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Don’t Use A Motion Graphics Explainer Video! (Until You Read This)


You’ve probably heard many things about the motion graphics technique, such as it’s one of the best explainer video styles to pass out complex or abstract concepts, among many other benefits. The thing is that you have to be careful about when to choose this particular style, and today we’re going to share all the information you need to understand if it’s the right choice for your specific case. Start reading and dive into the main features of this amazing style and learn all the great possibilities it offers to enhance your video marketing strategy!

Motion Graphics: What Is This Style About?

I’m sure you already know that video content is a key ingredient that has to be part of your marketing strategy. Right? 🙂 Animated marketing videos specifically are one of the best tools to deliver your business idea in a simple, compelling and catchy way. And, if we think about the different explainer video styles, we can say that motion graphics is definitely one of the most popular types of animated videos. Not sure what this technique is all about? Get the big picture by watching this video and we’ll share with you some additional information afterwards:

From many years ago, graphic design has been the chosen technique to explain things visually and to clear up communication problems, such as delivering a complex idea in a simple way. As you can imagine, we’re still using graphic design nowadays, but the truth is that it has also been “reloaded” with some interesting modern techniques, like video animation. That’s the moment when motion graphics comes onto the scene!

In a nutshell, this style is about graphic design in movement, and it’s the best resource to explain a complex idea in a very simple and direct way. Check out this clear example to learn a little bit more about this technique:

Key Features Of Motion Graphics

So, you already know that motion graphics is perfect to explain complex or abstract ideas. But there are many other characteristics that make this video style stand out from the rest. Let me share with you some of their outstanding features:

  • It’s one of the most “refined” and fancy explainer video styles.
  • It’s also considered one of the most formal animated marketing video techniques.
  • It can have an educational approach without losing its effectiveness and appeal.
  • It’s one of the best techniques to pass out numbers, stats, categories, and other specific facts, as it has a huge synthesis power (bear in mind that all these concepts could be harder to transmit if you used another style).
  • It gives you the chance to turn boring information into the most enticing and persuasive content.

3 Key Benefits Of Motion Graphics

Besides these key features we’ve just learnt, there are some vital benefits that this style can offer you, which will help you enhance your video marketing strategy. Check them out!

#1. Amazing visual power

In this fast-paced world in which we’re all bombarded with lots of information, marketers appeal to visuals to communicate their message in a fast, simple and persuasive way, as a way to get to their audience with a compelling, distinctive and effective approach. Remember that we’re all visual learners: resources such as diagrams, drawings, designs, and charts help us understand any kind of concept, assimilate it pretty fast and also remember it (visual content is perfect for that. Keep in mind that an image is worth a thousand words…). With this in mind, just imagine the amazing power video content can have, even more so if we mixed it with graphics and designs in motion! Motion graphics is a great technique to get to your target audience with persuasive and memorable content.

#2. Designs in Motion

Motion graphics is not only about designs, it’s much more than that! It’s about designs in motion. This technique gets the most out of the animation world to make designs really come alive. One of the best benefits of this animated marketing video style is that it gives you the chance to deliver any complex business idea by making use of designs in movement. And guess what? This is great to help your audience understand what your unique selling proposition is about…in just a couple of seconds!

#3. The perfect mix

As another great benefit, motion graphics can be merged with other explainer video techniques to get the most out of each style. Remember that motion graphics can lack that human or emotional approach other animated marketing videos may have, so if you have the possibility to merge it with others you will definitely get the results you aim for! For instance, if you want to give your brand a warmer approach, you can include some cute characters in your motion graphics video, so that you help your audience feel connected with the story you’re telling while you also deliver the “hard data” you want (figures, stats, or any other information). Besides mixing it with character animation, you can merge it with other styles, but we’ll talk about this later.

When Should You Pick Out A Motion Graphics Video?

You already have a clear idea of what this style is about. Despite this, maybe you still have some doubts on whether you should go for this style, or if you should pick out another explainer video style. We’re here to help you with that decision! That’s why we’ve compiled some useful information (as some kind of checklist) so that you can understand if motion graphics is the right fit for you:

  • Want to pass out a more “serious” or “professional image”?

Consider making a motion graphics video if you sell a product/service that has a more professional profile and you want to emphasize that image through video marketing.

  • Want to give your video a more elegant style?

Motion graphics is one of the most formal and sophisticated explainer video styles. But at the same time it does not lose its visual appeal. So, consider this style to provide that extra “seriousness” other marketing videos may lack.

  • Want to pass out complex or abstract concepts but also do it in an appealing way?

Go with motion graphics then. It’s one of the best choices if you want to communicate numbers, facts, stats or any other hard data that could be more difficult to assimilate if you didn’t use animated designs.

  • Want to summarize concepts in an educational and enticing way?

Designs in motion can be extremely powerful and engaging. The motion graphics technique helps you deliver any kind of concept and does it in a very synthetic, but also educational and attractive way.

  • Have a B2B business or a B2C company that is more related to “hard data”?

If you have a financial company, an IT enterprise, or a company that works with software, motion graphics can be a great alternative. It will help you get to your target audience with a clear, simple but also engaging message

Getting The Most Out Of Motion Graphics: Combining It With Other Techniques

Your motion graphics video can be merged with other explainer video styles to get the best out of the two worlds. Keep in mind that this style is very flexible and versatile! So if you can mix it with other techniques to enhance your marketing results, why not try it? 🙂 Let me give you some examples:

Combine motion graphics with Live-Action

As the Live-Action technique can have some limitations if you used it solely, you can then consider mixing it with motion graphics to get stunning results. This way you will be able to transmit messages that you will never be able to pass out if you used only one of these techniques. Check out this video we developed for Stocks In Value:

Combine motion graphics with character animation

You know that motion graphics are great to pass out complex information and to synthesize data in a visual way. But it may also lack that special human / personal touch you may need. So, in this case, consider mixing it up with the character animation technique: by including some cute and funny characters you will give that “warmer touch” to your video. Watch this example!

Combine motion graphics with the whiteboard video style

You might be asking yourself: “how can I mix these two styles?” Well, consider that behind every high quality whiteboard video there are some motion graphics techniques applied to it. So it’s a way of combining these two styles! Most whiteboard videos are made digitally: all the camera movements, the graphics, the hand animation and more get the help of the motion graphics technique. Here you have an example of how motion graphics has been applied to whiteboard animation:

So if you feel that you’re now ready to develop your next marketing video, feel free to get in touch with us! At Yum Yum we have many years of experience producing animated marketing videos for different companies of every niche, and we’ll be glad to help you with yours too 🙂

In Summary

So, don’t use a motion graphics explainer video until you read this article! 🙂 We have shared lots of information on their main features, benefits and best uses of this specific style. And now you know that no matter if you have a B2C or a B2B company, you can enjoy their amazing advantages that will help you connect with your audience with a simple but also persuasive message. You can even mix it with other techniques to maximize your marketing results! But hey…always remember to follow these tips to make your motion graphics highly compelling, memorable, and ultimately…effective.

Last but not least, watch these fascinating motion graphics videos and get some inspiration to develop yours. Good luck!

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