Maybe you’ve seen a whiteboard video on the Internet and you felt compelled by it. And there is a good reason behind this: these engaging and attractive videos are meant to quickly grab the viewer’s attention by connecting on an emotional level.
They’re like the perfect mix of engagement, fun, education and appeal… all in one! But, of course, to get to a high quality (and effective) whiteboard animation video, there has to be a professional whiteboard animation studio behind it. And, what’s more, there also has to be a wise marketer that picks out the right vendor.
So, in today’s blog post, we’re going to share with you 5 secrets that any whiteboard video company should know…and apply! This way you will be fully prepared to make the right choice when deciding who will help you in this endeavor. Ready to start?
Whiteboard Animation: What Is This About?
What could be better to start this article than by presenting an attractive and catchy whiteboard video? Enjoy it:
As you can see, these videos stand out from the rest. They have that special touch that make them so enticing and charming… and there are quite a few reasons behind this!
As you can imagine, these videos used to be made by an artist, who drew on a whiteboard while being recorded by a camera. But time went by and, in today’s world, they have become fully digital (while also trying to preserve that original “nature”). Additionally, some video production companies decided to “double down” the bet and add some 2D character animation and also special effects to enhance their features.
Now think about this: if video, per se, has a huge engagement power, whiteboard explainer videos are one of the best tools you can resort to to set an emotional bond with your audience by making use of animated characters. At the same time, you also educate them using a cool format, and have the chance to make them know, in just a couple of seconds, why they should pick you. It’s just great! Isn’t it? Remember that this style has a huge engagement power, as the story is created in front of the viewer’s eyes. That makes a huge difference!
To sum up, whiteboard presentations have become popular for many reasons:
Their strong educational power and their capacity to pass out any kind of concept.
Their amazing visuals, plus the storytelling technique. All this generates strong and different emotions in the viewers.
Their cute animated characters, that give the video that special human touch and also makes it even more attractive to watch.
5 Secrets That Your Whiteboard Animation Studio Should -REALLY- Implement
Now that you know the basics of whiteboard video production, I want to share with you some key information that will definitely help you pick out the vendor that will help you produce your whiteboard video.
Before we move forward, keep in mind that: besides these specific golden tips for whiteboard video production, there are also some key recommendations you should consider when choosing the video production company that will guide you along the way. We strongly suggest that you download this free eBook on How to choose the right explainer video company for your business, in which you’ll find all the information you need.
Now let’s get straight to the point: 5 “musts” that any good whiteboard animation studio has to know and apply when developing this particular explainer video style.
Keep it traditional: it’s always key to stick to the classic basis, this is, keep the video in black and white. Of course you’re also allowed to add some hints of color or make some minor changes, but with caution…
Use animated characters: they are a great resource to make the video even more enticing and attractive. Of course, they should work on custom characters to enhance the identification of the target audience towards those characters on screen. Just like we did in this video:
Include the drawing hand: without it, it wouldn’t be a whiteboard presentation. This is one of the most distinctive elements of this type of video. If they don’t include it, the video will lose effectiveness and will lack that particular educational approach it has.
Connect the drawings: in this explainer video style, the drawings have to be connected so as to create one coherent and seamless animation (and story). The connected drawings are a highly engaging element of this technique.
Use emotional references: if the whiteboard animation studio includes some extra elements that generate different emotions, like bring back old memories, for instance, the video will become more persuasive and memorable. So keep this in mind!
Tip: besides these recommendations, remember that the script is the foundation of any good marketing video. Review these tips on How to write a script for an explainer video to get fully immersed in the topic before facing any of the video production process.
So far, we went through 5 key secrets your vendor should implement. But I could bet you want more! So find below 5 complementary tips that will definitely help you get the video you expect…
Make it educational: remember we said that these videos feature a strong educational approach. So take advantage of this by explaining something…just like if you were in a classroom!
Include the white background: it wouldn’t be a whiteboard explainer video without it! This type of video is instantly recognized by the white background.
Add some hints of color: yep, we said that it’s important to keep the “black and white” essence, but you can also add some bits of color (especially your brand colors) in specific spots that you want to highlight. Check out this clear example:
Make it fully custom: this is vital if you want to achieve your marketing goals. Make sure you adapt the video to the needs and expectations of your target audience. If you use a template video you will get no engagement or interest at all.
Give it the right length: in the explainer video productionprocess we always recommend that your video last 90 seconds. But guess what? This style gives you more flexibility in this sense and, if you need, you can make it a little bit longer too. Just analyze your specific needs!
When Should You Go With a Whiteboard Animation?
So far you know what whiteboard video production is about, and what you should expect from the vendor you choose. But we don’t want to say goodbye before you fully understand in which cases you should pick out this style.
Consider making a whiteboard presentation when:
#1. Your product / service is quite complicated
Do you remember when you used whiteboards at school to learn something? Well, the same thing happens in the marketing world with this type of animated marketing video. Whiteboard explainer videos are a great resource to deliver the most complex or abstract ideas in a very straightforward and simple way.
#2. You need more time to explain your business idea
Remember that we said that explainer videos should have a specific length. But in case your product or service is complex, a whiteboard presentation gives you the chance to push that limit. The whiteboard in front of the viewer’s eyes lets them understand that a lesson is about to start and that it could take a little bit more time.
This video lasts more than 90 seconds, for example:
#3. You want to make use of animated characters
Character animation can give a special touch to your whiteboard video. The great thing about it is that, besides presenting cute and funny characters, you can generate a strong connection with your audience: by crafting the characters with the same look, behaviours and attitudes that your target audience has, you will boost their trust and confidence towards your proposal.
#4. You have a B2B or B2C company (no matter which one!)
Remember that we said that whiteboard animation videos offer you great versatility (they combine lovely characters, a good dose of fun, amazing visuals, and more). You can make use of them no matter if you have a B2B company, or a B2C company. In the first case you will be able to explain any kind of concept in a highly persuasive way. In the second case, you can make use of the storytelling technique to reinforce that special bond with your audience.
Tip: the whiteboard video production process is simply amazing. Take a few minutes to learn how to make a whiteboard video step by step so you can be fully prepared to start working with your production company.
At Yum Yum we have developed thousands of explainer videos for companies of over 20 countries. We always focus on producing custom video content that fits perfectly with the target audience of our clients, in order to maximize engagement and, ultimately, their marketing results. In case you need help with your next marketing video, don’t hesitate and get in touch with us! We’ll be glad to become your partner in this adventure.
When picking out a whiteboard animation studio, make sure the vendor really knows about this technique, especially these 5 secrets we revealed in today’s article. As far as you’re concerned, you’re totally immersed in the whiteboard animation world: with all this information. now you know the main characteristics, features and benefits of this style. So just take the next step, go out there to find your whiteboard video production partner and start the journey. Good luck!
Stay tuned to our blogfor more tips and news on explainer videos, video marketing strategies, industry trends and more!