How to Choose the Right Explainer Video Company

29 May, 2017  

If you’re reading this, chances are you’ve already made up your mind about explainer videos. You’ve learned about their benefits and value, seen the best examples, and started drafting ideas. However, you’re missing one essential piece of the puzzle – the explainer video company that can make it happen!

We’ve written an ebook on the subject a while ago (which you can download for free here) yet we felt we could do a simplified version to help everyone understand the basics. Are you at this point and could use a little guidance? Then read on to find out some key aspects you’ll need to make the perfect decision.         


What should you be looking for?

Googling for explainer video companies can be a daunting task. There are many out there, so it’s easy to get lost. Some look cheap, some look amazing, others seem very similar, all of them claim to be great – how are you supposed to know which one to pick?

Well, there are four basic things you definitely want from the company that will work on your corporate video.

  • High quality

As you may know by now, these videos are made to wow people and give them an undeniable first impression. Besides, you want your videos to stand out, to feel different and to display what makes your brand unique. Showing all of that is only possible when you get a high-quality video.

Well, of course you want that but how can you tell if a video company is capable of delivering that level of quality? First of all, check their company’s explainer video to see how they present themselves. If that can’t get your attention, then that company definitely isn’t for you. If it does get your attention, then move on to check the company’s portfolio. Past work and testimonials are the perfect indicators of what a company can do for its clients.

Some of the key questions you should ask to see if the quality is good enough include: are the visuals eye-catching? It is the video fun or boring? How good is the audio? It’s the message clear?

  • Full customization

Showing how unique you are is only possible if the animated explainer video is precisely customized and tailored to your brand. There’s no way around that. You need the video to feel like it couldn’t have come from anybody else but yourself. That’s why you need make sure the company you pick can actually pull this off.

explainer video customization

Some companies reuse their animations or stick to the same backgrounds, color palettes or voice overs. They do this to keep their prices low so people will hire them based solely on that. You don’t want to be among them, though. Your brand has its own visual identity and unique voice as well as a defined audience.

Anyone watching your corporate video should quickly relate it to your brand (through its colors, its characters, its communication tone). How can you know if a video company can do that? Go back to their portfolio. If they all look the same or if the message feels flat (simply because it’s so generic that it can apply to anyone), then get out of their sight.

  • Expertise

You certainly don’t want to be the guinea pig for a newborn company, believe us. Doing that can bring you lot of communication troubles and issues during the development stages. That’s why you should look among the most experienced video explainer companies to handle your project.

It’s a no brainer, really. If a video company has already worked with some of the biggest names in many industries, then you can expect for them to be true professionals. The result of those collaborations is a well-established process that has been refined over the years. Everyone involved has learned from their past mistakes and has adjusted their work methods to avoid scheduling, development or communication troubles.

That experience is what truly makes up the expertise of a video company. It’s more than just the technical knowledge – it’s about making the project easier for you. A group of experts will make you feel accompanied throughout all of the stages of the development process, bringing you closer to success. You can’t put a price on that.

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  • Affordable price

The elephant in the room, isn’t it? Many brands decide most of their marketing strategies based on budget alone. While we understand the concerns about money, we believe that there are times when you have to put those worries aside and make an investment. A company video is one of those times.

There are a number of reasons for that. An explainer video has a lot of benefits that can be yours if and only if the video is good enough to reach them. A boost in traffic, more qualified leads, increased brand awareness, higher search rankings – all of this can be achieved with the perfect video.

Of course, getting that perfect video has a price. Skimping in its development will give you a poor script, forgettable characters and cheap-looking animation. The result is obvious – people will ignore you and you’ll have thrown your money away (even if it wasn’t that much to begin with).

Putting a little more money in the right hands will get you a better looking marketing video, tailored to your audience and ready to get leads with the added bonus of being capable of getting results for years. Keep that in mind when deciding your video budget – a low price can only get you so far.

Beyond the explainer video

Armed with the four factors mentioned above, you should be ready to pick the right video company for your brand. There is, however, one more thing you should consider before going on with your search. Though you might be focused on explainer videos right now, it’d be wise for you to think of it as part of a bigger video strategy for your brand.

A video is only a piece of a greater puzzle. Video marketing is a solid reality on which you can build your entire marketing efforts. Its popularity is bigger than ever, people are watching an insane amount of videos per day, and videos have proven to be an effective tool to increase awareness and sales.

explainer videos

In that scenario, an explainer video can fit in one of the stages of your buyer’s journey. And while it’s great to have it there, you can certainly amplify its effects by putting other type of videos throughout the journey. Testimonials, how-to videos, commercials, behind the scenes – all of them can make your brand more recognizable and help your mission.

What does this have to do with picking the right company for your video? That it would be good if you go with a company that understands this and even if it offers video services that go beyond the explainer videos. That way, if you can find a company with enough experience, affordable prices and with a team capable of developing videos for your entire buyer’s journey, then you know you have a winner.

Now, we know that looking for all that seems like finding a gem in the bottom of the ocean but trust us, it’s possible to find a company like this. How do we know? Because we here at Yum Yum Videos work every day to be among those companies. It might seem shameless for us to say it but we know what we can offer: a combination of the four pillars mentioned above.

We’ve worked with huge companies like Walmart, Red Bull, Fox and McKesson (to name a few), so the experience is there. We have a devoted team of professionals capable of developing animated videos, whiteboard animations, cartoon marketing videos, and motion graphics videos. We have a neat process that allows us to deliver a high-quality product, on time.

Is that not enough information? Well, we are one of the most affordable video marketing companies out there. That’s right, our prices are super competitive and affordable when compared with other companies of similar quality.

Finally, we are more than just an explainer video company. We are experts in video marketing and have an Inbound Certification granted by Hubspot, which gives us the necessary understanding to develop a complete video marketing campaign for your brand.

You can download our free ebook How to Choose the Right Explainer Video Company for your Business and start looking. You can check website after website of explainer video companies that promise you the world and the moon. You can watch hundreds of videos to see if they match what you have in mind. Or you can trust a renowned company and get your video started today. Choose wisely!

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