If you want to close more deals (and I’m sure you want to!) video content has to be part of your marketing mix. Video is not only highly educative, but also a great tool to generate awareness, stand out from competitors and gain the minds and hearts of your prospects to the point that they purchase your product. In today’s blog post you will learn how to close sales by leveraging the power of marketing videos. Keep on reading and discover, also, which video types work best to encourage them to buy your product!
1st Step: Understand What An Inbound Marketing Strategy Is
Some years ago marketers used to pursue customers looking for their attention, but now the scenario is completely different and they are resorting to smart inbound marketing initiatives to get better and quicker results.
Haven’t heard about “inbound marketing” before? Start by watching this brief video:
In an inbound marketing strategy, you create valuable and relevant content for your audience, based on their specific needs (regardless the stage of the sales funnel they’re at). In a sales funnel (also known as the buyer’s journey) you will find 3 different stages:
Awareness Stage: in this step, your prospects are “aware” that they have a problem but don’t know anything about the possible solutions. They still have to put it into context. It`s your time to grab their attention and make a great first impression.
Consideration Stage: in this stage, your prospects are analyzing the different methods/means that can solve their problem. They are considering all the alternatives in the market so it’s your chance to stand out from competitors and show them how good your product is at solving their specific need.
Decision Stage: the prospects are now ready to make their final choice. They are plenty aware of the specific solution they want and they need just a little “push” to move forward with the purchase. On your side, it’s time to close sales! We’ll focus on this in the upcoming paragraphs.
How To Close Sales By Leveraging The Amazing Benefits Marketing Videos Offer
Of course, as part of your inbound marketing strategy, you can resort to lots of different content formats. But, believe me: nothing is as engaging, attractive and memorable as video content! Check out the outstanding benefits marketing videos offer to help you close more sales:
Video is widely loved
People love consuming video! It’s fun, cool, entertaining, alluring and highly persuasive. It has the ability to quickly grab their attention and drive them in the direction you want. And, what’s more, lead them to take action. This means for you…closing sales! Savvy marketers are using video content more and more in their campaigns. Check out this stat: 76.5% of marketers and SMB owners that have used video marketing said that it has a direct impact on their business. It’s also a key tool to encourage prospects to make a purchase: 74% of users who watched an explainer video to learn more about a product/service finally bought it. Also, 77% of consumers said they were convinced to buy a product/service from watching a video. Take advantage of that!
Video is scalable
Of course you can hire a sales rep to make phone calls to your leads, but have you considered developing a video to complement that initiative? The great thing about video is that it’s scalable. This means it can work 24 x 7 without rest. You post it on your website, landing page, social media profiles, or any other channel and it will do the work non-stop – it will deliver your key messages over and over again. It’s a great investment!
Video has an impressive power of synthesis
This phrase will sum it up: a one-minute video is worth 1.8 million words. Pretty amazing, right? The mix of attractive visuals, animations, the voice-over, the music…every single element in the video production process plays a key role to involve both auditory and visual senses of the viewer, to finally get to a highly engaging and entertaining output. Keep in mind that 4X as many consumers would prefer to watch a video about a product than to read about it. This is due to the amazing power of synthesis video has, while it also keeps its appeal.
Video spawns emotions
The movements, the voices, the body language…all these elements end up generating different emotions in the viewer. Emotions play a key role in video marketing and there is a scientific explanation behind that, such as the role of mirror neurons, the effect of oxytocin, among others.
7 Effective Video Types That Will Help You Close Sales
Now that you’ve learned how to close sales by using marketing videos, check out these 7 effective video types that are just perfect for encouraging prospects to buy your product.
#1. Explainer videos
Explainer videos are basically a good fit for the consideration stage but they can also work great for the decision stage of the sales funnel: they let your prospects know what you do and what you offer, in less than 90 seconds. All this, in a highly engaging and attractive format that makes use of visuals, animations, music, sound effects and a compelling voice-over that leads them to take action. Here you have a good example of an animated marketing video we developed for Docusign:
This type of video has a strong emotional and persuasive power and, if you also add a compelling Call To Action in the end, all this will encourage your leads to strike a deal with you!
Customer testimonial videos are a great tool to build trust towards your brand. People tend to value their peer’s opinions a lot. Not by chance, 88% of consumers trust online reviews as much as a personal recommendation. Take advantage of this! Testimonials have a strong power to persuade your prospects and turn them into clients.
Check out what a customer testimonial video can be like:
#3. Case studies
Just like testimonials or other types of endorsements, case studies let your prospects know what you’re good at, in the words of a third-party, not you! And this has a powerful effect, as someone else is vouching for your product/service, someone with who your potential customer might identify with. By developing a compelling case study that shows the context/problem, the solution and the results you can raise conversions and sales. Try it!
#4. Product videos
A product video helps you show your product in action. And this is vital when your prospects are about to make their final choice. By developing a demo that showcases the main features and functionalities of your product/service you can persuade your potential customers to take the next step. Using different animation techniques might help a lot to make it understandable and compelling (such as live action, screencasts, etc.)
#5. FAQ videos
Why not develop a video that compiles the most frequently asked questions your customers have? Before purchasing a product, people may have lots of doubts about it, and if you are “there” to provide them with the information they need, you will certainly gain a special place in their minds.
#6. Company videos
Company videos and about us videos showcase the spirit of your brand. They are one of the best formats to set up an emotional bond with your audience, and this is vital to -afterwards- lead them to choose you. A company video is about talking about who you are and what your company represents (by sharing your culture and values, including interviews with executives and employees,….). Also, if you appeal to different emotions,, such as humor, nostalgia, empathy, or something, you will get even better results.
#7. Behind the scenes videos
Just like company videos, but in a more informal and hand-crafted format, behind-the-scenes videos let you connect with your audience on an emotional level by showing them the true essence of your brand. Remember that this emotional bond is critical when trying to persuade your prospects before they make their final choice!
At Yum Yum we are experts in developing different types of marketing videos for any type of company. So, no matter the size or niche of your business, or if you need an explainer video, a testimonial video, a product video or anything else, get in touch with us and we will help you produce a stunning video that skyrockets your sales!
Watch this brief video to learn more about how we work:
Video is a super effective tool to enhance any marketing campaign, and to lead prospects to take the next step no matter the stage of the sales funnel they’re in. In today’s blog post you’ve learned, specifically, how to close sales by leveraging the power of marketing videos and got access to 7 of the most effective video types that can help you achieve this goal. Are you ready to develop a spectacular marketing video that quickly captivates your audience and encourages them to click the “buy now” button? 🙂 Meanwhile, review these stats that help you get the most out of video content!