People love spending their time on social media platforms. So if you’re thinking about spreading your explainer video on these channels, you’re on the right track. The question is: considering that the web is full of social networks, where should you post your animated marketing video? Today we’ll explore some important data on some of the most popular social media platforms, so you can make a wise choice that benefits your business. Ready to start?
Social media channels HAVE to be a part of your marketing mix. Their benefits are conclusive: more brand recognition and loyalty, more opportunities to convert, higher conversion rates, increased inbound traffic, and richer customer experiences, just to name a few.
Let’s review some key data on 4 giants of the social media world: Facebook, YouTube, Instagram and Snapchat. This way you will be able to analyze which one best fits your specific marketing needs to get the most out of them (all of them are great alternatives for video marketing initiatives). Here we go!
Facebook is still the leading platform in its field: it’s the first social network to surpass 1 billion registered accounts and currently has 1.97 billion monthly active users. This represents a steady increase of 17% of year-over-year. Facebook’s daily account usage hit 1.3 billion in Q1 compared to 1.04 billion in Q4 which was already up 2.97% from Q3. The great thing about Facebook is its versatility and the fact that -almost- everyone is there nowadays.
Tip: want to upload your marketing video to this social network? Review this post on how to optimize your explainer video for Facebook.
YouTube has 1 billion monthly active users. It’s also the second largest search engine in the world, falling behind the well-known Google (which, by the way, owns YouTube). The best thing about this platform is that it’s top of mind: it’s the #1 option when people think about watching a video. You also have to bear in mind that competition is tough there. So if you want to get to the first positions in its rankings, you have to set up a wise SEO strategy. We suggest that you download this free eBook on how to rank #1 on YouTube.
Instagram has over 600 million monthly active accounts. Its user base has doubled in size from 300 million monthly active users to 600 million, in only two years. Its growth has just been amazing: only 9 months to grow from 300M to 400M users, and only 8 months to grow from 400M to 500M users, then only 6 months to grow from 500 to 600. The great thing about Instagram is it’s stunning visual video content. Review this post and get 5 tips for using Instagram for your animated marketing video!
Snapchat holds 300 million monthly users and 166 million daily users (as of Q1 2017). Just like Techcrunch reported, the platform displayed massive growth in early 2016, with a 14% increase in Q1 over the past quarter. The growth continued in Q2, hitting 143 million daily users. But then, in August 2016, Instagram launched a clone of Snapchat Stories and this had a direct impact on Snapchat’s growth. Despite this, it’s a great option if you target a young audience and want to set up a new way to connect with them. Keep in mind that video in particular is the main type of content on this platform.
Tip: not sure on how to get the most out of Snapchat for your video marketing strategy? Review these recommendations to maximize your marketing efforts on this social network!
As we’ve seen, these amazing platforms give you the possibility to enhance your online presence, boost brand awareness and reinforce your overall marketing strategy. Where you will post your explainer video will depend, basically, on your marketing goals, the type of product you want to promote, and the target audience you aim for. They all have different idiosyncrasies and this has a direct impact on how brands can approach their customers and prospects. Analyze in detail which one is the best fit for your specific case!
Finally, take a few minutes to review these 3 simple tips to promote your marketing videos on social media. They will certainly help you understand how to get the most out of these platforms.