Category: Strategy

Who hasn’t been trapped at least once by YouTube’s gripping rabbit hole? It always starts innocently with one video, a handy tutorial maybe. And before you know it, it’s...

Facebook has grown into a service far beyond its initial purpose. Yes, it’s still the go-to hub to connect with friends and family, but it’s also the place to...

With one billion accounts active every month and a clear embrace of branded content, Instagram has grown into a marketing platform that most businesses can’t afford to ignore. The...

Here’s a common trap many business owners and marketers fall into nowadays without even realizing it: overreliance and overdependence on first-time sales. Don’t get me wrong; closing a sale...

Email marketing has been around for ages, and with good reason – To this day, it stands as one of the most effective outreach channels business owners have at...

We’ve all watched enough Disney movies during our childhoods to know first impressions can be deceitful. And yet, most viewers rely on video thumbnails to choose whether they watch...

Over the last couple of years, the importance of video marketing has grown by leaps and bounds. So much so, that the format has absolutely dominated the digital landscape...

Whether it’s to learn how to cook a mean vegan dessert, or the ins and outs of tricky software, more and more people rely on various types of educational...

In today’s world, video is the driving force connecting potential customers with brands. It doesn’t matter how big, small, specific, or complex your business might be – with video,...

It’s hard to imagine a time when Instagram didn’t exist. Since its launch in 2010, the app has gained digital ground by leaps and bounds, becoming one of the...