook and YouTube, introducing the platform to artists worldwide, and remaining in use as FreshTunes’ primary explainer years later.
Our collaboration with FreshTunes coincided with its early global expansion, while the video itself remained in use for years:
FreshTunes quickly expanded to users in 84 countries and nearly 50,000 tracks within its first six months. Our explainer remained a core communication asset and went on to reach nearly 500K views across Facebook and YouTube.
FreshTunes is a digital music distribution platform that allows independent artists to upload, distribute, and monetize their music across major streaming services while keeping their rights and royalties. Launched in 2016 with a freemium model, the platform has grown significantly, offering free distribution and optional paid services that help artists promote and manage their releases.
1. Explain a radical business model — free global distribution — in clear, engaging terms.
2. Attract independent artists quickly to gain early traction in a competitive industry.
3. Build trust with a global audience of creators across dozens of countries.
To meet these needs, Yum Yum Videos created a high-impact explainer video in 2016 designed to clearly communicate FreshTunes’ free global music distribution model.
Focused on simplicity and accessibility, the video introduced how the platform works, what makes it different, and why it matters to independent artists worldwide. What began as a single production became a long-lasting communication asset, still used years later as FreshTunes’ primary explainer video.
FreshTunes’ disruptive approach to free global music distribution and its rapid international adoption were covered by multiple industry and music-focused media outlets. From launch announcements to long-term platform growth, the company’s story highlighted how independent artists worldwide could distribute and monetize their music without traditional barriers.
Coverage focused on FreshTunes’ international reach and adoption across 140+ countries.
Official launch announcement highlighting FreshTunes’ free global distribution model.
Public reference documenting key milestones, including 2M+ songs uploaded.
From strategy to execution, every detail was designed to turn a disruptive idea into a clear, compelling message for independent artists worldwide.
1. Clarity for a radical model: Explaining free global music distribution in simple, easy to understand terms.
2. Strong launch asset: One explainer video that became the primary introduction to the platform across channels.
3. Wide reach and versatility: Used on YouTube, Facebook, and embedded across multiple third party platforms.
4. Longevity: Nearly a decade later, the video is still used as FreshTunes’ main explainer.
A complex industry and business model were distilled into a clear, artist-friendly story.
Clean animation and straightforward visual metaphors kept the focus on how the platform works.
A vibrant, modern palette aligned with the music industry and FreshTunes’ bold positioning.
Accessible and empowering, speaking directly to independent artists while building trust at scale.
