When Is It A Good Idea To Use A Motion Graphics Explainer Video?

18 May, 2017  

Do you need to pass out complex ideas or abstract concepts, and you’re not sure about what explainer video style you should pick out? Today you’re going home with the answer in your pocket: an amazing style that is just stunning from a visual point of view, and highly effective from a marketing point of view 🙂 We’re talking about motion graphics! Learn why this explainer video style is one of the best techniques to synthesize an idea and how engaging it can be to help you maximize your marketing efforts. Enjoy the reading!

motion graphics explainer videos

How to make an animated video

The Basics

So far, you’re probably aware of the amazing power video content has for your marketing strategy. Animated marketing videos, in particular, are a very interesting resource to pass out your business idea in a fast, simple, and engaging way. And, among the different explainer video styles, motion graphics stand out as one of the most popular style. Check out this video so you can have a better understanding of the different animated explainer video styles and their traits:

Historically, graphic design has always been used to explain things visually and to solve communication problems, like explaining a complex idea in a very simple way. Of course, we’re still using graphic design in today’s world but we also have the chance to enhance it with the most modern techniques, like video animation. And guess what? That’s when motion graphics come in handy!

Basically, this style is about graphic design in motion. And, true to its essence, they are perfect to explain complex ideas in a very simple and straightforward way. Just watch this example to get in the mood:

Motion Graphics: Key Features

So far, you know that motion graphics is a great video style to deliver complex or abstract concepts. But besides that, what makes this style so different from others? Let’s dive into their main features and characteristics, so you get the big picture.

  • It’s one of the most sophisticated and elegant explainer video styles.
  • It’s also a little bit more formal than other techniques.
  • It combines colorful graphics in an educational but also very attractive way.
  • It has an amazing synthesis power, so it’s great for passing out numbers, statistics, categories and specific facts (all of these could be harder to transmit if you use other styles).
  • It has the ability to turn boring information and data into the most appealing and engaging content.

One Of The Best Explainer Video Styles

Besides its amazing features, we want to summarize 3 key benefits that make motion graphics stand out from the rest of the styles.

#1. Great visual power

As you may know, marketers are using more and more visuals to communicate their messages and synthesize their ideas. Keep in mind that we are all visual learners: drawings, diagrams, designs, charts and any other kind of resource helps us understand any kind of concept assimilate them pretty quickly and remember them in the future (visual content is highly engaging, appealing and also memorable). So imagine how powerful video content mixed with graphics and designs in motion can be! Motion graphics gets the most out of visual learning and helps you get to your audience with compelling and enticing content.

#2. Designs that come alive

Remember that motion graphics content is not only about designs, we have to go one step further…it’s about animation too! Motion graphics explainer videos get the most out of animation techniques to make designs really come to life. One of the best advantages of these videos is that they give you the possibility to pass out any complex business idea by making use of graphic elements in motion. This means you will make your audience understand what your product is about in a just a matter of seconds!

#3. Merge with other explainer video styles

Motion graphics can lack that human or emotional approach that other video styles can have. But that’s not a problem at all! Motion graphics can be easily merged with other animation techniques to get the most out the two approaches. Hence, if your company needs a more warm approach, maybe you want to include some cute and nice animated characters that make your target audience feel connected with to enhance engagement, or maybe you want to “tell a story” besides passing out some of those specific figures and stats. You have different possibilities to merge motion graphics with other explainer video styles, but we’ll talk about that later 😉

ebook: How to choose the right explainer video company

When You Should Use A Motion Graphics Video

Now you have a lot of information on hand. Despite this, maybe you still have some doubts on whether this is the right animated marketing video style for your company. Take a few minutes to review these bullets and analyze if it would be a good fit for you.

  • Does your company have a “serious” or “professional” image?

If you sell a product / service that has a more “professional” profile and you want to reinforce that image through video marketing, then consider making a motion graphics video.

  • Do you want to provide your video with a more elegant and sophisticated style?

Then develop a motion graphics video: this is one of the most “formal” explainer video styles and it doesn’t lose its visual appeal. It will definitely bring some particular seriousness that other marketing videos may lack.

  • Do you need to convey abstract or complex concepts or ideas, and do so in a fancier and more appealing way?

If you need to pass out numbers, facts, statistics, or any other data that could be harder to digest without making use of animated designs and graphics, go with a motion graphics video.

  • Do you need to synthesize concepts in an educational and attractive way?

If an image is worth a thousand words, imagine the huge power pictures in motion may have! Motion graphics videos have a terrific synthesis power and give you the chance to combine colorful graphics in an educational and charming way to convey any kind of concept.

  • Do you have a B2B company, or even a B2C company that is more related to “hard data”? (such as a financial company, IT solutions, or a computer software company)

If that’s your case, both B2C or B2B companies, go with motion graphics. It will definitely help you deliver your message in a very straightforward and understandable way, without losing engagement.

Combining Motion Graphics With Other Explainer Video Styles

Your marketing video doesn’t need to be “100% motion graphics”. Remember we said that one of the best benefits of this style is its great versatility: it can be easily merged with other animation techniques to get the most out of the two worlds. Let me give you some examples:

Motion graphics combined with Live Action

Live action may have some limitations, but if you mix it with some design in motion, your imagination is the limit! By mixing motion graphics and live action you can transmit ideas or concepts that could be impossible to pass out using Live Action solely. This is a good example we developed for Stocks In Value:

Motion graphics combined with character animation

Motion graphics has an amazing synthesis power but they also may lack that special human touch many companies also need. Adding some cute and funny characters may be a great move to make your video even more attractive and engaging. Check out this cool example:

Motion graphics combined with whiteboard video

In every high quality whiteboard video there will be a Motion Graphics specialist behind it to make all the camera movements, graphics, hand animations and the rest of the elements look just great. Remember that most whiteboard video productions are made digitally. So, even if you don’t notice it, any high quality whiteboard video will have motion graphics applied to it. Check out how motion graphics have been applied to this whiteboard animation:

At Yum Yum we have developed many different explainer videos for every kind of company. So if you now feel ready to develop your own marketing video, get in touch with us and we´ll help you decide what the best style of video for your business is.


Today you have learned what this specific technique is all about and how you can use it to attract your audience with a simple but engaging message. Also, we’ve seen the amazing features and benefits this style offers and how (both B2C and B2B companies) can leverage its huge synthesis power to transmit any kind of concept in just a few seconds. We’ve also shared some strong arguments on why this is one of the best explainer video styles out there in the market and have shown you how you can merge it with other styles to maximize its effectiveness. Now you’re fully ready to develop your next motion graphics video that can complement your content strategy!

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