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Don’t Tell Your Boss to use an Explainer Video. Convince Him!


If you’re constantly reading about marketing strategies to improve your company, I won’t need to tell you how much an animated explainer video can help you. Numbers don’t lie: these animated marketing videos can provide you with a sales increase of 20% on average while also giving your site’s average visit a boost of up to 2 minutes.

If it were up to you, you’d already have a series of company videos online. But it’s your boss that needs to see that and, up until today, you couldn’t convince him. Worry not! At Yum Yum, we make animated videos for a living and know how you can get him to agree with you. You just have to show him the facts – and use some of the following suggestions!

#1. Animated explainer videos have loads of benefits

Like you, me and everyone in this business, your boss needs to see results. Since he won’t risk  making a mistake and lose money, you need to lay out the benefits of marketing videos before him. Luckily, there’s plenty you can show him. For instance:

  • These videos can help your website get higher rankings. Google makes a huge deal out of videos (you’ve heard about that little platform of theirs called YouTube, right?). The Mountain View giant makes that evident by rewarding sites with original and compelling content with better positioning in search engine results. This works both in Google and in YouTube which, incidentally, is the second biggest search engine in the world.
  • People will stay on your site much longer. If you’re a human being that spent a least an hour in front of a computer in the last 5 years, you don’t need me to tell you how much people consume video content. So, who benefits from that? Companies that invest in them, of course. That’s because people spend an extra 2 minutes on sites that have embedded videos.
  • Sales go up and up with animated marketing videos! This is the biggest benefit you need to explain to your boss. Data shows that a website can expect an average 20% conversion rate boost. It’s pretty logical if you think about it: you explain your services or product in a unique and charming way that people can relate to and remember. Whenever they need a company that sells what you’re selling, you’ll already be on their minds.

Those 3 benefits should already have your boss wondering why your company never put some money into explainer videos. Take advantage of that. Push harder and make a more exciting case. You can do that by underlining how a video is a more direct way of flashing your visitors with the company’s lovable personality. Given that people tend to favor videos over text on a 4:1 ratio, this should be easy.

You can also tell him something that all bosses around the world love to hear – animated videos cost less to market than keywords. That’s right! The ads you see on YouTube and Google Display are cheaper than Adwords keywords and can be as effective! A quick comparison will be enough – an Adwords keyword can cost up to $20 per click while a Display ad can cost only $1. Don’t tell me that’s not great!

ebook: Explainer Videos, the Ultimate marketing tool

#2. Animated explainer videos are an investment

Let’s say you already have your boss in your pocket with all the benefits of animated marketing videos can bring to the company. The time will come when you’ll have to discuss how much the company will have to pay for a well-crafted video – and that’s when many people hit a roadblock. Why? Because most US-based video development companies are charging between $15k and $20k per video.

Sure, that seems like a lot to pay for a video. But don’t panic. We are going to show you some of  the factors that affects a video production budget and what you can make to get a better price without sacrificing quality or results.

First of all, there are all the benefits I’ve discussed above. If you could convert them into money (which you totally can), then your boss would see that the impact of the video cost is minimal. But there are other things to factor into the final price.

Quality is one of them. Take a minute and think of the company videos you remember the most. They are probably funny, touching or highly spectacular. Know how they got that good? After hours and hours of hard work by a team of video developers. Having a group of experienced and knowledgeable people to work on your video will cost you more but they will show you how fantastic the final result will look. That’s why it is so important to get the right explainer video production company!

Customization is another huge factor here. I’m not saying you can’t make a company video with what’s already out there (like existing video templates) but chances are you’ll want to have your company’s personal touch on it. You’ll want people to watch your video and feel like they are in front of a unique animated video production company, a brand that can’t be compared to any other one.

Creating whiteboard videos with your brand’s spirit, designing characters for cartoon animations and motion graphic videos that speak to your target audience are some of the options you have to differentiate yourself from the rest. Of course, none of that is easy nor cheap.

A video production company that can fit in your boss’ agenda is also something to consider. A video with a tight deadline doesn’t cost the same as a video with a less demanding release date. There are more extra hours and video developers involved in the former than in the latter, so being flexible with your deadlines can also have an impact on the final price.

Finally, you can tell your boss to relax – there are video marketing companies that charge far less for videos while providing the same quality as US video companies. How’s that possible? Location! While most companies work with US talent (such as narrators and script writers) to ensure the final quality, agencies located outside the US use their local teams to create the technical aspects of the video. This can have a huge impact on the final price and the quality could be the same or even better!

Gigtown Music | Explainer Video by Yum Yum Videos

Given that nowadays you don’t need to meet face to face or have your video development team in the same city (heck, not even in the same country!), you can always outsource. There are countries that host amazing video companies with top-notch quality that are charging between $6k and $12k per video. That’s half of what a US company is charging!

Ultimately, you have to make your boss understand that what he’s paying for a marketing video is an investment. As with any investment, the more you put in, the more you get out of it. With these videos, you’re investing in a high-quality marketing material that can work for you for a long time, giving you results that won’t just cover the initial investment but far surpass it.

Video marketing guide for 2020

#3. The perfect video production company is a few clicks away

I said it above and I’ll say it again – you don’t have to limit your search for the video production company that suits your need to the ones in your city. The Internet has made it extremely easy for anyone to look up the best video production companies all over the world. In that way, your boss should know that he can get all the benefits of videos by paying a reasonable amount that fits the company’s budget.

Now, if there only was a way to find the perfect video company… I know! Let me tell you about an Argentina-based company that works with talent from the US and can give you all of the above. Yes, I’m talking about Yum Yum Videos and, yes, we have no shame in saying we’re perfect for you.

There are several reasons why we’re so confident. We have strong experience working with the big boys (from Walmart and Fox to McKesson). We follow strict quality standards. We have unbeatable prices. And we have a process that will blow your boss’ head away. Take a look!

In fact, Yum Yum isn’t just an animated video production company. We have developed testimonials, commercials, and educational videos – all with the same fantastic process! Don’t take our word for it – here are some examples:

The bottom line is this. You’ll only get great results if you work with the right people. Search your feelings. You know it to be true. We believe we are the right people for you. Reach out and let’s talk!

TL;DR – or what you truly need to know to convince your boss

It all comes down to a few key things, actually. While your boss can focus on the cost, you should remind him of all the things the company will be getting from a video. Increased sales, better visibility, higher rankings, an engaged audience, and an evergreen piece of content that will keep on giving great results.

And if he still isn’t convinced, then ask him to look to other companies and see how many of them are actually spending some money on videos. Once he sees that all the cool kids are going down this road, perhaps he’ll feel left out and want to belong. This are some of the greatest marketing videos out there.

Need even more help to convince your boss that explainer videos are what your company needs? Then here are some selected resources that you’ll definitely want by your side:

Videos are a cornerstone for inbound marketing and the whole buyer’s journey. Watch this video to understand that.

Some say that company videos are the greatest marketing tools around. We are among them! That’s why we think this infographic can help you.

Searching for the right video production company for you can be a drag. Perhaps our free eBook can help you with that. Remember, though, that some of life’s greatest things are sometimes right before your eyes and you don’t even notice them (wink!).


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