Ready to have a great tool that will improve your marketing strategy, help you increase conversions and has a great educational value? Then you’re ready for a Whiteboard Animation Video.
Well, almost ready.
With video marketing, great quality is key. This means that, if you want to have the best whiteboard video, you need to know how to make it the right way.
Part of creating a whiteboard video the right way, is to really understand its educational value, and don’t let it go to waste. Whiteboard videos are highly engaging and interesting, and people learn things better and faster when they’re interested and entertained. Use them to explain complex concepts to your audience in an easy and fun way.
To do this in a way that fits perfectly with your brand’s objectives, you must know the rules of the whiteboard video making process, or even better, find and hire someone who does.
Find a high-quality video production company that knows exactly how to make great whiteboard videos, and which mistakes to avoid! (we’ll talk more about that in a moment!)
For now, let’s talk about the basic things that you must keep in mind if you want to make the best whiteboard video.
In whiteboard video productions, there is a ‘holy trinity’ of elements you must consider. These are the white background, the drawing hand, and interconnected drawings.
That’s the original style, the structure you must follow to set the mood for your whiteboard video.
Let’s start with one that could be a little bit obvious, which is the white background that mimics the whiteboard. Without a white background, you could probably still have a pretty video, but it definitely won’t be a whiteboard video.
Back in the classic times of whiteboard videos, the way to do it was by actually having an artist drawing things on a whiteboard, in front of a camera. Of course, everything is much more digital now (which is great, because this way, videos look way more clean and professional), but there are some things that remain, and one of them is the drawing hand.
A whiteboard video is not the same without the presence of the drawing hand!
A continuous black drawing (which mimics the black whiteboard marker!) will be the one that gives continuity to your story.
This means that your story will be created in front of your audience’s eyes, creating anticipation in your viewers, and sparking their interest.
They will always be wondering what comes next!
In this example, you will see how all of these three elements come together (look, there’s the drawing hand!)
So, we’ve talked about the white background, the continuous drawing and the important presence of the drawing hand. This is the traditional style that will help your audience recognize the style of a whiteboard video.
So, don’t forget about it! Keeping your video traditional means that it will maintain the spirit and style of whiteboard videos.
Does it sounds like I’m contradicting myself? Well, not exactly! Of course, it’s really important to follow a traditional approach, because you want your video to be recognizable as a whiteboard video; but you don’t have to leave it there.
Add a personal touch. This could mean using some interesting special effects, adding some hints of color here and there… to keep the interest going.
For example, you can use color in subtle ways to accentuate your message or highlight some points. Bonus points if you use your brand’s color to make it more present during your video.
The keyword here is balance. Remember the classic elements that make the whiteboard video, but make it your own. What I mean here is, for example, use one or two colors instead of making a full color video, because that way you will be completely losing the style of the whiteboard animation (and there are other types of explainer videos that are fully colorful, if that’s what you prefer).
This is a really great example of how you can stick to the traditional style, but at the same time, make it your own.
Animated characters are important, and very useful. They’re the main responsibility for making your story move forward, because you will be creating your story around them.
Also, they will add a personal touch, because your animated characters should be modeled by your buyer personas. This will make your audience feel empathy, and identification.
Which leads us to the following point…
Emotions are powerful. And if you can use your story to strike the right cords in your audience, then you’ll be able to create a powerful whiteboard video. Make your audience empathize, feel happy, nostalgic, interested… all of this is what will engage your audience, and catch their attention.
Appeal to your audience’s emotions, and they will identify with your message, and ultimately, identify with your brand.
Whiteboard videos make great educational material. Can you guess why?
It’s super simple: What could be more educational than scribbling things on a whiteboard?
But seriously, whiteboard videos are perfect for attracting and retaining your audience’s attention. This is the real reason why they make great educational videos, because people learn things better when they’re interested, and having fun!
Look at this example!
The core of any great marketing video is to create a great script. Whiteboard animation videos, specifically, need to have the three classic visual characteristics (white background, black drawing and hand), but just on their own they can’t make a great video. This is where the power of storytelling comes in.
A great script is important, because it will create the story and serve as the spine of your video. What you need to create a great script, is to have a clear goal in mind.
And, right now, your job is to solve your audience’s problems. Remember, they have questions that need to be solved, and when you’re writing a script for a whiteboard video, this should be the most important thing.
Provide your prospects with the answers they need.
But this is just one little part of what really makes a great script for a whiteboard marketing video! We know that, and this is why we’ve created a free e-book, just for you, with the information you’ll need about how to write the best explainer video script.
So, if you’d like to know more, go take a look!
How do you really know if your whiteboard video script is done and ready for the next step?
Read what you wrote out loud!
No, you won’t look like a crazy person, and it will actually help you notice your mistakes and tackle rough edges that need further work.
The most important thing here is that you should be looking for a script that sounds natural. So you must read it out loud to be sure that your choice of voice inflections, speed of speech, and emphasis sounds as natural as possible.
All of this can be summed up into one important piece of advice: your whiteboard video must be the best quality.
How can you ensure this? You must have the best team out there, that are also the best at what they do. So, you should have quality in mind and hire a professional video production company with a solid portfolio and good references.
Remember, having the highest quality is what will make your video great. If this is not the case, the credibility of your brand will suffer.
So, do some research! There are a variety of companies that offer you different styles and prices: look for the one that fits your needs the best.
We might be a little bit biased, but I wonder who we think is the best explainer video production company… (wink, wink)
You want your whiteboard video to have three basic elements, so it keeps its essence: the white background, a continuous drawing and the drawing hand. But these elements, even though they create the style of the whiteboard animation, aren’t enough!
You also need an engaging story, one that emphasizes the educational value that your video has.
Remember, you need to have a high-quality whiteboard video. This is because poorly done whiteboard videos will backfire on you, leading to poor audience engagement. If your whiteboard video isn’t right, you won’t get the results you want, and this will be reflected in your inbound marketing strategy, and your video metrics.
At Yum Yum Videos, we know how important it is to know the rules of the whiteboard video production process, or even better: find a high-quality video production company that does.
Having a team that specializes in animated marketing videos is essential, so keep this in mind when you’re looking at portfolios! Choose the video production company that fits your brand the best.
And if you’re ready to have a great educational video for your brand, we’d love to hear from you!