Over the last couple of years, the importance of having a good video marketing strategy has grown by leaps and bounds. So much so, that the format has absolutely dominated the digital landscape and become the most important asset in any business’s marketing portfolio.   So, if you’re not creating video and using it on every […]

You can’t really have a serious discussion about online video marketing without YouTube being featured prominently somewhere in there. As the perfect mixture between hosting service, social network, and content streaming site, YouTube is simply second to none when it comes to the sheer volume of video content consumption worldwide. An admittedly impressive feat that […]

Many people believe that video marketing statistics are not so relevant to their marketing efforts. But considering that video marketing can be a wonderful and adaptable tool to convey your message, build your brand, and convert leads into sales, you need a good video marketing strategy based on hard-backed data and benchmarks that can guide […]

There’s no doubt that video is a fundamental piece of most businesses’ marketing strategies. And, when it comes to choosing the best video hosting platform, it’s pretty obvious that YouTube should be near the top of your list. But, how familiar are you with reading the meaning behind YouTube metrics? To get the most out […]

With over a billion active accounts per month, Instagram provides a great environment for businesses to create deeper relationships with customers, allowing them to expand their reach to advertise their products through a solid set of unique tools, features, and formats. And, of all of them, Instagram carousel ads stand as one of the most […]

Because of their unique ability to identify attributes, trends, patterns, and specific target audience behavior, the use of analytics has become popular all over the internet. With video analytics data, you can monitor everything about your video, you can get near-real-time, play rates, watch time, and other important details that enable you to better understand […]

As the third biggest social network out there – active-user wise, – and with an entirely distinctive visual approach to content, Instagram is one of the most important platforms to include in any business’ social marketing strategy. It serves as the perfect stage for companies to showcase who they are to potential customers, as well […]

With roughly 2.2 billion monthly active users, Facebook is without a doubt one of the most important social networks to include in your social video marketing strategy. Its platform provides every tool you could possibly need to endear your brand in your customer’s eyes, and its clever design works marvelously to raise user awareness and […]

There are many marketing tools that have been growing strong in the last few years. Some of them are actually useful, and some others are only popular. Few of them get the whole combo: In this group you’ll find explainer videos, which are popular and super effective! But, what exactly is an animated explainer video? […]