animated commercial

How Can An Animated Commercial Enhance Your Marketing Plan?

The ultimate goal of any marketing team is to have a return on investment. The big question is: how do you achieve this? Well, an animated commercial is a professional piece of content that can give you the flexibility you need to get creative with your marketing.

animated commercial

awareness - video academy

It’s no secret that video marketing is rocking the world! People love videos because they are highly engaging and deliver information in an entertaining way. Maybe that’s why 75% of executives state that they watch work-related videos at least once a week and Cisco projects that global internet traffic from videos will make up to 80% of all internet traffic by 2019.

Read on to see in what ways an animated commercial can help you boost your marketing results!

Explain Your Brand in Only a Few Seconds

Videos include lots of stimuli that help our cognitive systems pick up information really fast. When it comes to numbers, videos are processed by the brain 60,000 times faster than text! That means that, even if your product or service is pretty complex to explain, with an animated commercial you can get your business idea through in minutes or even seconds.

Build Branding

A custom made animated video is thoroughly planned from the start and this includes all of its visuals and audio. This means it is a great opportunity to showcase your brand identity through cues such as brand colors, typography, a catchy jingle and even a voiceover that matches the personality of your brand.

Yummy tip: With animation, the sky’s the limit to your creativity! You can create magical worlds and cute characters that match your brand’s personality and tone of voice and include them in your animated commercial.

Videos talk about a brand, and a professional video speaks of a professional brand. Having such an asset will not only help people identify your brand, but will also help build brand trust

Expand Your Presence

As videos are entertaining and they demand very little time to get a message across, they are great for publishing on almost any platform. Think about it!

  • Social media
  • Email marketing
  • Landing pages
  • Pitches and client meetings
  • Company events

They offer so many other opportunities to explain what your brand is all about quickly and entertainingly. Remember, the place to be is where your target audience is, and with an animated commercial video, you can be almost anywhere.

Grow Conversions

If you are posting your video, publishing it on your landing page and so on, you will get more exposure with an asset that is highly engaging and helps your product or service come through very quickly. The natural result is that your conversions will grow!

To take advantage of this, it is best to add a call to action after your video. Remember: only one! It can be to a purchase page but it can also lead to other actions, such as completing a contact form, downloading interesting material or visiting your website. Whatever your sales funnel indicates.

See? An animated commercial that is part of an integrated marketing strategy can definitely help boost your results. If you have had any experience with adding videos to your marketing, what was it? Please tell us in the comments section, we would love to know.

We know that, when it comes to video marketing, there is a lot to learn! That is why we created a dedicated resource center with lots of free material for you to dive deeper into the amazing world of video content. Check it out!

explainer videos the ultimate marketing tool

This Is Why Every Marketing Strategy Needs Video Content

Raising brand awareness, persuading consumers to the point that you turn them into ambassadors, boosting SEO, gaining greater visibility, raising sales, making consumers remember your brand and keep it in their hearts and minds…Tempting, right? And totally feasible! Video content is the best cost-effective tool you can resort to to achieve all these goals, and more. Not clear on what I’m saying? Keep on reading and discover why you must include video content in your marketing strategy to support, and improve, all your efforts.

marketing strategy

awareness - how to improve your marketing

6 Reasons Why Video Content Is Your Key Ally

Many marketers out there are already experiencing the great benefits video content brings to their marketing strategy. Videos are cool, engaging, appealing, entertaining, and even educative. They can perfectly adapt to any marketing goals you may have. And, ultimately, they’re effective. That’s what you need. Read these lines and discover why video content is your key ally to boost all your marketing initiatives.

#1. People prefer watching than reading

Video has a huge ability to make information more digestible, interesting and easy to understand (and to remember). That’s why, just as a reference, 59% of executives would rather watch a video than read text while 4 times as many consumers would rather watch a video about a product than read about it. Check this video and judge yourself:

#2. Video content generates different emotions in your audience

By making use of different resources and, most of all, by customizing your video to your target audience’s main characteristics and needs, you can set up a strong emotional bond with them. Triggering emotions means that you have touched their hearts and spawned a specific reaction. This is definitely positive to gain a special place in their mind.

#3. Boost conversions and sales

Video content is a fantastic tool to raise conversions and sales. For instance, it can enhance your email marketing campaigns and bring amazing results. Consider that adding video to your emails generates a 200-300% increase in click-through rates. Isn’t it awesome? Another example: including video on a landing page can raise conversions by 80% and, after watching video content, 64% of users are more likely to buy a product online.

#4. Improve your SEO efforts and get more visits to your website

Video is the only way you can gain a presence on YouTube, the second largest search engine in the world. YouTube videos rank very well in Google searches, they empower your SEO efforts and make you gain more visibility. Moreover, they help you get more visits to your website. Check out this stat: those companies that use video enjoy 41% more web traffic from searches than non-users, and video drives a huge 157% increase in organic traffic from search engines.

Guarantee the Success of Your Explainer Video

Tip: for the time you have presence in YouTube, don’t miss these killer tips on How to rank #1.

#5. Video content is highly shareable

Video is one of the most shareable forms of marketing content. It has that special magic that make people feel engaged and triggered, to the point that it makes them want to share it with their peers. For this reason, video content fits perfectly with the “social media logic”: social video generates 1200% more shares than text and images combined!

#6. Video is mobile-friendly

The future is mobile. As a reference, mobile data traffic will increase 10-fold between 2014 and 2019. And guess what? Video is 100% mobile-friendly and helps you ensure a great user experience on such a channel.

Ready To Join The Game?

76.5% of marketers and SMB owners that have used video marketing said that it had a direct impact on their business. And this is just one more stat. Are you going to be part of the game or will you just fall behind? Competition is tough out there! Many companies are already aware of the great benefits video marketing provides and, if you don’t join the game, you will just lose many points towards them. So roll up your sleeves and start developing your brand new video! 😉

Why not start by choosing a talented team that can help you create a stunning video? Review these 5 benefits that a professional video production company can offer you.

See you later!

how to choose the right explainer video company

Why Do You Need An Educational Video To Boost Your Site Visits?

At Yum Yum Videos we always highlight the importance of offering valuable content to target audiences (See? We actually highlighted that!). This is why today we are diving deeper into one of the forms of content that offers the most significance to viewers: educational videos! Keep on reading and see why you totally need an educational video to boost your site visits.

how to use video for inbound marketing

Why Do Website Metrics Matter Anyway?

Most companies have a great website but they have trouble finding the right way to lead people to visit. With the rise of social media and the fact that people tend to trust other people’s opinions a lot when it comes to looking for info about a brand, it seems like website visits are hard to sustain and grow.

Nonetheless, it is of vital importance that you keep your site visits high: this not only enhances your SEO, but your website is the place on the web which is made to your measure and in which you can feature all your content in the way that best suits your brand.

So: how can you achieve better site metrics? That’s when educational videos come to save the day! ☺

Great, But Wait: What’s an Educational Video?

Educational videos are a specific type of marketing video that aim at enlightening your audience about a certain topic. They are frequently used in the awareness stage of your buyer’s journey because then, people don’t have much info about the problem they are tackling yet, and they know even less about its possible solution.

Yummy Tip: The awareness stage of your buyer’s journey is that in which people only recently discovered they have a pain point and that they need to solve that itch. Make sure you make content simple to understand!

Educational videos can be of a great aid to viewers because they offer something that is really important in this particular stage: information. Of course, what you have to talk about must be related to your specific niche and to your product, but very subtly. It is best to focus on your company or brand, but not on technical specifications about your product. You’ll have time to talk about that later.

How Can An Educational Video Help?

If you manage to make a good quality educational video that offers your viewers useful information, you will be able to:

  • Generate brand trust, which is essential for making people interested in your product or service.
  • Conduct your target audience down the sales funnel. Which, of course, is the ultimate reason for every marketing action: the return on your investment.


These facts ensure that the call to action that follows your video will be completed. If you add a link to your website to help people learn more about you, eureka! You will be boosting your site visits for sure. If you add it to the landing page of your website, people will remain hooked, will keep on navigating your site and you will also get a higher time spent on page rate.

And as a bonus, a good quality educational video will:

  • Win on shares. Remember, what people find useful they engage with, and what they engage with, they share! This is super worthy digital mouth-to-mouth marketing. ☺

A Super Yummy Educational Video

Last but not least, an example of an educational video we made ourselves! At Yum Yum Videos we are really keen on helping our clients boost their online presence and guiding them towards their marketing goals. But how could they possibly do this if they are not aware of what inbound marketing is?

With that goal in mind, we made this educational video that explains simply and concisely what inbound marketing is all about. See it for yourself and tell us what you think in the comments below! We’d love to hear your feedback.

How interesting video content can be! It can help you inform people about something they are interested in, thus making the whole purchasing experience much more valuable to them.

If you want to know about how video marketing can add value to your brand, don’t hesitate to visit our blog, where we post regularly about the fascinating world of video content. See you there!

how to rank #1 on youtube

video content marketing strategy

Why You Need More Than One Video for Your Marketing Strategy

When planning your brand’s online marketing strategy, you know that video content is one of the best marketing tools you can choose.

But there is a bit of a trap. Even though using video content is a really smart choice, creating just one great video for your brand and then stopping is not a good thing. You should always plan for more video content in your marketing strategy.

video content marketing strategy

how to use video for inbound marketing

Video content makes your brand move forward, but having just one video will set you back!

The content that you create will play a decisive part in your buyer’s journey (we’ll talk a bit more about this in a moment!): and you’ll need great video content in every step of this journey! There are three stages of it, and you can’t use the same video for every one of these stages.

This is because the needs of your audience are different in every stage. For example, you may have an amazing explainer video that will work fantastically for the second stage of the journey, but it won’t be as effective for the first one, because it’s not what your audience needs in that moment.

You want your video content to guide your prospects in the right direction: to be engaged to your brand and buy your product.

And how can you do this? Well, let’s talk about inbound marketing!

Why Video is Great for Inbound Marketing

One of the smartest ways to use video right now, is to make it the center of your inbound marketing strategy.

But, first, do you know what inbound marketing is?

Inbound marketing is all about making your clients come to you.

Using video to promote your brand means that the right customers will be attracted to you in an organic way. And, also (very important!) you’ll have their permission to engage with them, because they’re the ones who came looking for you in the first place.

Now you know. If you want to use inbound marketing correctly, your business definitely needs videos, and not just one!

However, if you want your videos to shine, and really be an effective part of your inbound strategy, you need to think about using the right video at the right moment.

It’s all about timing, you see. Certain types of video work best in certain moments, and it’s key that you identify which one is the best for each one of them.

video marketing explainer videos

How can you do this? It’s simple:

#1. You must know your audience.

By this I mean really knowing it: from head to toe. You must fully understand the audience you’re targeting,their needs and peculiarities.

#2.  Analyze your client’s pain points.

If you want to know which types of video you can use to attract more customers using inbound marketing, you must know what your client’s pain points are.

Knowing this means that you will know how can you solve their problems with your product, and how you can effectively use video to show it to them.

#3. Know every step of your buyer’s journey, and which videos work better for each step.

Take a moment to think about your buyer’s journey.

Your buyer’s journey is the active process that makes a visitor become a customer. And a loyal one, if you play your cards right! The three stages of your buyer’s journey are awareness, consideration and decision; and there are some types of videos that work better for every stage.

Let me show you.

Know your stage, know your video

As I have told you, there are three stages of the buyer’s journey. For every one of these stages, there are specific types of video that work better than others.

Awareness Stage

This is the beginning of the journey, and here, first impressions are everything: your prospects have come to you– probably from using a search engine, but also through social media, ads or a friend’s recommendation –, and they’re here looking for answers.

awareness stage inbound marketing

You must catch their attention with the right kind of video.

  • Commercial Ads

Commercial ads and branded videos, are the ones that will share your brand’s spirit and beliefs with your prospects.

At the beginning of their buyer’s journey, you want to catch your prospect’s attention: use an engaging story and express your values as a brand. This will help you create a great first impression, and they’ll be willing to find out more about you!

Here’s an example for you, an animated commercial by Yum Yum Videos, for Tortilla Land:


  • Educational Videos

Fun, helpful and easily shareable. This is basically what an educational video is: content that offers real value to your leads, and information that will actually make their everyday lives a little bit better!

When they’re at the beginning of the buyer’s journey, they’re searching for new information, and here you are to answer their questions.

Here’s another of our examples called “What is the best explainer video style for your business?”.

This video has more than 150.000 views on Youtube, and that represents thousands of dollars of free organic advertising.

Consideration Stage

In this stage of the buyer’s journey, you let your prospects know how they can integrate your product into their lives, and how it will make their lives better.

It’s time to show them why your brand is the best option they can find.

  • Animated Explainer Videos

An animated explainer video introduces your prospects to your business, explains to them what your brand is all about and lets them know why they need you. A great explainer video does all that in just a few seconds, and it’s interesting, engaging, and powerful.

They work well for the consideration stage. Your prospects know that they have a problem that they need to solve, and with an explainer video you’ll show them how you can help them.

Let me show you an example! This is one of our animated explainer videos, by Yum Yum Videos for I’m Here (Mobile App):

  • Product Videos

To show your prospects how great your products are, there is nothing better than a product video. Show them your product in action: a video of your product being used by a real person (just like them!) will really encourage your leads to convert.

For example, in the case of digital products or services, a great tool to use is a screencast video.

Screencast videos are digital recordings of a screen, paired with an audio narration, and they’re cost effective and powerful.

  • How-To Videos

How-To videos are great to answer your leads’ questions in a fun, entertaining way. Use them as a chance to educate your audience, like the product video: talk about your product and explain how it can solve their problems… Be there for your prospects.

Be helpful.

Here’s an example: “How our animated video production process works”

Decision Stage

Your prospects are now familiar with your brand, they know your product and they’re willing to make a decision. It’s the moment of truth!

How can you give your prospects a final little push, so they can make the right choice? (Which is choosing you, of course!)

  • Testimonials

As your potential customers keep moving forward with their research, they will want to know the experiences of customers just like them.

Customers trust their peers more than anyone else. Testimonials work great as live action videos, of course, because your prospects will be looking at your customer’s faces, and because of the nature of video, their emotions and expressions will really shine through! This is why testimonial videos are incredibly powerful.

When creating testimonial videos, remember to keep it human: you want your customers to give real answers and use their own words. This will help you generate a real connection with your prospects.

Remember, authenticity is key. (Would you like more examples? Visit our Testimonials page!)

  • About Us

Encouraging your leads to become customers means that you need to have a great brand image. About us videos help you do exactly that.

What your prospects want is to really feel that they know the brand they’re considering buying from, and by giving them an inside look at your brand and the people that work in it, you’re giving them what they’re asking for.

The most important thing with this type of video is to be authentic!

Use about us videos to show your prospects why your brand is exactly the one they want to get involved with.

Here’s an example of Hubspot:


Some people may think that having just one video is enough for a successful marketing strategy, but that’s not the case! You have to use different kinds of videos to guide your prospect in the direction you need and in turn,buying your product or service.

This is done by knowing your prospects from head to toe: their needs, their pain points, every step they make during their buyer’s journey. This way, you’ll know how to guide them by using the right kind of video for every one of the three stages of their journey.

Video is an amazing marketing tool, it’s engaging, interesting and fun! So don’t stop with just one video, as it won’t fully serve its purpose.

Use great quality video content in every stage of the funnel, and you’ll have the best results for your inbound marketing strategy.

Remember, video is the present and the future of online marketing! If you’re interested in how to use video content to get the best results, take a look at our free video course on Smart Video Strategy. I’m sure you’ll find it very useful!


explainer videos the ultimate marketing tool

Guarantee the Success of Your Explainer Video

3 Tips That Will Guarantee the Success of Your Explainer Video

Almost as if it was your child, you surely want the best for your explainer video even before it gets shared with the world. Well, good news! There is a lot you can do to guarantee your video content will be successful.

Take into consideration these three tips and ensure your explainer video helps you reach those marketing goals you have in mind.
Guarantee the Success of Your Explainer Video

consideration - how to rank 1 on youtube

#1. Ensure Great Quality

The truth is, no bad quality explainer video has ever been successful. When planning your explainer video, pay attention to the following:

  • Story

A good quality explainer video features a story that is unique to your target audience and your brand. From thinking about the explainer video style that best suits you to writing a creative and engaging script, custom is the way to go if you want a good quality marketing video.

  • Design and animation

Videos that use template characters and fixed scenarios are perceived as low quality because they lack the distinction and liveliness a brand needs to stand out from the crowd. The same goes for animation: if characters, objects and transitions don’t run smoothly or if characters don’t seem to react naturally to what’s going on, your audience will get distracted instead of engaging with what you have to say in your video. A big no-no!

  • Voiceovers

A good quality video will feature a natural voice, recorded specifically by a professional voice actor who has the gender, tone of voice and even the accent your target audience can identify with. In contrast, prerecorded robot voices don’t feel natural and tend to have already been heard someplace by everybody, because well, they are template voices.

There’s no way you can distinguish from your competition by using the same low-quality resources!

Trust us. The result is totally worth it:

#2. Spread the goodness!

Once you have an amazing explainer video to share, well, share it! The best advice we can give you is to stick to a media plan. Decide which channels you want to be on, when to post, send an email marketing campaign and so on, and how to do it. Make sure every decision is made by taking your target audience into consideration.

For starters, ask yourself these questions:

  • How does my target audience get informed? Where do they spend their time online?
  • When are they most available or willing to take the message I am offering them?
  • In what creative style can I reach them to get the most impact?

Remember: identification is key in content marketing! If your audience feels touched by your message, they will most probably respond to your call to action.

Yummy tip: Never forget your CTA (call to action)! Whether it is liking your Facebook page, completing a form or downloading an eBook, make sure you always respect your buyer’s journey when deciding what it will be.

#3. Choose a professional video production company

If you decide to make a template video or choose a video production company to make it, the truth is video has a cost and it is wiser to opt for the best. If you are on a low budget, our suggestion is that you make a home video. It could be a screencast video, for instance!

But if you have taken the decision to invest in an explainer video, take it to the professionals! From moment zero they will guide you (and you will be able to guide them) so that they come out with a unique, engaging and super professional video that will represent your company in the best way.

Making a video requires a lot of effort and a team of professionals is the way to go: from writers, to producers, to designers, to illustrators, to animators… each role has a unique value and having this team work for you will ensure a custom, professional and great quality result. Your brand will definitely profit from that!

Yummy Tip: Learn what to look for in an explainer video production company by downloading our free resource How to Choose the Right Explainer Video Company for Your Business.

Have you had the awesome experience of making an explainer video for your brand? What do you think can’t be missed to have the best output ever? Tell us in the comments below!

If you want to dig deeper into the fascinating world of marketing videos, please visit our Video Marketing Resources, which has tons of super yummy material on explainer videos. It’s all for free!

improve your marketing campaign


How Explainer Videos Can Unite Marketing and Sales Departments

Yes, it’s the power of love that can make a difference between a successful company and a frustrated one. And you know what the catalyst is? Explainer videos, of course!

Video marketing is a helpful tool that can raise brand awareness, engagement and sales and, in the process, can help Marketing and Sales departments understand each other better and work seamlessly.


video the greatest marketing tool

The Truth about Videos

Much has been said about how videos can work wonders for brands, but what are the actual stats behind these statements?

  • Engagement: Marketing videos are highly engaging because they offer an entertaining mix of visuals, audio and motion, which makes them easy to understand and fun to watch! Because of that, it has been proven that 92% of mobile video viewers share videos with others.
  • Remembrance: Because of all of the stimuli that is involved with watching a video, they have great remembrance rates. As a matter of fact, 80% of viewers recall a video ad they have seen in the past 30 days.
  • Conversions: All of this results in what the ultimate goal of video marketing is: sales. When it comes to numbers, 70% of marketing professionals state that video converts better than any other medium.

See for yourself if you can take your eyes away from such a catchy piece of content:

The Full Circle

One of the most important advantages of working on explainer videos is that they integrate with the full revenue cycle of any business. What this means is that it’s good for having both Marketing and Sales teams focus on bettering their communications: the full revenue cycle requires both departments to work collaboratively towards the same goals.

Explainer videos yield better results than sales texts and require more creativity. The numbers don’t lie: 59% of executives would rather watch video than read text and four times as many consumers would rather watch a marketing video than read about a product. Voilà! The optimal opportunity for Marketing and Sales teams to work together.

Putting both departments to work on corporate videos will create a more satisfying piece for both and will be enriched with the perspectives of each. Plus, they will be able to come up with more output because of the different approaches.

See in this video how collaboration between both Marketing and Sales teams provides for a complete and well-founded explainer video:

A Shared View

Working collaboratively on explainer videos is not only great for communication, understanding and empathy between both the Marketing and Sales departments, it also gives them the opportunity to work together towards a shared marker for success. This is when metrics come in handy.

The Marketing and Sales departments will be focusing on the same results, such as video views and engagement rates, because they will give them visibility on the final success of the explainer video campaign. Because of this, both will be interested if there are any view drop-offs or parts of a video that are being watched again. The same goes for viewer retention, targeting and so on. Everybody wins because they will be learning something new and committed towards a shared goal. When great minds think alike, the company yields the results!

marketing and sales team explainer video

As you can see, there is much more to profit from explainer videos than just the results themselves. A better work environment, improved understanding of each other’s work and a shared goal will infuse both Marketing and Sales with better knowledge of the business and a shared sense of accomplishment. Way to go!

If you have already worked with sales videos, you will surely understand what we are talking about. But if you haven’t, don’t you think it’s about time to make your own custom explainer video? 74% of internet traffic will be video this year, so why not be a part of it too? Here at Yum Yum Videos, we also love working collaboratively. Drop us a line and we will be glad to help you enhance your digital marketing strategy with custom marketing videos.


explainer video done now what

animated commercial

When Is It A Good Idea To Use A Cartoon Animation Explainer Video?

You’ve probably heard about the amazing engaging power video content has. But did you know that Cartoon Animation Explainer Video are a fantastic resource to enhance the bond with your audience even more? (and, what’s better, they help you achieve your marketing goals and maximize your ROI). Join us in this reading and learn when you should pick out this cool -and also effective explainer video style. Also, get ready to access some killer tips to make a stunning cartoon video that rocks the web. Let’s get started.

Cartoon Animation Explainer Video

awareness - how to improve your marketing

The Most Popular Style

In video marketing, you have lots of possibilities to get to your audience’s attention in a persuasive and memorable way. Of course, depending on your marketing goals and the stage of the buyer’s journey your prospect is in, you could choose to develop a testimonial video, a how-to video, an about us videos, an explainer video, or any other type.

Animated marketing videos, in particular, are a great opportunity to pass out your business idea in a simple, quick and catchy way. And cartoon animation videos stand out as one of the most popular types among the different explainer video styles. They are created to bring out emotion and personality to your brand while quickly grabbing your audience’s attention. In this explainer video style, the storytelling technique plays a key role: the main character (which represents your buyer persona) solves their problem with the help of your product. It’s the characters that make the story “unfold”!

Check out this cool example of cartoon animation, to get in the mood:

The Importance Of Animated Characters

The question is: why is cartoon animation one of the favorite explainer videos styles among marketers? The secret is in their essence: the animated characters.

From a general point of view, animated cartoons let you “humanize” your brand like no other type of video can do. Not sure what we mean? Check out some key features (and benefits) that animated characters have:

  • Nostalgia:

Animated characters bring back those great memories from our childhood. All positive memories: fun, joy, freedom, amusement,… what could be better than delivering your marketing message by using such lovable resources? You will then be making your audience feel really comfortable while you show them how your product can make their lives easier.

  • Customization:

Animated characters can be fully customized in order to optimize your marketing results. By crafting the characters of your video having your target audience in mind (age, gender, style, how they behave, how they look, etc.) you can make them feel emotionally closer to the story you’re telling. They will feel represented by those characters and assume that the video was specially made for them.

Cartoon Animation Explainer Videos

  • Flexibility:

Animated characters can be used both for B2C and B2B companies. For B2C companies, they are great as they give the possibility to enhance the emotional connection with the audience (this is, the chance to connect with real people with real emotions). In the case of B2B companies, animated characters bring that special human/personal approach that is harder to find in this type of business. It’s also possible to trigger emotions in B2B companies!

  • Promotion:

Another great ability of animated characters is that they help you promote your brand in quite a “natural” way: people tend to become fans of animated characters, just like (we bet!) you did with Spiderman or Scooby Doo when you were a kid. And the audience gets so emotionally close to those characters that the chances that they will spontaneously share the video increase greatly.

Explainer Video promotion

  • Versatility:

Character animation videos can be merged with other types of explainer videos styles to get greater results. You can mix cartoon animation with motion graphics, or mix it with whiteboard animation (and get the most out of the two worlds).

Why Do Explainer Videos Use Animated Characters?

Well…at this point you might be asking yourself: “what’s so special about animated characters? why are they so effective and widely loved? why do they maximize the engaging power of explainer videos?” And here we have some good arguments to share with you.

  • Empathy

Animated characters generate strong empathy from viewers, who end up feeling the happiness, anxiety or sorrow that the character on screen is experiencing (depending on the content of the video). Empathy is a must to get people involved in the story and encourage them to wait for more information (by generating curiosity). By using animated characters you will be generating some kind of empathy in your audience: the viewer will then be eager to know how the character on screen solves their problems. And this type of identification will be of great help to achieve your marketing goals. Trust us!

Explainer Video engagement

Tip: don’t miss this blog post in which we explore in detail the relationship between emotions and video marketing.

  • Identification

If people see on screen that the characters look like them (in terms of characteristics, behaviours and attitudes) they will feel instantly identified with (or represented by) them. This will make your video much more attractive, engaging and memorable. And, what’s better, this will generate trust towards your brand: your audience will feel that you have a true interest in solving their problems (you understand exactly what they need and you’re trying to offer a proper solution….)

  • Humor

Adding some humor to your video can be a great resource to increase engagement. And animated characters are your key ally in this sense. This way, you will make your video not only highly entertaining but also memorable. You have a wide range of possibilities: unbelievable scenarios, crazy metaphors, ridiculous or unimaginable circumstances, and even more! This way you will be able to explain any kind of concept while also making your viewers have fun, a great combination! Remember that you don’t need to be necessarily realistic: just get creative and surprise your audience! Have you ever imagined a ninja-marketer? Well…we did! 🙂 This video speaks for itself…

Again: the great thing about cartoon animation explainer videos is that you don’t have the limitations that you may find in a recorded video. The key is letting your imagination flow!

When Should You Use a Cartoon Animation Explainer Video?

So far, we have seen stunning character animations and have explored the amazing benefits of this style. But maybe you still have doubts on whether it is the right style for your next marketing video.

explainer video production

As some kind of recap of what we have seen so far, consider making a cartoon animation marketing video if you:

  • want to make your video super short (under 90 seconds): cartoon animation allows you to deliver your message pretty fast.
  • want to bring your brand a more personal / human approach.
  • want to make people laugh. This style gives you the chance to add a good dose of humor without being so exposed as you would be if other “fun touches” failed in other types of marketing videos.

Maximizing The Effectiveness Of Your Cartoon Animation Explainer Video

So, if you have made up your mind and want to start working on a cartoon animation explainer video…what should you bear in mind to make it highly effective? These tips might help!

  • Fully Custom

By developing a cartoon animation explainer video that is tailored to your audience you will generate a strong connection and empathy. This will help you boost engagement and build trust towards your brand. Go over these tips to learn how you can fully customize your marketing video!

Cartoon Animation Explainer Video Production

  • High Quality

Make sure you hire a professional and talented team that gives the best quality to every single stage of the video production process. This is the only way you will be able to get the best results. We have compiled some key recommendations in our eBook called “How to choose the right explainer video company”.

  • Good Direction

Talking about the production team…the Art Director will play a key role too, as he will be in charge of defining the funny scenes, the creative metaphors and every single element that makes the story stand out.

  • Brand Colors

The psychology of color has a huge impact in your marketing and branding strategies. And if you apply the colors of your brand palette to your video you will make it easier for your audience to identify (and also remember) who is behind that unique selling proposition. Just look how Gigtown applied the orange in their animated marketing video to meet their brand’s guidelines.

  • The Right Length

Your cartoon video should be the right length: not too long, not too short. We always recommend that explainer videos should be between 60 and 90 seconds. That’s the ideal length to pass out your key messages while keeping your audience’s attention. Don’t miss these tips on the ideal length marketing videos should have!

  • A Professional Voice-Over

Make sure you choose a professional voice over talent that is also a native speaker of the language of your target audience. This will give your video a specific personality and will make it more professional and credible.

Why not chat with us?

At Yum Yum, we have wide experience in developing cartoon animation explainer videos. And we work to get the best results: focus, an eye on the details and a talented team that works synergically to achieve the marketing results you’re looking for. Just as a reference, check out the best 10 character explainer videos we have developed so far. If you feel like doing something like this, drop us a line and we’ll be glad to help!

Yum Yum Videos


Cartoon animation explainer videos stand out as one of the most popular animated marketing video styles out there. They offer amazing benefits no matter if you have a B2C or a B2B company. Additionally, they are a highly versatile and flexible style that can be merged with other techniques to optimize your marketing results. But hey…don’t forget to follow some basic guidelines to make your video highly engaging and memorable.

We hope these tips have helped!

Finally, we invite you to surf our Video Marketing Resources section in which you will find a bunch of eBooks, infographics, slides and data around the video marketing world. Enjoy it!

explainer videos the ultimate marketing tool

Animated Explainer Video Can Enhance Social Media

How An Animated Explainer Video Can Enhance Your Social Media

Do you want to add an animated explainer video to your social media campaigns? Great move! Are you looking for a cost-effective tool that can lead to great engagement and rising video views? An animated marketing video is the answer you’re looking for! Go over this article and learn how this cool and attractive video format can help you enhance your social media campaign in an astonishing way!

8 Ways In Which An Animated Explainer Video Can Boost Your Social Media Campaign

To start, watch this appealing explainer video so that you can see by yourself how catchy and enticing these videos are:

awareness - video academy

Animated marketing videos are one of the best formats you can resort to to deliver your business idea in a fast, simple and straightforward way. And, at the same time, you can do it in a highly persuasive, appealing and engaging way. What could be better?

Having in mind the rise of video content and the boom of social media platforms, mixing both worlds definitely sounds enticing. Check out how these cool animated videos can enhance your social media efforts like no other type of video can!

#1: Versatility

Animated explainer videos can adapt perfectly to your needs: you can pick out a specific style according to your marketing goals, the target audience you aim for and the type of product/service you offer. It’s easy to find the perfect fit to enhance your presence in social media channels!

#2: Highly engaging

These animated videos are highly engaging and persuasive. By making use of attractive visuals and animations, a compelling voice-over, the storytelling technique, a dose of humor, or any other resource, you can get amazing results to increase engagement rates and, ultimately, video views!

#3: Quickly grab attention

Remember that people have very short attention spans. And, in the social media world, they have even less time. Explainer marketing videos give you the chance to quickly grab your viewer’s attention in such a fast-paced environment.

Animated Explainer Video Can Enhance Social Media

#4: Appeal to emotions

Video content is a useful resource to generate different emotions in your target audience. Generating emotions means gaining a special place in your audience’s hearts and minds. Moreover, emotions lead people to take action. And guess what? Animated explainer videos are meant to set up a variety of strong emotions in your viewers, according to your needs (fun, joy, nostalgia, excitement, etc.)

#5: Enhance your brand

Explainer videos are fully customizable and this can help you enhance your brand identity on social media. If you apply the colors of your brand pallette to the backgrounds and scenarios of your video, the viewers will know that your company is the one behind that unique selling proposition. Check out how we’ve made this happen in this video:

#6: Great shareability

Videos are the most shareable type of marketing content. People love sharing videos with their peers! So this is your great chance of spreading your voice to gain more fans. Video content fits perfectly with the “social logic”!

#7: Mobile-friendly

People love accessing social networks from their mobile devices. And the good news is that explainer videos are best friends with the “mobile mindset”. Make sure you follow these basic guidelines to make your animated video mobile friendly.

explainer videos mobile friendly

#8: Fully trackable

Videos are easily traceable. This gives you the chance to make the necessary improvements to meet the needs of your audience. Not only do the social media platforms themselves have their own analytics system, but also the video hosting platforms in which you embed your videos provide you with advanced insights.

All great advantages of animated marketing videos to strengthen your social media presence! But hey…do you already know which platforms are a good fit for your specific case? Learn which social network is the best to promote your videos!

how to write a explainer video script

marketing and sales team explainer video

10 Ideas For Using Explainer Videos For Training Your Team

Using an animated explainer video as a tool for training employees seems to not be that new. Firms from all over the world use this video content format for their employees to get closer to its corporate culture, to obtain new skills and to stay informed about the latest trends.

Huge companies such as Intel or IBM apply whole programs in video format, instead of those classic face-to-face seminars. With this system, they encourage e-learning, but why? The main reasons are that video is more affordable, it can be tailored to the employees’ rhythm, and it is much more efficient.

free ebooks awareness

So, why were many companies until now resisting using this video format, in training their staff? Why worry about including this strategy, which gives so many benefits to companies of every size, all around the globe?

Benefits for using he explainer videos in training working teams

If you are reading these lines, it could be because you do not use this technique yet, and you are thinking about the necessity of applying it, or perhaps because you are making use of it already, and you would like to improve its efficiency.

Anyway, you have probably doubted the video’s suitability in training your work team. Here you can find some good reasons for convincing you:

  • Higher memory capacity

There are many research studies that support the memory effectiveness of visualizing the message, rather than just hearing it. For instance, we can retain just 10% of the information we hear, but in watching it, this percentage rises to 50%.

That is why an animated explainer video, in combining audio with images improves the ability to retain the sent message significantly.

  • Less cost for the company

Let’s suppose that you should organize some training sessions any time you hire a new employee, or there is important news to be shared. Obviously this impacts the budget, and is a time-consuming endeavor for planning trips and organizing the HR agenda. With corporate videos, these problems are solved, as long as there is no need for employees to stand together in the same place, or a need of providing an expert who might translate the information to the staff.

  • Total availability

One of the best advantages of the explainer video is, of course, that you can use it 24 hours a day, 365 days a year. That way, employees can enjoy this availability to access the explainer video content, inside or outside the workplace.

  • Multi-platform

According to the fast extension of technology, there is no need for a special device to access to the company’s training contents. Anyone can watch it from their Smartphone (mobile friendly).

Idea #1: Translate the corporate culture to the new hires

Every new employee is a brilliant idea that needs to be polished. Although she or he can be bright, it is also true that the corporate culture is new for her or him, and needs to adapt its manners to the company’s style, processes and values.

In this sense, the animated explainer video can play a double role: show the new employees how the company is organized, and translate the meaning of their hiring desires.

Idea #2: Improve product and services’ knowledge

In offering a quality service to customers, a deep employees’ knowledge of products and services becomes crucial. This is much more important in case you offer a technical support or online service.

Training your staff is the only way to guarantee that knowledge, keeping the high turnover rate into consideration.

Is it possible to improve the learning curve and the deepness of the knowledge arranged by your employees, by using explainer videos? It is definitely possible.

By using an animated company video, we can either show demos of the best use of a product, a practice impossible to realize in a face-to-face presentation.

Idea #3: Training the staff who work in front of customers.

In many companies, quality customer service implies the difference between sell or not doing it at all. In the commercial sphere, this employee’s segment is called the front-line staff.

Now, let’s suppose that you should offer this training in three different places simultaneously, does it not make more sense to use a series of explainer videos? Trips, training costs and a huge amount of coordination time can be avoided, because those company videos can be accessed by any employee anytime and from anywhere.

Idea #4: Knock down barriers among departments

Have you ever heard about “organizational silos”? In large sized companies, with complicated production processes or many divisions among departments, quite often the “organizational silo” phenomenon appears.

With this organizational layout, the information remains isolated in niches, employees skip perspectives in their jobs, and they can feel discouraged or disconnected from the rest of the company.

The animated video for business can be used as a power tool in solving these problems, as long as it provides the necessary information to any employee, in order to be updated about the other departments’ functions, and their role in it.

Idea # 5: Communicate new corporate policies

A change in your strategy, a new entrepreneurial focus or the long-awaited moment to be listed in the stock market, those are some examples of revolutions in a company.

But going forward, they also can seriously affect the performance of employees if they do not communicate properly. Internal notes are fine, but let’s be honest, no one reads them.

And precisely at this point, an animated marketing video can make the difference. No one will resist watching it, they have the ability to attract the viewer’s attention very quickly, and know how to obtain a good assimilation in a quick and efficient way.

Idea #6: Transmit new work processes

The efficiency of a work team can always be improved upon.

Precisely with this trend, every year companies spend millions of dollars in increasing the efficiency of processes, and designing new technological tools.

How much time is needed for a 1,000 person team to assimilate this process? How much money, and how much time can the organization lose, while this work team acquires and internalizes new process?

The explainer video allows you to shorten those periods. If the video is well built, it will be a fast tool in communicating the new process, or the technological tools’ specifications that you are launching.

Idea #7: Educate your sales work team

There are departments that need more training than others. For instance, in the sales department, training is an important asset because of the high turnover of commercial profiles.

According to the advantages of sales videos, this mission becomes much easier. You will be able to train your work team about the best commercial practices, as well as your product and services, in a deep approach.

Idea #8: Train remote work teams

Is your company an international enterprise? You can also benefit from the development of those training-directed videos for remote work teams. If your employees are spread all around the globe, you can line up processes and methodologies, and be sure that the knowledge will soak through to your employees.

Specially if there is a global culture for your employees to follow, and there is a necessity to acculturate it to different countries at the same time, you can use the best explainer videos for sharing the values that make your company stronger.

As you have seen, all the possible audiences, the corporate ones, and others, can benefit from this content format. It is easy, visual and it can transmit better than any other system the message that you are trying to translate.

If you don’t know exactly which explainer video company can help you with selecting the best video, take a look to these tips, they will be helpful for sure.

Don’t forget to visit the Academy for video marketing resources of Yum Yum Videos: you will find information on ebooks, infographics, and, of course, many videos to better understand which explainer video suit your needs best, but also marketing tips for promoting your video once it is ready.

I will keep waiting for your comments or ideas about the best way to train work teams by using training videos. Looking forward to hearing from you!

About the writer:

Carmen Díaz is a Content Marketing Manager at Social Media Pymes. She works in designing and implementing content strategies for those companies eager to get to know their brand with a content focus, aware of user’s´ interest in information, rather than in publicity.


how to rank #1 on youtube

b2b marketing

Are you a B2B Company? Then video marketing is for you.

So you heard that explainer videos are great for B2C marketing, right? Well, that’s true! But it is also true that video content help B2B companies to get deals done. Today, it is important to have a tough inbound marketing strategy, no matter what kind of business you are in.

explainer video step by step

B2B companies have special traits that make marketing for them somewhat different and video content can help greatly! Keep on reading to find out why it is that marketing videos can fit B2B’s like a glove.

#1. Videos are highly educational

B2B companies tend to offer complex or technical products or services, which are usually hard to communicate in a simple way. To make things worse, people are becoming less and less attracted to traditional advertising, which was until only a couple of years ago, the most effective way to make marketing relevant for B2B’s.

This is why having a custom explainer video is a great idea if you manage a B2B company. Did you know that explainer videos have the power to synthesize and simplify complex information? They can make your product or service easy to understand in a really short length of time. This is because animated explainer videos include all sorts of stimuli: imagery, animation, music, voice overs and even sound effects can all be smartly set to easily explain what a product or service is about in a matter of seconds.

See for yourself how marketing professionals, for instance, are taking advantage of video:

#2. Video content is super engaging

Who has the time to read long articles or whitepapers? Today, we are being constantly bombarded by information overload: it is hard to understand something or make a decision when we have too much stimuli about it.

For that reason, people don’t have the time or the disposition to sit quietly and read about your product or service, even if it interests them. The numbers prove it: the average attention span nowadays is barely 8.25 seconds!

Even when it comes to these shocking facts, explainer videos can help B2B’s. As they rely heavily on storytelling techniques and focus on their target audience’s pain points, marketing videos quickly incite identification with what is being shown, so they help create an emotional bond with their audience: the key to engagement.

Viewers tend to stay hooked until the very end of explainer videos and afterwards they will probably want to know more about what has been said! Maybe that is why 70% of marketing professionals report that explainer videos converts better than any other medium.

Is it possible to not watch HealthMart’s animated explainer video to the very end? ☺


#3. Everyone watches video!

Did you know that 65% of executives have visited a vendor’s site after watching a video? As opposed to what many people think, video content is also relevant to adults and professionals. For this reason, if you are aiming at a particular corporate segment, you shouldn’t discard video as a possibility.

What you can do is make a custom animated marketing video that addresses your target audience specifically: in this way, you will be able to reach those people and be relevant to them.

Yummy Tip: To make an exceptional custom marketing video, you must know your audience to the core. Investigating about your buyer persona is the way to go!

If you manage a B2B, what is your experience with inbound marketing? What kind of content has helped your business the most? Tell us all about it in the comments below!

At Yum Yum Videos, we love helping companies show their great products or services they have to offer. If you are thinking you could improve your marketing game with animated videos, why not contact us? We’d be glad to help you out!


explainer videos the ultimate marketing tool