What to Look For When Choosing an Explainer Video Company

30 March, 2018  

We know — it’s hard to choose an explainer video company. There are a lot of things to be taken into account, and there are a lot of options to choose from!

Of course, after you’ve decided that an explainer video is exactly what your company needs (because they come with great benefits, like boosting your sales and creating awareness for your brand), the next step is to find the explainer video company to turn your ideas into reality.

But even though every single video company out there claims to be the greatest, they’re not the same. The secret for choosing the right one for your brand is to look deeper into their work: some of them create high-quality videos, but others have cheap and generic ones.

Some have a lot of recommendations and testimonials from big companies, while others don’t even bother to assemble testimonials. Prices vary too, from the cheapest ones (that mostly offer the poorest quality), to the ones that are way out of your budget.

So let us share some of our tips with you. We’ve been in this industry for a long time and we know the ins and outs of video companies!

ebook: How to choose the right explainer video company

When choosing an explainer video producer, here are four things you should keep an eye on:

1. High quality

Your explainer video is going to be your cover letter — your first impression to your future customers. So it must be memorable and have a ‘wow’ effect. Your video can’t just be one of the bunch. It has to be unique.

And the key is to have a high quality explainer video, which can only be made by a high quality explainer video production company. It goes beyond bad rendering and poor characters (even though that’s important to avoid, of course); you also need to make sure that these videos have eye-catching visuals, good audio and deliver a clear message.

Quality has to be measurable in every step of the process, but that may not be easy to spot when looking for an explainer video company. So, where you should look first?

Take a look at their own explainer video. If a company can present itself in a good way — one that gets your attention and makes you want to know more… then you know that it could be a good explainer video company.

But then there’s the second step: Take a look at their portfolio. After you’ve been wowed by their presentation video, go to their portfolio and also read their testimonials.

A quick Pro Tip, though: If you didn’t like their presentation video, don’t even bother looking at the rest of their videos: a company that doesn’t know how to present itself won’t know how to do it for others.

But their past work and testimonials surely are the perfect indicators of what a company can do for its clients. So keep an eye on their style of animation, their way to communicate a message, and how fun the videos are. That will give you a nice idea of their quality level.

2. Fully customizable content

Some companies offer videos made from templates or with pre-filmed snippets that they just recycle in every video. In some of these recycled videos it might not be so obvious, but you’ll notice that some things repeat in a lot of their content (like the characters, backgrounds, colour palettes or even the script).

Why do they do this? Because they don’t care about quality — they’re looking to offer cheap videos to reach a certain audience. And their audience may not care about these things, but the reality is that these videos end up costing a lot more, because they don’t bring any profits.

So, what should you be looking for? A company that creates a fully customized video for every single one of their customers: videos that represent what the brand stands for, that communicates their core values and their spirit.

Your brand has its own identity and that’s what should be represented in your sales video.

3. Expertise!

Always put yourself and your brand in the hands of experts. You don’t want to be anyone’s guinea pig!

How can you recognize expertise? It’s really easy actually: look for the previous clients that the company’s had. If they have worked with big names in many industries, then you know that it’s a company that can be trusted, and has enough experience.

Working with a video production company that doesn’t have experience is risking too much: you’ll end up having to endure communicational problems, and many other problems (like missing important deadlines on your schedule, or development issues).

If instead, you choose to work with an expert team, you’ll find an established team with a well-adjusted process that’s been refined by many years of work in the field.

Besides being a matter of who works best, it’s also about who will make the project easier for you. A video production company that makes you feel accompanied with in every step of the process will bring you closer to success.

4. Reasonable prices

Everyone should want a lower price, right? Well, not really. As we discussed before, a cheap video goes hand to hand with  cheap quality — and you don’t need a poorly done generic video, you need a high quality video that gives a great first impression to your audience.

So, reasonable prices don’t necessarily mean cheap, at least not in this context. You’re looking for a company that can provide a high quality video at an affordable price, and you must remember that an explainer video is an investment.

It’s an investment because it has a high ROI, and it also has a very long shelf-life. A great explainer video will boost your sales, so you’ll get back your investment in a short time. After all, it will all be profits!

But, because it is an investment, a cheap explainer video won’t make the cut. Your audience won’t be hooked by it, they won’t want to know your company further and they’ll have no interest in buying your product — because a poorly done video must mean a poorly executed product, right?

So, a cheap video that won’t give you any profits will make you lose your money (even if it was very little to begin with).

Think about all of this when defining a budget for your video, and remember that putting your money in the right hands is worth more than spending a little and earning very little too. You cannot put a price tag on success.

These are the four pillars of any great explainer video company, but there’s something more. The video production company of your choosing must be aware of what goes beyond your explainer video.

What do we mean by this? Even though a corporate video is great, you must look at it as a part of something bigger — your video marketing strategy.

Don’t underestimate the power of a video marketing strategy in this extremely visual world we live in. People now watch and share more videos than any other type of content out there, so really the question is not if you should include video in your marketing efforts. The question is which company can help you improve and perfect those efforts.

Video is a very effective way to improve your brand’s awareness and sales, when used right. And this means to craft video carefully to fit all of the stages of your buyer’s journey. Sales videos work great for one part of your marketing strategy (the consideration stage, which is the middle of the sales funnel or MIFU), because they aim to increase conversions. But they’re just one piece of the puzzle.

And you must choose an explainer video company that offers you the rest of the pieces of this puzzle. The ideal video production company will offer you a wide variety of marketing services that go beyond explainer videos. Testimonials, how-to videos, commercials, behind the scenes and other kinds of content that will help you amplify the power of your explainer video.

So, long story short: You want an experienced company with affordable prices and a team that’s capable of developing high-quality videos for every stage of your buyer’s journey.

Does that sound like an impossible task? It’s not easy, because there are a lot of options, but we’ll make it easy for you: Talk to us.

After all this info it might sound a bit cocky to say it — but at Yum Yum Videos we have a lot of experience in the field, and we can assure you that we can offer all of the four pillars mentioned above. You can see some examples for yourself here in our portfolio, or listen to our previous clients — they’ll assure you that we offer a wide range of marketing videos and lots of expertise at a very competitive and affordable price.

We are so much more than an explainer video company — we’re a team of devoted professionals, ready to make your video marketing dreams come true. So, write to us! We’d love to discuss what we can do for your company: get ready to start your video today.

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