In today’s world, video is the driving force connecting potential customers with brands. It doesn’t matter how big, small, specific, or complex your business might be – with video, you can communicate its value quickly and effectively.
There are many ways to develop a video, though. You can go for a DIY production, put together an in-house team, or hire freelancers for a specific project. But when your strategy requires quality and results, most of the time, you’ll end up calling in the pros.
These production companies are masters of their craft and exist for the sole purpose of making awesome videos. BUT, for the magic to happen, you need a solid relationship between the two parties – the brand and the video agency – involved.
So, if you haven’t partnered with one yet, here’s why you might want to, and a few handful tips that will help the process flow much more smoothly and effectively.
Ok, with iPhone cameras, GoPros, and readily available editing software, you might feel like taking on the video production challenge yourself. And you very well may be! After all, technology has made things a lot easier all around.
However, audiences’ expectations have grown immensely as well, demanding from brands the highest standard of quality as far as their content goes. And production quality is just the tip of the iceberg in this regard!
So, let’s take a quick look at some of the reasons why the easier way is not always the better way.
Professional video production companies have the knowledge, talent, and equipment to transform your brand’s unique message into a compelling and engaging piece. One that’s not only beautifully designed but also is capable of connecting with your audience and inspiring them to take action.
Plus, they also have the skills (and purposely assembled teams) to develop integrated video marketing strategies to help businesses meet their growth goals. They take the guesswork out of that entire process because they know what will work best with the industry, audience, and niche.
Sometimes, being too close to your own work can be counterproductive.
Don’t get me wrong; your knowledge will be an invaluable asset during the production process. But video agencies have a keen and trained eye to give your ideas an original spin – Especially for certain types of videos that revolve around captivating storytelling, such as explainers or product videos.
On top of that, a production company also comes with the advantage of having an “outside perspective.” They are going to start from scratch and learn everything about your product or service. Making it easier to put themselves in your audience’s shoes and ensure your piece caters to them accurately.
If you decide to go with the DIY approach, there will be an interruption in your usual workflow.
Producing a high-quality video is a challenging and time-consuming process – There is a lot of work, analysis, and steps involved that you are probably not even considering right now. From the piece’s initial concept, to writing the script, to editing, and everything else in between!
So, whether it’s just you taking the brunt of the work, or you do it with someone from your team, you are going to take a lot of time away from your everyday activity and probably neglect your business. By hiring a company to be in charge of all those processes, you will be able to continue to run your business as usual. Avoiding overtime work, distractions, and stress!
Once you’ve decided to outsource your video production, there are some important things to keep in mind to make the process go much smoother and successful.
The goals you have for your video are the foundation on which you are going to build the entire production. Collaboration won’t work as effectively if you are not clear on what you want to accomplish with your piece from the get-go.
Luckily, there are some baseline questions you can ask yourself to figure it out:
Take the following video to see how everything we just mentioned plays together. We wanted to simply and beautifully illustrate the services we can provide to growing businesses. And as an animated explainer video company, we use one to achieve that goal! 🙂
The great thing about video content is that it can make your audience notice, remember, and take action after engaging with your message. Why? Because of our nature! After all, a well-made video appeals to our emotions.
So, before you even start a collaborative relationship with a video agency, you will want to think a bit about what emotion you want to convey – that is, define your video’s tone.
Now, choosing the tone is highly related to your audience’s characteristics. Let’s suppose you want your viewers to feel they can trust you. If you are talking to corporate people, you’ll probably need to use a more formal tone. If your audience is younger and more laid-back, you can go with a personal or more intimate approach.
Once you are clear about that, the production company can take that input to help shape your video’s overall tone. For example, by using certain colors, or addressing specific pain points.
Check out how Nike used the right amount of humor to bond with their intended audience – women that are trying to exercise!
Finding an agency capable of meeting your needs and delivering on your expectations is one of the trickiest parts of developing a video. There are many animated video production companies out there, and making the right choice can get a little overwhelming.
But don’t worry! There are some general things that can help you define what company you can trust with your next production.
First, you’ll need to do some research and be sure to check their online portfolios. That’s going to give you a solid starting point to decide if their work matches the level of quality you are expecting for your piece.
Another major aspect to consider is how they handle the communication process. You want to partner with a company that has multiple open channels, listens and responds to all your concerns, and keeps you updated every step of the way.
Equally important is to take into account what past customers have said about working with them. Take some time to check reviews and customer testimonials. You can also consult with peers you trust and ask them for recommendations.
Finally, you need to remember that your brand is unique, and that’s what your video should represent. So, focus on finding a production agency with the skills to craft a custom-made piece, one as original and special as your company is!
Once you find the perfect video company, it’s time to start working as a united team.
Any production of this kind is the result of a collaborative conversation between both parts, where each one nurtures the other.
As we said a minute ago, no one knows your brand (and your project!) as you do. So, from your side, you will have to share your project vision and expectations, alongside all the details the agency will need to fully understand your brand’s core values and identity.
Based on what you tell them, the video production team will give their creative and professional vision – that is, how they are going to transform all that into a compelling, engaging, and cohesive piece.
It’s very important to highlight that this moment requires your honest guidance and openness to make sure the project is going in the right direction. You should correct or adjust everything that you feel isn’t aligned with your brand’s standards or requirements, and be open to following the recommendations that feel right.
One of the first questions you should ask yourself when embarking on a video production mission is what your budget is. It is a crucial piece of information you and your partner video production company need to accurately measure what can be accomplished.
That said, budgets are defined by three main elements:
Any alteration to one of those elements is going to impact the original price and affect the other two. For example, if for some reason you need to speed up production, you will probably spend more money in order to maintain the expected quality standards.
Our recommendation is to set your priorities from the beginning and know your budget’s limits. So, if needed, this will help you adjust it wherever it makes sense with you, without compromising your ultimate goal.
We briefly touched upon this idea above, but it’s so important it bears further exploration.
You chose to work with a video production company for a reason, so try and stay flexible. Even if they aren’t what you had in mind, be open to new ideas. There’s nothing more boring and dull than playing it safe or repeating the same old patterns – and audiences know this! Especially when it comes to video content – the digital landscape is always changing and evolving, and so do people’s interests!
So, we highly recommend you to take full advantage of the opportunities a partnership opens up. Use it to refresh your ideas, adjust your strategy, shake things up a little bit, or even learn a thing or two from the pros!
Take this GoPro video as an example. If you are familiar with the brand, they create content that’s aligned with extreme sports. But here that’s not the case – they chose to go with a totally different approach to appeal to a wider audience.
There’s a golden rule to ensure your production process is successful from start to finish: Always provide feedback.
Any experienced video company is going to ask you for feedback each step of the way during pre-production, production, and post-production. We encourage you to be responsive – by all means, do so!
Take into account that, as a client, you’re expected to provide reviews, comments, and approve – or not – what the video agency sends you at every stage. So, a lack of response can affect the production timeline and delay the delivery of your video.
Behind every great video, there’s a solid relationship between the brand and the production company. One that’s based on trust, commitment, and communication.
Each part of this collaboration brings something very necessary to the table. Your company will provide brand knowledge, vision, guidelines, and feedback. The video agency will bring talent, professionalism, and new takes to enrich your original idea.
Even though the video agency hunt can be a difficult task, you should strive to find one that’s experienced enough to make your idea come alive. But also, one that shares your core values and understands your brand’s identity. Ideally, you will meet your creative partner, making this first project the first of many more!
From our side, we’d love to hear all about your awesome idea. So contact us, and we’ll start working on it right away! 🙂