How You Can Increase Your Conversions With An Explainer Video

3 May, 2017  

For companies looking to expand their audience and increase the number of online viewers and buyers, the best marketing strategy to use is through clever and concise animated explainer videos. Using video content throughout your site and marketing strategy can be a significant player in helping you to achieve your business goals and objectives.

With videos being an increasingly important and vital marketing strategy, the best way to start is through an engaging and captivating explainer video. In this article, we will look at;

  • What Is An Explainer Video?
  • How Do Video Explainers Work?
  • Types Of Explainer Videos
  • What Are The Benefits of an Explainer Video?
  • What Your Video Needs To Succeed

What Is An Explainer Video?

An explainer video is a short video (only a couple of minutes long at the maximum) that clearly and effectively conveys your business message or value proposition. The video content is informative while being light, entertaining and easily accessible for all customers.

Explainer videos are  successful because of their versatility, they can be used for a range of products and services and can be easily adapted to cater for a variety of businesses and their vast and varied audiences. By tailoring your explainer video to your audience and by producing it in a suited format, explainer videos are a smart move to make your business grow. In fact, studies have shown that explainer videos on websites can increase conversions by 20%, this makes creating an explainer video for your company, a no-brainer. Here’s a perfect example:

ebook: how to improve your marketing with video

How Do Explainer Videos Work?

The human brain is wired for storytelling which is why explainer videos are so successful.

Explainer videos help to tell the story of your company, product or service. Videos help to offer solutions to your audience and give the user a concise story, so they feel fully briefed about you as a business and the product you are selling which helps to build trust and rapport with your clients.

Explainer videos have three elements

  1. Showcases your product or service and explains how it works
  2. Show how it solves problems or will enhance the viewer’s life
  3. Gives a strong call to action, which gives you higher conversion rates.

It is proven that viewers retain 95% of information received during a video message and only retain 10% of a message if they read the text. This shows how powerful your explainer video can be and how it will not only reach a wide audience, your brand message will stay with them for longer. In fact, researchers suggest that people are 64-85% more likely to buy a product after watching an explainer video.

Explainer videos can be used in a variety of ways to bolster your marketing strategy. Commonly explainer videos are used on the homepage of your website. Having an explainer video on your homepage is vital as 88% of users will spend more time on your site if it has a video.

Videos can also be used through social media; this is another important step for your business. Facebook alone sees 8 billion video views per day and estimate that over 100 million hours of videos are watched on Facebook, every single day.

Other marketing strategies that explainer videos can be used for is through email campaigns, which is still one of the most effective ways to engage audiences, as well as using them through sales outreach, they are also highly effective in retargeting ad campaigns.

Types Of Explainer Videos

With so many positives, and with over 70% of marketing professionals believing videos convert better than any other medium it is important to allow money for your explainer video budget and hire a professional explainer video production company to create one of your most successful and effective marketing strategies to date.

While animated marketing videos help to simplify your business strategy into a concise core benefit, they can adopt many forms.

Cartoon Animation

Using cartoon and characters can help to connect and engage with your audience generating empathy. Cartoon and character animations are really good at simplifying information in a way that’s engaging, entertaining and often features humour.

Motion Graphics

A stylish way to explain information and create a flow of information in a visually appealing way. With motion graphics you can encapsulate all of your information in a powerful way that holds the viewer’s attention.

Whiteboard Video Animation

For ideas that have a lot of information, whiteboard animations can be a really good way of explaining key information through visuals, text and speech. These whiteboard videos use visual and verbal cues to help the viewer learn about the product as well as providing a clear presentation that is easier to relate to.

Live Action Videos

These live action videos, as you can tell by the name,  use real-life footage to give your brand a human face and can help demonstrate how to use a product and its features to helps viewers make a smart buying decision, for example a customer testimonial video.

Depending on your audience and marketing objectives you can create powerful animated explainer videos in the style that is best suited and most engaging to your audience.

ebook: Explainer Videos, the Ultimate marketing tool

What Are The Benefits Of An Explainer Video?

If we haven’t convinced you enough already that explainer videos are a must for your marketing strategy here are five great reasons why every business needs an animated explainer video.

  • Sites that use videos grow revenue 49% faster than sites without videos
  • Videos are the most shareable type of content, meaning your message will reach a wider audience.
  • People are four times more likely to watch a video than read information, and with an estimated 20% conversion rate on videos, it can significantly boost your profits.
  • Videos engage users quickly, and with an average user attention span of just eight seconds, you need to make an impression, quickly.
  • Videos have a higher click-through-rate than all other digital advertising formats.

What Your Explainer Video Needs To Succeed

Now you’re convinced that animated marketing videos are vital to your content marketing strategy, it is time to start delving into the explainer video process and how to make an explainer video that is captivating, engaging and most importantly, creates conversions.

Choose Quality

Many companies offer explainer video production, and often the deciding factor is explainer video price and the cost of production. What needs to be highlighted here, is this shouldn’t be a task that is rushed or to choose a company that offers the lowest price. When considering explainer video production, make sure you opt for a company that will deliver quality and outstanding service, like Yum Yum Videos.

While 80% of users believe showing how a product or service works is important, it is vital that the video is of good quality, as producing a poor low-quality video can seriously damage your brand and its reputation. In fact, a high-quality video is the key to conversions as statistics suggest that videos ranked four out of five stars and higher have twice the average buy rate than videos with three stars or less.

Tailored To Your Needs

In order to make the best explainer video, it needs to be adapted to your marketing objectives and be able to achieve the results that you need. At Yum Yum Videos, we work with each business to determine the marketing objectives and ensure that the video conveys the perfect message to hit your targets, meets your objectives and becomes a resounding success.

One of the most important factors to consider during the production process is that not all videos work the same. Each business needs to determine what style of video will best suit their audience and what approach is most appealing. While most businesses dream of creating a viral video, this only happens for a handful of videos in an ocean of videos available on the internet. Similarly, don’t feel you have to have an outrageous video or one that is packed with humour to succeed, it just needs to meet the needs of your target audience, so that engages and captivates the right people.

Yum Yum Videos will not only tailor the video to your audience, but it will also fully customise your video to truly showcase your brand identity which can significantly help the viewers to remember your brand long after watching the video. To be more clear you can watch this video:

Consider Accessibility

Make sure to keep your video, short, sweet and to the point. You only have a few seconds window to capitalise on your viewers’ attention span, so your content needs to engage quickly.  At Yum Yum Videos, we will help to make sure all of your vital information is condensed into a short video that has impact.

Videos also need to be prominently placed, so you get maximum exposure, make your video easy to find on your site and prominently displayed across all of your platforms. With one in four people losing interest if you don’t have a video, make sure yours is easy to find.


To create a successful explainer video that increases conversions, the most important point is that the video explains how your product or service offers a solution to a problem. Remember that videos need to give a reason for the viewer to watch and reason as to why they should engage and then buy your product.

To increase conversions on your site, make sure that your video is fully customised to meet your needs so that it is;

  • Directed at your target audience
  • Has a strong brand identity
  • Is memorable long after watching.

If you want to find out more about how explainer videos can help you and what you need to do to achieve marketing success, visit our blog.

Ready to Start your Video? Get a custom Quote

Keep up with the latest in
video marketing

Sign up for our newsletter, biweekly
digest from our video experts.