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What Is Motion Graphics Animation? (With Company Examples)


That was a thrilling PowerPoint presentation,” said no one ever.

As people’s attention spans continue to get shorter, giving your audience informative content is not enough to get through to them. You also need to engage and entertain, to (hopefully) convert them!  Things that most slideshows, images, and texts, will fail to accomplish. 

Motion graphics videos, on the other hand, tick all those boxes with ease.

This type of animation is like an evolved version of the principles of graphic design ―it’s graphic design in motion! Which might sound like a small variation, but it makes all the difference.

The movement and sound that comes with the audiovisual format can make any complex, boring topic sound dynamic and simple. Making motion graphics videos an excellent resource for getting your message across.

So, if you want your customers to really listen, stay tuned! Today we’ll explain a thing or two about this fabulous animation style, and we’ll reveal our favorite motion graphics companies and examples. Let’s get started!

What Is Motion Graphics? – Motion Graphics Definition

Motion Graphics is essentially graphic design made video. This style combines sound, text, charts, symbols, and animation, to convey hard data and written information in a compelling and clear way.

That said, there are many other features that make motion graphics animation a force to be reckoned with. Let’s take a look:

  •         It’s less time-consuming. A 90-second motion graphics video can convey as much or more information as a long boring text.
  •         It makes the complex simple. This animation style can break down any concept, however abstract or technical, into an explanation that everyone could understand.
  •         It’s entertaining. A well-crafted motion design video is a fun piece that your audience is likely to watch entirely.
  •         It’s memorable. Since people learn far more when they are enjoying the lesson. They are also more likely to digest and remember your video’s message.

So, what is motion graphics? In short, it’s an informative, engaging, and impactful animation style. But that’s just the start!

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Blending Motion Graphics Animation with Other Styles

Now that you know what motion graphics is all about, let’s see how you can make the most out of this technique.

You may not want your video to be just moving text and charts, especially if you only need to convey a bit of hard data and written words. Luckily, you can combine motion design with other animation styles and get the best of both worlds! Let’s go through the basics of each combination!

Motion Graphics Animation + Live-Action

Live-action videos are great to add a human touch to a piece, but when those videos come with a dose of informative data, they tend to fall short.

You see, you can’t expect your audience to retain stats or the name of a key concept if you just talked about it. Oftentimes, you also need to leverage visual resources to strengthen this type of information. And that’s where motion graphics animation steps in.

In most cases, it acts as an overlay of the live footage, showcasing the charts, stats, numbers, or names that the narrator mentions. This makes the video more entertaining and easier to follow.

However, this combination of styles isn’t just meant for informative videos ―it also works great for storytelling! Whenever you need to show what a character is thinking or dreaming, or if you simply want to add some fun overlays to the video, you can resort to motion graphics animations!

Motion Design + 2D Animation

Storytelling is a valuable resource for content marketers since it enriches any message you need to get across. The thing is, motion graphics animation alone may not be the best option for narrative purposes. Combined with 2D animation, though, it can make a huge difference.

Together, these two powerful styles can create a story that’s engaging and informative, while still being able to connect with viewers. How? By allowing you to customize your piece to the very core, resulting in a video that’s entirely branded and built to suit your target audience.

Speaking of branding, here’s  an excellent example of a branded video that combines these two amazing animation techniques:

Motion Design + Whiteboard Animation

Who doesn’t love whiteboard videos? They are simple, fun, and incredibly easy to understand! It’s no mystery that they have gained such enormous popularity in recent years.

However, there’s something you need to know about these videos. We hate to break it to you, but that drawing hand that appears in all whiteboard videos? It’s not actually making the drawings (shocker, I know).

No, seriously. Most whiteboard videos aren’t entirely handcrafted ―that would involve a lot of blood, sweat, and tears. Instead, animators leverage motion design to make the hand and the camera move, and to enrich certain elements, making the video more dynamic.

Here’s one “whiteboard-meets-motion-graphics” example, an explainer video we created for the management software Spigit.

5 Great Motion Graphics Examples

Now that you understand how to combine motion design with other styles, it’s time you see it in action. We’ve picked some motion graphics examples that showcase everything you’ve learned so far about this animation technique. Check them out to get some inspiration before you create your own motion graphics video!

Kualian – Yum Yum Videos

This motion graphics example serves as a perfect illustration of how this animation style can simplify any topic. It covers concepts as complex as the blockchain while remaining dynamic and interesting.

It’s also worth noting the animation’s quality, which makes the video more enjoyable and appealing to viewers. Every last detail has been considered and taken care of ―after all, that’s the way we like to do things here at Yum Yum Videos 😉

Motion Design CV

Motion Graphics - CV

This motion graphics example shows too much text for our taste, but we can’t deny every word fits perfectly with the music, and it’s a pretty engaging piece ―especially for being a resume!

Making a motion design CV is becoming a trend among creative designers, who use it as a way of demonstrating their skills and promoting themselves.

“Catch Me If You Can” (Opening Credits)

Catch Me If You Can (opening credits)

We couldn’t talk about motion graphics examples without mentioning this gem!

This iconic title sequence has taken a life of its own to the point that it was even featured in The Simpsons. But it was actually born as a tribute to the father of motion design opening credits, Saul Bass.

What we like most about this motion graphics example is how the text is integrated into the visuals.  But we must also point out something that anyone who has watched this Spielberg’s film already knows: this short sequence boils down the entire movie plot. That’s the synthesizing power of motion graphics videos!

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Beginning Graphic Design: Color – GCFGlobal

Beginning Graphic Design: Color

As you may have realized, motion graphics videos’ ability to simplify information makes them an excellent option for educational purposes.

In this case, the education platform GCFLearnFree.org went with motion graphics animation to explain the color theory. And what a great choice!

It’s a topic that requires visual references, so using just text wasn’t an option. A combination of images and writing would have done the trick, but it definitely would have been more time-consuming for the viewer. As one YouTube comment puts it, “I took a color theory course in college, and this video is almost equal to one semester-long worth of lessons.” Once again, the magic of motion design.

Shape of You – Ed Sheeran (Lyric Video)

Ed Sheeran - Shape Of You [Official Lyric Video]

It’s not every day that you see a lyric video with nearly a billion views. And although it’s fair to say that this song was a hot ticket when it came out, motion graphics animation highly contributed to this video’s success.

A more static or monotonous style wouldn’t have matched the upbeat rhythm of the song. But motion design manages to display the lyrics in a spirited way, mixing typefaces, symbols, and camera moves.

The 5 Best Motion Graphics Companies

After reading so many great things about motion graphics videos, we don’t blame you if you are thinking about making one for yourself. If that’s the case, keep in mind that the animation company you choose will be a determining factor on your video’s quality, and therefore, on its performance.

To make matters easier for you, we’ve put together a list of the best motion graphics companies based around five key aspects:

  •         Quality. Never pick a motion graphics company without checking their portfolio first. Otherwise, don’t be surprised if your video’s quality doesn’t end up being what you expected!
  •         Customization. There are way too many videos out there, so yours must feel unique! Go for a company that makes fully customized pieces and stay away from pre-made templates.
  •         Feedback. We know everyone has a different opinion, but going through previous clients’ reviews can help you inform your decision.
  •         Communication. For your own peace of mind, we recommend choosing a motion graphics company that’s quick to pick up your calls and keeps you up-to-date about the production process.
  •         Price. You don’t want to spend too much money on your motion graphics video, but you don’t want a cheap-looking and generic piece either. Go for a company whose prices match its videos’ quality.

So, with the basics of choosing a motion graphics company in mind, let’s go over the list:

1.     Yum Yum Videos

Sounds familiar? Yeap, it’s us.

But wait! Before you think that we are just bragging, let us tell you why we earn our spot on this list:

  •         Our videos are 100% customized, being entirely tailored to our clients’ needs.
  •         We offer one of the best qualities in the market.
  •         Our production process is outstanding yet simple for our customers to follow.
  •         We ensure a smooth communication flow throughout the whole production cycle.
  •         We guarantee the best price-quality ratio.

It’s not mere coincidence that we have worked with Fortune 500 companies such as Fox, Wal-Mart, Red Bull, McKesson, and DocuSign. It’s due to our work’s quality, our attention to detail, and our client-oriented mindset!

You don’t believe us? Just take a look at our latest reel!

But why read us when you can hear it directly from our clients! Remember Spigit? The software company from the whiteboard and motion graphics example? See what they have to say about working with us on that piece:

So, if you are looking for a motion graphics company that puts your needs first, feel free to drop us a line! We can assure you that you won’t regret it 😊

2.     Le-Cube

This video production house is dedicated to the constant pursuit of excellence. It’s not just a motion graphics company, as it also creates 2D and 3D animated, stop-motion, and live-action videos. The folks at Le-Cube can make pieces meant for TV and the Internet, but they particularly enjoy working with VR, 360° videos, interactive installations, and AR.

3.     Los York

Previously known as “Stardust,” this motion graphics company has been around the video production scene since 2001. Since then, they’ve worked with household-name firms such as Nike, Starbucks, and The Coca-Cola Company. Most of their work consists of live-action videos combined with motion graphics animation.

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4.     Demo Duck

Demo Duck has a team of curious professionals that produces a wide variety of videos: from explainers to testimonials and social media videos. Their work stands out for having a beautiful yet simple aesthetic.

What to do after a car accident - GEICO

5.     ThinkMojo

The folks at ThinkMojo believe that’s important to keep things simple, so they strive to create videos that are easy to understand.

This is a video production house that doesn’t just make motion graphics videos. In fact, the largest part of their work is live-action, but they tend to merge that style with motion design.

Square Dashboard – A Bright Idea :30

Let’s Wrap It Up

Gone are the days when you had to sit through a boring PowerPoint presentation or read a long text to digest all sorts of numbers and abstract concepts.

Motion graphics videos have come to make the boring, fun, and the complex, simple. By leveraging this animation style, you can inform and educate your audience without making them yawn! Best part? They’d be more likely to understand and remember your message, which raises the chances of conversion.

All in all, we could say that motion design maximizes the effect that your message can have on your audience.

So, if you haven’t resorted to motion graphics animation yet, what are you waiting for? 

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