Category: Strategy

Over the last couple of years, the importance of video marketing has grown by leaps and bounds. So much so, that the format has absolutely dominated the digital landscape...

Whether it’s to learn how to cook a mean vegan dessert, or the ins and outs of tricky software, more and more people rely on various types of educational...

In today’s world, video is the driving force connecting potential customers with brands. It doesn’t matter how big, small, specific, or complex your business might be – with video,...

It’s hard to imagine a time when Instagram didn’t exist. Since its launch in 2010, the app has gained digital ground by leaps and bounds, becoming one of the...

How many times have you checked Instagram today? Once? Twice? Numbers being what they are, chances are, most of us would reply “a few” at the very least! Whether...

As a marketing platform and communication tool, video content has been growing at a rapid pace over the past few years. Today, a staggering 92% of marketers say it’s...

One of the many reasons why video is marketers’ preferred type of content right now is that it allows them to effectively condense a lot of information into a...

No one can deny it: video is the #1 form of media used in content strategies. And it makes sense, too – it’s an effective medium that gets companies...

Picture this: You decided to give this video marketing thing a shot. So, you got together with your marketing team, brainstormed a bit, and came up with a great...

When it comes to achieving marketing milestones, there’s simply no more effective type of content than video. And among the many different styles available, explainers rank high among the...