How An Animated Explainer Video Can Enhance Your Social Media

9 May, 2017  

Do you want to add an animated explainer video to your social media campaigns? Great move! Are you looking for a cost-effective tool that can lead to great engagement and rising video views? An animated marketing video is the answer you’re looking for! Go over this article and learn how this cool and attractive video format can help you enhance your social media campaign in an astonishing way!

8 Ways In Which An Animated Explainer Video Can Boost Your Social Media Campaign

To start, watch this appealing explainer video so that you can see by yourself how catchy and enticing these videos are:

Animated marketing videos are one of the best formats you can resort to deliver your business idea in a fast, simple and straightforward way. And, at the same time, you can do it in a highly persuasive, appealing, and engaging way. What could be better?

Having in mind the rise of video content and the boom of social media platforms, mixing both worlds definitely sounds enticing. Check out how these cool animated videos can enhance your social media efforts like no other type of video can!

How to make an animated video

#1: Versatility

Animated explainer videos can adapt perfectly to your needs: you can pick out a specific style according to your marketing goals, the target audience you aim for and the type of product/service you offer. It’s easy to find the perfect fit to enhance your presence in social media channels!

#2: Highly engaging

These animated videos are highly engaging and persuasive. By making use of attractive visuals and animations, a compelling voice-over, the storytelling technique, a dose of humor, or any other resource, you can get amazing results to increase engagement rates and, ultimately, video views!

#3: Quickly grab attention

Remember that people have very short attention spans. And, in the social media world, they have even less time. Explainer marketing videos give you the chance to quickly grab your viewer’s attention in such a fast-paced environment.

Animated Explainer Video Can Enhance Social Media

Video Marketing Trends

#4: Appeal to emotions

Video content is a useful resource to generate different emotions in your target audience. Generating emotions means gaining a special place in your audience’s hearts and minds. Moreover, emotions lead people to take action. And guess what? Animated explainer videos are meant to set up a variety of strong emotions in your viewers, according to your needs (fun, joy, nostalgia, excitement, etc.)

#5: Enhance your brand

Explainer videos are fully customizable and this can help you enhance your brand identity on social media. If you apply the colors of your brand pallette to the backgrounds and scenarios of your video, the viewers will know that your company is the one behind that unique selling proposition. Check out how we’ve made this happen in this video:

#6: Great shareability

Videos are the most shareable type of marketing content. People love sharing videos with their peers! So this is your great chance of spreading your voice to gain more fans. Video content fits perfectly with the “social logic”!

#7: Mobile-friendly

People love accessing social networks from their mobile devices. And the good news is that explainer videos are best friends with the “mobile mindset”. Make sure you follow these basic guidelines to make your animated video mobile friendly.

explainer videos mobile friendly

#8: Fully trackable

Videos are easily traceable. This gives you the chance to make the necessary improvements to meet the needs of your audience. Not only do the social media platforms themselves have their own analytics system, but also the video hosting platforms in which you embed your videos provide you with advanced insights.

All great advantages of animated marketing videos to strengthen your social media presence! But hey…do you already know which platforms are a good fit for your specific case? Learn which social network is the best to promote your videos!

Ready to Start your Video? Get a custom Quote

Keep up with the latest in
video marketing

Sign up for our newsletter, biweekly
digest from our video experts.