animated commercial

How Can An Animated Commercial Enhance Your Marketing Plan?

The ultimate goal of any marketing team is to have a return on investment. The big question is: how do you achieve this? Well, an animated commercial is a professional piece of content that can give you the flexibility you need to get creative with your marketing.

animated commercial

awareness - video academy

It’s no secret that video marketing is rocking the world! People love videos because they are highly engaging and deliver information in an entertaining way. Maybe that’s why 75% of executives state that they watch work-related videos at least once a week and Cisco projects that global internet traffic from videos will make up to 80% of all internet traffic by 2019.

Read on to see in what ways an animated commercial can help you boost your marketing results!

Explain Your Brand in Only a Few Seconds

Videos include lots of stimuli that help our cognitive systems pick up information really fast. When it comes to numbers, videos are processed by the brain 60,000 times faster than text! That means that, even if your product or service is pretty complex to explain, with an animated commercial you can get your business idea through in minutes or even seconds.

Build Branding

A custom made animated video is thoroughly planned from the start and this includes all of its visuals and audio. This means it is a great opportunity to showcase your brand identity through cues such as brand colors, typography, a catchy jingle and even a voiceover that matches the personality of your brand.

Yummy tip: With animation, the sky’s the limit to your creativity! You can create magical worlds and cute characters that match your brand’s personality and tone of voice and include them in your animated commercial.

Videos talk about a brand, and a professional video speaks of a professional brand. Having such an asset will not only help people identify your brand, but will also help build brand trust

Expand Your Presence

As videos are entertaining and they demand very little time to get a message across, they are great for publishing on almost any platform. Think about it!

  • Social media
  • Email marketing
  • Landing pages
  • Pitches and client meetings
  • Company events

They offer so many other opportunities to explain what your brand is all about quickly and entertainingly. Remember, the place to be is where your target audience is, and with an animated commercial video, you can be almost anywhere.

Grow Conversions

If you are posting your video, publishing it on your landing page and so on, you will get more exposure with an asset that is highly engaging and helps your product or service come through very quickly. The natural result is that your conversions will grow!

To take advantage of this, it is best to add a call to action after your video. Remember: only one! It can be to a purchase page but it can also lead to other actions, such as completing a contact form, downloading interesting material or visiting your website. Whatever your sales funnel indicates.

See? An animated commercial that is part of an integrated marketing strategy can definitely help boost your results. If you have had any experience with adding videos to your marketing, what was it? Please tell us in the comments section, we would love to know.

We know that, when it comes to video marketing, there is a lot to learn! That is why we created a dedicated resource center with lots of free material for you to dive deeper into the amazing world of video content. Check it out!

explainer videos the ultimate marketing tool


7 Myths About Working With an Explainer Video Company Abroad

Your online hunt for the perfect explainer video company was looking promising. You learned about the benefits of working with a company abroad. You read about the work process of modern agencies that serve brands around the world. You were already excited about how your company video was going to look (and cost). But you came across certain warnings that set off your alarms.

explainer-video-brand-trust

awareness - video marketing guru

It was bound to happen. Negative experiences, lack of knowledge about work methods, or simple animosity against companies that aren’t from the US all come together to warn you to stay off that path. That’s how many myths about working with foreign companies were born. The thing is: once you take the time to look deeper, you will find that many of them are just that – myths with no relation to reality.

At Yum Yum Videos we’ve been working with remote clients for quite a while and we’ve heard it all. That’s why we want to save you from the confusion. Here’s a list of the most common myths people believe when considering video development companies from abroad.

#1. It’s impossible to keep a good communication line with someone working abroad

One of the biggest concerns when we meet with clients for the first time is communication. You already know that any successful project relies on a great communication strategy between all the members involved. Corporate animated videos aren’t an exception. So, how can you expect to work well with someone that’s in another country?

I can see that fear being valid a decade ago, when the Internet wasn’t as evolved as it is now. Today, however, there are numerous tools that can keep the communication flowing smoothly. Collaboration platforms, video calling software, broadband connections – they all team up to bring a new way of working remotely, making it easier for people from all over the world to create something awesome together.

explainer-video-company

The remote gap has been bridged so effectively that even if you hire a company from your own city, you might end up having a meeting to discuss details through Skype or Facetime. It’s how the world works now! In light of that, it really doesn’t matter if you work with a team in Los Angeles, Berlin or Buenos Aires. There’s one thing you should keep in mind though, which brings us to the following myth.

#2. Different time zones will surely end up with scheduling issues

How are you supposed to arrange meetings at convenient times for you and your staff if the video company lives in a whole different time zone? You can imagine that when you’re just getting to work, some of the video professionals are already leaving or worse – sleeping! Time zones that are radically different can lead to delays in important communication or in meeting cancellations or postponements. You can’t afford that!

While this might hold some truth for considerable time zone differences (such as New York and Sydney), it isn’t applicable at all when working with companies from countries with slightly different ones. Perhaps not even Europe is right for you but there are plenty of companies south of the border in countries like Argentina (which, incidentally, has a very similar time zone to the ones used in the USA).

So, this myth can’t be applied to all video companies from abroad, really. It’s just a lazy way to dismiss some serious candidates for helping you create memorable whiteboard videos, commercials, testimonials and animated videos. Time zones should be considered, sure, but if you pick your alternatives carefully, it’s just a small and rather easily solvable issue.
b2b marketing

#3. Video companies from abroad can’t compete with the quality of US agencies

Some people like to think that no one can beat the United States professionals when it comes to creating high quality videos. The combination of a well-developed industry, highly skilled professionals and years of experience surely gives the American industry a certain edge and an undeniable quality. But the video companies from abroad have evolved so much that they are now neck to neck with their US counterparts.

This is especially true in the explainer video industry. Many companies have made their way to the top by providing extraordinary services at a very affordable price. That way, they made themselves a name and can compete with anyone from the States. You don’t have to believe me if you don’t want to. Hubspot has made a selection of the best explainer videos out there and picked one made by Yum Yum Videos to top that list.

As you can see, the high quality is undeniable. In fact, I’d bet that if I didn’t tell you that the animated explainer video above was made by a non-American company, you wouldn’t even have noticed. That’s possible because of the evolution made by the industry abroad and the possibility to work remotely with members from all over the world that bring that extra something needed to stand out.

#4. The language barrier will bring trouble at one point or another

I’ve said above that, given the time zone differences, the best thing you can do is look for companies that are located in one similar to the one you’re in. But what happens if the only countries eligible according to that condition are ones that don’t have English as an official language? Some people might be tempted to point out that, no matter their English level, this will bring out some problems at some point during development.

They can say that there will be miscommunications, that video voice overs won’t sound natural or that the script won’t be appealing to your audience, simply because it was thought of and developed in a different language. Working with a professional video company, however, will save you from all those concerns.

If you work with a team of video experts like Yum Yum Videos, then you’ll work with professionals that have an advanced level of English, so there will be no problems with communications. That’s because companies from abroad have a global audience in mind when marketing their services. And since everyone is speaking English on the Web, then company members MUST speak it too (and fluently, I might add).

That’s not all. To avoid an unnatural English feel in the final videos, video companies work with talent from the US itself. That way, the phases where English needs to be perfect are developed by native voice over talents that make it all sound perfect for their target audiences. Only the most technical aspects (such as animating the characters or editing the video) are done by foreign collaborators.

Watch this cool example:

#5. Foreign companies don’t know your target audience

If you are in the US, you might feel tempted to hire an American video company, simply because they understand your audience. What does a foreigner know about the US, your company and how it relates to the public?

That’s a very important point, one that corporate video companies have addressed a while ago. What solution did we find? The help of the local talent I’ve mentioned above. It’s more than just a language thing – people native from your country know the details of everyday life and language and can imprint it into the final work.

Particularly, we have that consideration embedded right into our production process. You won’t just meet with our production team to explain your needs to us. You’ll also meet with the script writer in charge of delivering your message through the explainer video. That way, you’ll be sure the video developers understand you and know what you want to say to your audience. Want more details about how we work? Watch the following video.
target audience

#6. Video companies from abroad don’t have enough experience

You may think that, even if all of the above is right, US-based companies are simply more experienced. You could be thinking that companies from the rest of the world have been playing catch up with American companies. Thus, the experience you can get from the former can’t be compared with what the latter can provide. Well, that’s simply not true.

There are thousands of companies around the world that have been working in the video industry for years. Companies that have focused on different styles and that have brought a fresh focus to the table. Agencies that have worked with brands from all over the globe and that have developed a strong and unique way of understanding what an explainer video can actually be like.

Hey, don’t take my word for it. Do some research, check out their portfolios, watch their testimonials. You’ll see that foreign companies are serious contenders to American video companies with strong backgrounds and experiences that include giants across all industries. This is a myth that’s easy to debunk – just take a look at some of explainer videos made by these companies and you’ll see that experience becomes evident in each one of them.

In the meanwhile you can check one of our testimonials:

#7. You won’t save that much by hiring a video company from abroad

An explainer video seems like a fairly ‘simple’ project to tackle. A 90-second video that explains the value of your brand can’t be that hard to create, right? Many people believe so, and that’s why they think that there isn’t much money you could save while creating one. Unfortunately for them, this whole approach is wrong.

The greatest explainer videos need a lot of work and attention to detail, something only the best video companies can give you. Writing the script, animating the whole thing, recording the voiceover – it’s all part of a complex process that takes time and effort to get right. And time, as you already know, costs money. That’s why premium US-based companies are charging between $15,000 and $20,000 for a high quality 90-sec video.

Want to know how much Yum Yum Videos is charging for the same type of content? Between $6,000 and $8,000 – that’s less than half! Considering that you can save that much without losing quality in the final product, I’d say you have to entertain the idea (to say the least) of hiring a company like ours.

Now that you know all of this, there are two possible roads for you to take: you keep believing all this nonsense and discard companies from abroad just because, or you understand that those companies can be the perfect fit for you. Your corporate video is waiting for you to make a decision. Which one will you choose?

Need help with this decision? Perhaps our free ebook ‘How to Choose the Right Explainer Video Company for your Business’ can lend you a hand.

 

how to choose the right explainer video company


This Is Why Every Marketing Strategy Needs Video Content

Raising brand awareness, persuading consumers to the point that you turn them into ambassadors, boosting SEO, gaining greater visibility, raising sales, making consumers remember your brand and keep it in their hearts and minds…Tempting, right? And totally feasible! Video content is the best cost-effective tool you can resort to to achieve all these goals, and more. Not clear on what I’m saying? Keep on reading and discover why you must include video content in your marketing strategy to support, and improve, all your efforts.

marketing strategy

awareness - how to improve your marketing

6 Reasons Why Video Content Is Your Key Ally

Many marketers out there are already experiencing the great benefits video content brings to their marketing strategy. Videos are cool, engaging, appealing, entertaining, and even educative. They can perfectly adapt to any marketing goals you may have. And, ultimately, they’re effective. That’s what you need. Read these lines and discover why video content is your key ally to boost all your marketing initiatives.

#1. People prefer watching than reading

Video has a huge ability to make information more digestible, interesting and easy to understand (and to remember). That’s why, just as a reference, 59% of executives would rather watch a video than read text while 4 times as many consumers would rather watch a video about a product than read about it. Check this video and judge yourself:

#2. Video content generates different emotions in your audience

By making use of different resources and, most of all, by customizing your video to your target audience’s main characteristics and needs, you can set up a strong emotional bond with them. Triggering emotions means that you have touched their hearts and spawned a specific reaction. This is definitely positive to gain a special place in their mind.

#3. Boost conversions and sales

Video content is a fantastic tool to raise conversions and sales. For instance, it can enhance your email marketing campaigns and bring amazing results. Consider that adding video to your emails generates a 200-300% increase in click-through rates. Isn’t it awesome? Another example: including video on a landing page can raise conversions by 80% and, after watching video content, 64% of users are more likely to buy a product online.

#4. Improve your SEO efforts and get more visits to your website

Video is the only way you can gain a presence on YouTube, the second largest search engine in the world. YouTube videos rank very well in Google searches, they empower your SEO efforts and make you gain more visibility. Moreover, they help you get more visits to your website. Check out this stat: those companies that use video enjoy 41% more web traffic from searches than non-users, and video drives a huge 157% increase in organic traffic from search engines.

Guarantee the Success of Your Explainer Video

Tip: for the time you have presence in YouTube, don’t miss these killer tips on How to rank #1.

#5. Video content is highly shareable

Video is one of the most shareable forms of marketing content. It has that special magic that make people feel engaged and triggered, to the point that it makes them want to share it with their peers. For this reason, video content fits perfectly with the “social media logic”: social video generates 1200% more shares than text and images combined!

#6. Video is mobile-friendly

The future is mobile. As a reference, mobile data traffic will increase 10-fold between 2014 and 2019. And guess what? Video is 100% mobile-friendly and helps you ensure a great user experience on such a channel.

Ready To Join The Game?

76.5% of marketers and SMB owners that have used video marketing said that it had a direct impact on their business. And this is just one more stat. Are you going to be part of the game or will you just fall behind? Competition is tough out there! Many companies are already aware of the great benefits video marketing provides and, if you don’t join the game, you will just lose many points towards them. So roll up your sleeves and start developing your brand new video! 😉

Why not start by choosing a talented team that can help you create a stunning video? Review these 5 benefits that a professional video production company can offer you.

See you later!

how to choose the right explainer video company


customer testimonial

Why Do You Need A Testimonial Video?

Your brand needs a Testimonial Video. Why? Because your brand is amazing! Your product is the best one in the market. Of course, you’re sure of it, and we trust you!

But what about your prospects? Hm, maybe they don’t know it yet.

This is of course, a problem. You need your customers to believe that your product is the best option that they can find.  This is where testimonials come into play.

customer testimonial

Testimonials will provide evidence that your brand and product actually work as promised: it solves your customer’s’ problems, and they’ll tell others everything about it!

Actually, customer testimonials are considered the most effective type of marketing content right now. 88% of people trust online reviews by other customers just as much as they’d trust a recommendation from a friend.

But just a text testimonial won’t be enough. Of course, they may be better than nothing, but in fact, video testimonials are much more useful.

Your viewers will feel more willing to believe a testimonial if they’re watching a real person telling their story. Text testimonials are easier to fake, this means, they’re harder to believe.

But video testimonials are more human and real, and they actually create a connection.

Video Testimonials: What are they? Why do you need one?

When your prospects are about to make a purchase decision, they’re considering different options.

What you need, of course, is for your audience to choose the option you’re offering them! But how can you do this?

You have to prove the value of your product. Your potential customers are doing research, and they need to know why your product or service will be a better option than the others they’re considering. But, of course, they might be skeptical, or not willing to trust you right away.

To prove the value of your product, it’s not enough that you just say it’s great. Your prospects will trust their peers more than anyone else! So, how about letting your happy customers do the talking?

Your testimonial video will be a platform to show how others have benefited from your product, and this way you’ll be encouraging possible buyers to take action.

Testimonial videos in your buyer’s journey

The buyer’s journey is the name of every step your customers take, from the moment they realize they have a problem, to the moment they make a purchase (to solve that problem).

During this three-staged journey, your customers have different needs. Your goal is to deliver the best video content for every stage, and cover those needs.

Providing the video content that your prospects are looking for translates into an effective inbound marketing strategy! 

If you don’t know what is Inbound Marketing, don’t worry! Watch this cool video so you have a clear picture of it:

Not every video works for every stage, and video testimonials are a great example of that. Testimonials work perfectly for the final stage of your buyer’s journey, which is the decision stage.

Why? Because during this stage your customers are almost ready to make a purchase decision, but they need some final help from you, to make the right choice.

Video testimonials do exactly that. These videos work as a way to build brand trust; and they’re also an important validation, to your prospects, from their peers.

(You might find this interesting: How to close sales using online video)

The perfect testimonial video

Brand trust, validation, online presence, improving SEO… The “pros” on this list are endless! But, if you want your video testimonial to work, then it must be done the right way. Let’s look at some tips!

#1. Real people, natural responses

You want your video to be relatable and authentic. The key for this is to make it real: nobody will believe a robotic response or a staged opinion.

If you want to get lasting results, you want real people sharing their real thoughts and experiences. This is what you need to generate a connection with  your viewers and give your video a “special touch” that will make it credible, enjoyable and human.

#2. Lay out the structure for your video

With your customer testimonial video, just like any other marketing video, you need to lay out a structure first. This could mean a full storyboard or a general sketch of the takes you need and the order they will be put in.

Organization is important. By planning the structure in advance you’ll be able to film some insert takes as an example of what’s being said during the interview.

(Pst, we have a free slide for you, if you want to get a deeper look at the video production process!)

#3. Give  context to your video

Are you shooting the video inside of a building? An office in China? On Mars? Give some context to your viewers.

Context will add a new layer of meaning and credibility to your interviewees and your video. This is why it’s important to add some takes that show a geographic location, or the specific place in which your video is taking place.

Look at this example! You’ll see this in action:

#4. Prepare your questions in advance, but remember, it’s a conversation!

The time that you have to interview your clients is limited. You’ll probably only have one chance to interview them, because they’re investing time in helping you! So, you need to make the most of the time you have with them.

How do you do this? By preparing your questions beforehand. This will help you get all the information you need to create the best video testimonial.

But, remember, don’t be tied to those questions. The way to do it is to have a conversation with your clients — listen to the answers they give you, so you can ask follow up questions that might be useful too.

#5. Send the questions to your interviewee

You want your clients to be prepared for the points that will be covered in your video. One way to do this is to send a question list, but in that case they might be tempted to practice too much, and maybe it will sound robotic!

To avoid this, it’s better to send to them a general idea of the topics that you’ll be discussing, so they can prepare accordingly, but not excessively.

#6. Let them have time to elaborate on the answers

As I said before, you only have one chance with them on camera! So, let them speak, let the interview become a conversation. It’s better to have extra information than to have too little (you can always edit that later!).

#7. Include key pain points

So, remember we were talking about how your viewers should feel connected with your clients? It starts by including key pain points in the dialogue. Your prospects want to know if these past clients were having the same struggles as them, and if they found a solution with your product.

Create a connection between your brand, your clients and your viewers, by letting your viewers feel like they could be the ones talking to the camera!

Look at this testimonial. Wouldn’t you feel connected with them  too?

#8. Edit wisely

If you have let your interview become a conversation, and gave your clients time to elaborate their answers then you probably have a lot of footage. Great! You’ve got raw material to edit. But you need to edit wisely:

  • Stay true to what your interviewee has said
  • Use editing to give the video a good rhythm
  • Make your video brief but powerful: remember to keep it  the correct length for web usage

After the testimonial: Promote your video!

You have the best customer testimonial video, now what? It’s time to promote it!

First of all, compile all of these videos in a testimonial page in your website. After you’ve done this, share your videos: send the testimonial to your featured customers, and also your other customers if you think they might be interested!

Remember to include a link to your testimonial page in your homepage and “About Us” page; and make it easy to find, remember that it can play a big part in your inbound marketing strategy.

To boost this inbound marketing power, remember to add an extract or summary of the video, including some of your main keywords and pain points. This will improve your SEO ranking, so you can attract more clients in an organic way.

Let’s review!

Testimonial videos are your way to go, when you’re looking to gain credibility and build brand trust. This is because your prospects are most likely to believe a customer just like them, instead of just self-promotion from your brand.

To make a great video testimonial, you should aim for natural responses and real clients with real experiences. Also, you should plan everything ahead of time, create a storyboard and a list of the questions you want to ask your customers.

One important thing you must remember, is that your video has to be always of the best quality. If your video is not high-quality, your credibility will suffer, and that’s exactly what you don’t want! So the best thing you can do is to hire a professional team to help you with that.

At Yum Yum Videos, we know how important it is to have a great and professional team, and our clients know this! So, if you want to make the best testimonial video for your brand, let’s talk! We’re always ready to help you.

 

explainer videos the ultimate marketing tool


Why Do You Need An Educational Video To Boost Your Site Visits?

At Yum Yum Videos we always highlight the importance of offering valuable content to target audiences (See? We actually highlighted that!). This is why today we are diving deeper into one of the forms of content that offers the most significance to viewers: educational videos! Keep on reading and see why you totally need an educational video to boost your site visits.

how to use video for inbound marketing

Why Do Website Metrics Matter Anyway?

Most companies have a great website but they have trouble finding the right way to lead people to visit. With the rise of social media and the fact that people tend to trust other people’s opinions a lot when it comes to looking for info about a brand, it seems like website visits are hard to sustain and grow.

Nonetheless, it is of vital importance that you keep your site visits high: this not only enhances your SEO, but your website is the place on the web which is made to your measure and in which you can feature all your content in the way that best suits your brand.

So: how can you achieve better site metrics? That’s when educational videos come to save the day! ☺

Great, But Wait: What’s an Educational Video?

Educational videos are a specific type of marketing video that aim at enlightening your audience about a certain topic. They are frequently used in the awareness stage of your buyer’s journey because then, people don’t have much info about the problem they are tackling yet, and they know even less about its possible solution.

Yummy Tip: The awareness stage of your buyer’s journey is that in which people only recently discovered they have a pain point and that they need to solve that itch. Make sure you make content simple to understand!

Educational videos can be of a great aid to viewers because they offer something that is really important in this particular stage: information. Of course, what you have to talk about must be related to your specific niche and to your product, but very subtly. It is best to focus on your company or brand, but not on technical specifications about your product. You’ll have time to talk about that later.

How Can An Educational Video Help?

If you manage to make a good quality educational video that offers your viewers useful information, you will be able to:

  • Generate brand trust, which is essential for making people interested in your product or service.
  • Conduct your target audience down the sales funnel. Which, of course, is the ultimate reason for every marketing action: the return on your investment.

educate-explainer-videos

These facts ensure that the call to action that follows your video will be completed. If you add a link to your website to help people learn more about you, eureka! You will be boosting your site visits for sure. If you add it to the landing page of your website, people will remain hooked, will keep on navigating your site and you will also get a higher time spent on page rate.

And as a bonus, a good quality educational video will:

  • Win on shares. Remember, what people find useful they engage with, and what they engage with, they share! This is super worthy digital mouth-to-mouth marketing. ☺

A Super Yummy Educational Video

Last but not least, an example of an educational video we made ourselves! At Yum Yum Videos we are really keen on helping our clients boost their online presence and guiding them towards their marketing goals. But how could they possibly do this if they are not aware of what inbound marketing is?

With that goal in mind, we made this educational video that explains simply and concisely what inbound marketing is all about. See it for yourself and tell us what you think in the comments below! We’d love to hear your feedback.

How interesting video content can be! It can help you inform people about something they are interested in, thus making the whole purchasing experience much more valuable to them.

If you want to know about how video marketing can add value to your brand, don’t hesitate to visit our blog, where we post regularly about the fascinating world of video content. See you there!

how to rank #1 on youtube


video content marketing strategy

Why You Need More Than One Video for Your Marketing Strategy

When planning your brand’s online marketing strategy, you know that video content is one of the best marketing tools you can choose.

But there is a bit of a trap. Even though using video content is a really smart choice, creating just one great video for your brand and then stopping is not a good thing. You should always plan for more video content in your marketing strategy.

video content marketing strategy

how to use video for inbound marketing

Video content makes your brand move forward, but having just one video will set you back!

The content that you create will play a decisive part in your buyer’s journey (we’ll talk a bit more about this in a moment!): and you’ll need great video content in every step of this journey! There are three stages of it, and you can’t use the same video for every one of these stages.

This is because the needs of your audience are different in every stage. For example, you may have an amazing explainer video that will work fantastically for the second stage of the journey, but it won’t be as effective for the first one, because it’s not what your audience needs in that moment.

You want your video content to guide your prospects in the right direction: to be engaged to your brand and buy your product.

And how can you do this? Well, let’s talk about inbound marketing!

Why Video is Great for Inbound Marketing

One of the smartest ways to use video right now, is to make it the center of your inbound marketing strategy.

But, first, do you know what inbound marketing is?

Inbound marketing is all about making your clients come to you.

Using video to promote your brand means that the right customers will be attracted to you in an organic way. And, also (very important!) you’ll have their permission to engage with them, because they’re the ones who came looking for you in the first place.

Now you know. If you want to use inbound marketing correctly, your business definitely needs videos, and not just one!

However, if you want your videos to shine, and really be an effective part of your inbound strategy, you need to think about using the right video at the right moment.

It’s all about timing, you see. Certain types of video work best in certain moments, and it’s key that you identify which one is the best for each one of them.

video marketing explainer videos

How can you do this? It’s simple:

#1. You must know your audience.

By this I mean really knowing it: from head to toe. You must fully understand the audience you’re targeting,their needs and peculiarities.

#2.  Analyze your client’s pain points.

If you want to know which types of video you can use to attract more customers using inbound marketing, you must know what your client’s pain points are.

Knowing this means that you will know how can you solve their problems with your product, and how you can effectively use video to show it to them.

#3. Know every step of your buyer’s journey, and which videos work better for each step.

Take a moment to think about your buyer’s journey.

Your buyer’s journey is the active process that makes a visitor become a customer. And a loyal one, if you play your cards right! The three stages of your buyer’s journey are awareness, consideration and decision; and there are some types of videos that work better for every stage.

Let me show you.

Know your stage, know your video

As I have told you, there are three stages of the buyer’s journey. For every one of these stages, there are specific types of video that work better than others.

Awareness Stage

This is the beginning of the journey, and here, first impressions are everything: your prospects have come to you– probably from using a search engine, but also through social media, ads or a friend’s recommendation –, and they’re here looking for answers.

awareness stage inbound marketing

You must catch their attention with the right kind of video.

  • Commercial Ads

Commercial ads and branded videos, are the ones that will share your brand’s spirit and beliefs with your prospects.

At the beginning of their buyer’s journey, you want to catch your prospect’s attention: use an engaging story and express your values as a brand. This will help you create a great first impression, and they’ll be willing to find out more about you!

Here’s an example for you, an animated commercial by Yum Yum Videos, for Tortilla Land:

 

  • Educational Videos

Fun, helpful and easily shareable. This is basically what an educational video is: content that offers real value to your leads, and information that will actually make their everyday lives a little bit better!

When they’re at the beginning of the buyer’s journey, they’re searching for new information, and here you are to answer their questions.

Here’s another of our examples called “What is the best explainer video style for your business?”.

This video has more than 150.000 views on Youtube, and that represents thousands of dollars of free organic advertising.

Consideration Stage

In this stage of the buyer’s journey, you let your prospects know how they can integrate your product into their lives, and how it will make their lives better.

It’s time to show them why your brand is the best option they can find.

  • Animated Explainer Videos

An animated explainer video introduces your prospects to your business, explains to them what your brand is all about and lets them know why they need you. A great explainer video does all that in just a few seconds, and it’s interesting, engaging, and powerful.

They work well for the consideration stage. Your prospects know that they have a problem that they need to solve, and with an explainer video you’ll show them how you can help them.

Let me show you an example! This is one of our animated explainer videos, by Yum Yum Videos for I’m Here (Mobile App):

  • Product Videos

To show your prospects how great your products are, there is nothing better than a product video. Show them your product in action: a video of your product being used by a real person (just like them!) will really encourage your leads to convert.

For example, in the case of digital products or services, a great tool to use is a screencast video.

Screencast videos are digital recordings of a screen, paired with an audio narration, and they’re cost effective and powerful.

  • How-To Videos

How-To videos are great to answer your leads’ questions in a fun, entertaining way. Use them as a chance to educate your audience, like the product video: talk about your product and explain how it can solve their problems… Be there for your prospects.

Be helpful.

Here’s an example: “How our animated video production process works”

Decision Stage

Your prospects are now familiar with your brand, they know your product and they’re willing to make a decision. It’s the moment of truth!

How can you give your prospects a final little push, so they can make the right choice? (Which is choosing you, of course!)

  • Testimonials

As your potential customers keep moving forward with their research, they will want to know the experiences of customers just like them.

Customers trust their peers more than anyone else. Testimonials work great as live action videos, of course, because your prospects will be looking at your customer’s faces, and because of the nature of video, their emotions and expressions will really shine through! This is why testimonial videos are incredibly powerful.

When creating testimonial videos, remember to keep it human: you want your customers to give real answers and use their own words. This will help you generate a real connection with your prospects.

Remember, authenticity is key. (Would you like more examples? Visit our Testimonials page!)

  • About Us

Encouraging your leads to become customers means that you need to have a great brand image. About us videos help you do exactly that.

What your prospects want is to really feel that they know the brand they’re considering buying from, and by giving them an inside look at your brand and the people that work in it, you’re giving them what they’re asking for.

The most important thing with this type of video is to be authentic!

Use about us videos to show your prospects why your brand is exactly the one they want to get involved with.

Here’s an example of Hubspot:

Basically…

Some people may think that having just one video is enough for a successful marketing strategy, but that’s not the case! You have to use different kinds of videos to guide your prospect in the direction you need and in turn,buying your product or service.

This is done by knowing your prospects from head to toe: their needs, their pain points, every step they make during their buyer’s journey. This way, you’ll know how to guide them by using the right kind of video for every one of the three stages of their journey.

Video is an amazing marketing tool, it’s engaging, interesting and fun! So don’t stop with just one video, as it won’t fully serve its purpose.

Use great quality video content in every stage of the funnel, and you’ll have the best results for your inbound marketing strategy.

Remember, video is the present and the future of online marketing! If you’re interested in how to use video content to get the best results, take a look at our free video course on Smart Video Strategy. I’m sure you’ll find it very useful!

 

explainer videos the ultimate marketing tool


the perfect video production company

Are you Scared of Hiring an Explainer Video Company That Works Abroad?

You did it. After following all the advice you could get your hands on to find the perfect explainer video company, you found the one that impressed you the most. They have the experience, the professional team, the perfect portfolio. But as you are getting ready to hire them you discover something that bugs you – the company isn’t from the US!

the perfect video production company

video the greatest marketing tool

You burst into panic mode. How can you work with a company that works abroad? There could be trouble understanding each other. There might be time differences that could wreak havoc on how you like to work. Heck, there may even be cultural differences that might seep into the work. Can you afford all that?

I can see this scenario playing in your head. However, you shouldn’t worry. Although all of those concerns are genuine and seem very likely, they don’t have to be real for you. You just have to pick the right explainer video company and you’ll see that it won’t matter if they are based outside the US. Here’s why.

Remote companies work exactly the same as in-house teams

People accustomed to in-house teams find some reassurance in the proximity of the professionals they work with. They can see what they are doing, they can meet at convenient times, and can even consult with them whenever they feel like it. I won’t argue that all of these factors come in handy when it comes to creating a company video. How can a remote team beat that?

the-perfect-explainer-video-company

A professional video company can work remotely with you and make you feel like you’re involved in every step of the way (download our step-by-step Explainer Video Production Process to see how that’s possible!). Do you want to meet to discuss the details of your project? Just fire up your webcam and talk away! Forgot to clarify an important aspect of your brand? Send a short email to the team and you are all set. Have a doubt you need to cover ASAP? That’s why chat tools were invented.

If you stop to think about it for a second, you’ll see that even US-based companies use all of the above. Unless you hire a company that works in the same building as you, then chances are you’ll meet online for every step of your project. That’s the modern standard! So, that’s not much of a difference between a company from New York and one from Buenos Aires.

Now, of course there’s the time difference issue. It’s obvious that you can’t work with an Australian or an Asian company, as they’ll be working while you sleep and vice versa. But you can surely find some of the best explainer video companies in the world in a time zone that you can work with. Take Latin America as the perfect example. Its countries have the same time zone (or very close ones) to the ones in the United States. Working with professionals from there won’t hurt your schedule and you might even get some extra perks by doing that.

Basically, a remote team doesn’t mean you’ll have to sacrifice much of your working routine. Thanks to the many, many Internet tools we can use to communicate, share and collaborate online, a company working abroad can assist you with everything you need as if it was established across the street.

Companies from abroad use the same professionals

Ok, timing and communication may not suffer that much (or at all) when working with a video explainer company but surely the quality isn’t the same, right? Wrong. If you do your homework and find a reputable and experienced video company, then the results will be the same as you’d get if you worked with a US-based company. How’s that possible? Thanks to the talent used to create the video.

The best explainer video companies in the United States and around the world work with a team of experts in all of the project’s stages. So, while the scripting and the narrating phases are done by American professionals, the production stage is outsourced – even to other countries! The main reason for doing that is to reduce costs but also because there are countless professionals that provide excellent results on time.

Working with script writers and narrators from the States guarantees that the tone, the pronunciation and the language used in the company’s video are perfect for the target audience. In the meantime, the more technical aspects of the production can be done at a reduced cost in any country (thanks, again, to the wonders of online collaboration).

Hey, don’t believe me about the quality work the companies from outside the US can give you? Then take us for example. We’ve worked with dozens of companies from the United States and surpassed all of their expectations. Check out one of our videos below to see what a non-American video company can give you.

Video companies from abroad use your language too

The communication tools are there, the timing is not a problem and the talent is exactly what you need for your brand. But you might be still worried about misunderstandings, especially because some of the foreign companies don’t use English as their official language (nice to see you’re so detailed in your company assessments). Again, this won’t be a problem if you work with the right people.

The whole video production industry has been evolving for the last couple of years. Most premium companies understand that the current context calls for excellence in all aspects. The competition isn’t just limited to the companies in the same city – now anyone can have customers from all over the world!

professionals-voice-overs

So, to grow, video companies have to keep that global audience in mind. And given that English has become the official language of the whole Internet, the best companies started hiring and training employees with a high English proficiency.

You can quickly check that out with the explainer video company you’ve just found. Ask for an introductory meeting with the excuse to discuss the project. There, you’ll have the possibility to check their English level, their communication skills and their professionalism. It’s important to remember what you need from the production team – to get your point across, to be understood. If the team on the other side can do that for you, then you should feel relieved.

By combining a production team with advanced English skills and native speakers working on the script and the voiceover, you can rest assured that your video will be everything you want it to be.

A company from abroad can be more affordable

If I told you that you could get what the best US-based video companies are putting out for half the price, you’d tell me that I’m nuts. Well, perhaps, but not about this. As you’ve seen above, the best companies in the United States aren’t that much different than the best companies abroad, at least in technical terms. But there are price differences that make non-US companies a very competitive alternative for anyone out there looking for quality work.

The best ROI

When talking about high-quality, fully customized videos, the main US companies are charging between $15,000 and $25,000 for a 90-second animated video. Sounds like a lot? It probably is, given that a company like Argentina-based Yum Yum Videos is charging between $6,000 and $8,000 for the same thing.

Keep in mind that being that affordable doesn’t mean the final quality suffers. It’s just how the global video development industry works. Companies in other countries can have amazing prices thanks to favorable exchange rates that keep everyone happy – the professionals, the company, you and your wallet!

Wouldn’t you give a chance to a company that can cut your video budget in half? I thought so! But just before doing this, check out what that reduced budget can give you and see for yourself that quality is never sacrificed. The video below was featured in Hubspot as one of the best examples of explainer videos – and it was done by us!

Feeling calmer now? Go check out that company you’ve found earlier and see if all of these factors apply to them! If what they offer looks great and you feel like it can work for you, then don’t let the fact that they are based outside the US discourage you. As you saw, there’s nothing to worry about when you work with true professionals – and there’s even something amazing to gain!

Still aren’t convinced? Then let us be your matchmaker! We can pair you up with some of the best professionals in the video industry and provide you with a video that will bring customers right to your front door. And we’ll do all of that at a very competitive price! Stop being scared – nothing good has ever come out of feeling that way. Video companies from abroad can be the ones that you were looking for all along!

Want to see how this can work? Contact us and let’s talk!

 

how to choose the right explainer video company


video-content-unite-marketing-and-sales-department

How Explainer Videos Can Unite Marketing and Sales Departments

Yes, it’s the power of love that can make a difference between a successful company and a frustrated one. And you know what the catalyst is? Explainer videos, of course!

Video marketing is a helpful tool that can raise brand awareness, engagement and sales and, in the process, can help Marketing and Sales departments understand each other better and work seamlessly.

video-content-unite-marketing-and-sales-department

video the greatest marketing tool

The Truth about Videos

Much has been said about how videos can work wonders for brands, but what are the actual stats behind these statements?

  • Engagement: Marketing videos are highly engaging because they offer an entertaining mix of visuals, audio and motion, which makes them easy to understand and fun to watch! Because of that, it has been proven that 92% of mobile video viewers share videos with others.
  • Remembrance: Because of all of the stimuli that is involved with watching a video, they have great remembrance rates. As a matter of fact, 80% of viewers recall a video ad they have seen in the past 30 days.
  • Conversions: All of this results in what the ultimate goal of video marketing is: sales. When it comes to numbers, 70% of marketing professionals state that video converts better than any other medium.

See for yourself if you can take your eyes away from such a catchy piece of content:

The Full Circle

One of the most important advantages of working on explainer videos is that they integrate with the full revenue cycle of any business. What this means is that it’s good for having both Marketing and Sales teams focus on bettering their communications: the full revenue cycle requires both departments to work collaboratively towards the same goals.

Explainer videos yield better results than sales texts and require more creativity. The numbers don’t lie: 59% of executives would rather watch video than read text and four times as many consumers would rather watch a marketing video than read about a product. Voilà! The optimal opportunity for Marketing and Sales teams to work together.

Putting both departments to work on corporate videos will create a more satisfying piece for both and will be enriched with the perspectives of each. Plus, they will be able to come up with more output because of the different approaches.

See in this video how collaboration between both Marketing and Sales teams provides for a complete and well-founded explainer video:

A Shared View

Working collaboratively on explainer videos is not only great for communication, understanding and empathy between both the Marketing and Sales departments, it also gives them the opportunity to work together towards a shared marker for success. This is when metrics come in handy.

The Marketing and Sales departments will be focusing on the same results, such as video views and engagement rates, because they will give them visibility on the final success of the explainer video campaign. Because of this, both will be interested if there are any view drop-offs or parts of a video that are being watched again. The same goes for viewer retention, targeting and so on. Everybody wins because they will be learning something new and committed towards a shared goal. When great minds think alike, the company yields the results!

marketing and sales team explainer video

As you can see, there is much more to profit from explainer videos than just the results themselves. A better work environment, improved understanding of each other’s work and a shared goal will infuse both Marketing and Sales with better knowledge of the business and a shared sense of accomplishment. Way to go!

If you have already worked with sales videos, you will surely understand what we are talking about. But if you haven’t, don’t you think it’s about time to make your own custom explainer video? 74% of internet traffic will be video this year, so why not be a part of it too? Here at Yum Yum Videos, we also love working collaboratively. Drop us a line and we will be glad to help you enhance your digital marketing strategy with custom marketing videos.

 

explainer video done now what


the buyer's journey

Types of Video Content for the Buyer's Journey

When planning video content for your marketing strategy, you must do it in a smart way.

This means knowing exactly which types of video content will work for your brand and your customers, and when you should use them to get the best results.

There are lots of different types of video content, and it may be tricky to understand which ones are effective for your brand, and which ones aren’t The trick here is to identify your audience and understand them, and what they really need.

You can do this by tracing a clear path of your buyer’s journey, and identifying exactly which types of video content work the best for each stage of it.

how to use video for inbound marketing

Keep in mind that, to succeed, your video content must be interesting, engaging and of great quality. But also it has to be delivered at the right moment.

Let me show you how! First, let’s talk about the buyer’s journey.

What’s the Buyer’s Journey?

The Buyer’s Journey is the active process your customers go through in order to buy a product or service: from the moment they realize they have a problem, to the final purchase.

It starts when your prospects realize that they are in need, somehow (they have a problem, or a question), and they start researching for answers.

As marketers, our job is to approach the buyer’s journey by focusing on solving our buyer’s problems. By creating great quality video content focused on that…

  • You’ll help viewers recognize their problems
  • Educate them with different solutions and provide expertise
  • And nurture them down the path of buying your product or service

But… why Video?

Because video content is the future (and the present!) of online marketing.

Recent statistics show that 90% of viewers say that videos are helpful in the decision process, and also one minute of video is the equivalent of 1.8 million words!

Yes, you read that right. Video is the golden tool of digital marketing right now, as is one of the most engaging and powerful types of content out there.

So, it’s time to join the club. Having good video content is important, because video is here to stay. But what’s also important is to know which types of video to use and when to use them, and here is when the three stages of the buyer’s journey come into play.

Three Stages of the Journey

Even though possible buyers may follow a slightly different route, they all encounter the same three stages of the buyer’s journey– awareness, consideration and decision. Your job, as a marketer, is to give your prospects the “fuel” they need to move through these three stages successfully, moving them towards the purchase.

The way to do this is through great quality video content.

Awareness

The first stage of the buyer’s journey is the awareness stage. During this stage, your prospects are starting to understand that they have a problem that needs to be solved.

They’ve come to you looking for answers, they’re trying to solve a problem or meet a need. Right now, there’s no guarantee that they’ll end up buying from you. But if your prospects find your video content useful and interesting, they will be looking to advance with your sales funnel.

Your job is to provide this useful video content and keep them engaged, to help them go through to the next stage.

There are some types of video that will work better than others.

  • Commercial Ads

If your goal is to engage your future customers, then a commercial ad is your way to go. These are videos that share your brand spirit and values with your leads. They use an engaging story and they’re great to create a good first impression.

Let me show you an example.

  • Educational Videos

People love to learn new things, especially now that they’re at the beginning of their buyer’s journey and they’re looking for information that will solve their problems.

Educational videos are helpful and easily shareable, and it’s so easy to make them fun, too. For example, you could make an animated video, like this one:

Consideration

In the second stage of the buyer’s journey, the consideration stage, your prospects are now aware of their problems. During the awareness stage you’ve used video to make them realize that they’re in need of a solution; now, in the consideration stage, your job is to show them why your products are the best solution.

This stage is, mainly, a point of extended engagement. Right now, it’s the moment to nurture your leads and build trust.

  • Explainer Videos

What is an explainer video? It’s a video that introduces your prospects to your brand and your product and lets them know why they need you, in just a few seconds.

They don’t just explain ideas– they make them interesting and easy to understand. Animated explainer videos are great to simplify a complex concept, because they’ll bring focus to what’s important and make it light and fun to watch.

There are various types of explainer videos, like:

  1. Whiteboard Animation Videos

A whiteboard animated video tells a story using drawings on a whiteboard. It has three basic elements: the white background, a continuous black drawing and a hand.

A great-quality whiteboard video can be really entertaining. Let me show you an example!

  1. Motion Graphics Videos

Motion Graphics are a great synthesis tool to explain any complex product or service. It’s a more sophisticated and elegant style of explainer video, but at the same time, it uses colorful graphics in an educational way.

  1. Cartoon Marketing Videos

With the use of humor and good quality animation, cartoon marketing videos are great for explaining your business idea to your customers.

They’re not only very engaging, but they also make your audience identify with your animated characters very quickly.

  1. Product Videos

Product videos are a great way to tell your prospects how great your products are and show them in action. It can be a live action video, but also a nice animation can be really interesting; or, if your product is a digital one, you can use a screencast video. Watch this example:

  1. How-to Videos

How-To videos are great to answer your customer’s questions, in a fun, entertaining way. Use them as a chance to educate your audience, and be a helpful resource for them.

Let me show you an example!

Decision

Oh, the moment of truth! The decision stage is the moment in which your prospects will be, finally, making the actual purchase decision. They’re ready to buy, but this brings up one big question: will they buy from your brand?

In most cases, what your prospects are lacking at this stage is just a final push in the right direction (your product’s direction!). You can do this by delivering the right kind of video content.

  • About your Brand

About Us videos give you the chance to build trust with your prospects, showing them who you are, who your brand really is and what it stands for.

  • Testimonials and Case Studies

Testimonial videos and case studies help your prospects connect with your brand’s advocates, increasing their confidence about the product that you’re offering them.

Sometimes, prospects need some form of validation from others before making the decision to buy a product, and with testimonials, you’re giving them exactly that.

Remember, these videos have to be authentic: use real customers, with real and valuable stories to share. If you want some examples, visit our Testimonials page!

After the Buyer’s Journey: Delight Stage

Let’s call the Delight stage a “non-official” part of the journey, but still an important one. What happens after you land a sale?

Well, if your customers had a positive experience with their purchase, they might not need so much convincing for coming back; but you still need to provide enough value so they want to return.

Video updates for your customers are an interesting tool to achieve this. If your buyers are engaged, they’re probably following your brand’s social media accounts, so use this in your favor. Whenever you have a new product or service, announce it with video!

Related article: How to Build Brand Loyalty Using Video Content

Let’s recap

All this means that you can’t be thinking about video content like a “one-size-fits-all” kind of thing.

Video content must be tailored especially for your customer’s needs, and these needs are not the same in every stage of the buyer’s journey.

So, if you really want to be successful with your video content, you must learn which types of video to use in every one of the three stages (awareness, consideration and decision). And after your customer passed all of the stages, you can still use video content to ensure customer retention.

Remember! If you want your videos to work at their best, they need to be of high quality, and also fun and entertaining.

If you’d like to know more about how to boost your marketing campaign using video, take a look at our free infographic, you’ll find it very useful! Also, if you’d like some help creating the best video for your buyer’s journey, let’s chat!

how to rank #1 on youtube


b2b marketing

Are you a B2B Company? Then video marketing is for you.

So you heard that explainer videos are great for B2C marketing, right? Well, that’s true! But it is also true that video content help B2B companies to get deals done. Today, it is important to have a tough inbound marketing strategy, no matter what kind of business you are in.

explainer video step by step

B2B companies have special traits that make marketing for them somewhat different and video content can help greatly! Keep on reading to find out why it is that marketing videos can fit B2B’s like a glove.

#1. Videos are highly educational

B2B companies tend to offer complex or technical products or services, which are usually hard to communicate in a simple way. To make things worse, people are becoming less and less attracted to traditional advertising, which was until only a couple of years ago, the most effective way to make marketing relevant for B2B’s.

This is why having a custom explainer video is a great idea if you manage a B2B company. Did you know that explainer videos have the power to synthesize and simplify complex information? They can make your product or service easy to understand in a really short length of time. This is because animated explainer videos include all sorts of stimuli: imagery, animation, music, voice overs and even sound effects can all be smartly set to easily explain what a product or service is about in a matter of seconds.

See for yourself how marketing professionals, for instance, are taking advantage of video:

#2. Video content is super engaging

Who has the time to read long articles or whitepapers? Today, we are being constantly bombarded by information overload: it is hard to understand something or make a decision when we have too much stimuli about it.

For that reason, people don’t have the time or the disposition to sit quietly and read about your product or service, even if it interests them. The numbers prove it: the average attention span nowadays is barely 8.25 seconds!

Even when it comes to these shocking facts, explainer videos can help B2B’s. As they rely heavily on storytelling techniques and focus on their target audience’s pain points, marketing videos quickly incite identification with what is being shown, so they help create an emotional bond with their audience: the key to engagement.

Viewers tend to stay hooked until the very end of explainer videos and afterwards they will probably want to know more about what has been said! Maybe that is why 70% of marketing professionals report that explainer videos converts better than any other medium.

Is it possible to not watch HealthMart’s animated explainer video to the very end? ☺

 

#3. Everyone watches video!

Did you know that 65% of executives have visited a vendor’s site after watching a video? As opposed to what many people think, video content is also relevant to adults and professionals. For this reason, if you are aiming at a particular corporate segment, you shouldn’t discard video as a possibility.

What you can do is make a custom animated marketing video that addresses your target audience specifically: in this way, you will be able to reach those people and be relevant to them.

Yummy Tip: To make an exceptional custom marketing video, you must know your audience to the core. Investigating about your buyer persona is the way to go!

If you manage a B2B, what is your experience with inbound marketing? What kind of content has helped your business the most? Tell us all about it in the comments below!

At Yum Yum Videos, we love helping companies show their great products or services they have to offer. If you are thinking you could improve your marketing game with animated videos, why not contact us? We’d be glad to help you out!

 

explainer videos the ultimate marketing tool