Category: Strategy

One of the many reasons why video is marketers’ preferred type of content right now is that it allows them to effectively condense a lot of information into a...

No one can deny it: video is the #1 form of media used in content strategies. And it makes sense, too – it’s an effective medium that gets companies...

Picture this: You decided to give this video marketing thing a shot. So, you got together with your marketing team, brainstormed a bit, and came up with a great...

When it comes to achieving marketing milestones, there’s simply no more effective type of content than video. And among the many different styles available, explainers rank high among the...

One of the many challenges that brands face online today is promoting their products even before people realize their need. Especially when it involves innovative or hard-to-grasp ideas. Which...

Once you decide to embark on a video marketing journey – and before you actually start developing your piece – there’s a big decision you’ll have to make first:...

As we leave a decade behind and take our first steps in the brand new 2020, there’s something indisputable – the digital landscape has experienced some big changes over...

Try as you might, you’d be hard-pressed to find a digital marketer worth their salt who doesn’t swear by video content nowadays. And, to be honest, it’s not surprising....

Over the last couple of years, animated videos’ popularity has steadily grown and taken a strong-hold in the digital scene. Marketers and business owners alike love it because people...

Have you ever feared that, if a customer inquires about your products, your employees won’t know how to answer? Do you ever feel like your employees don’t quite understand...