Your online hunt for the perfect explainer video company was looking promising. You learned about the benefits of working with a company abroad. You read about the work process of modern agencies that serve brands around the world. You were already excited about how your company video was going to look (and cost). But you came across certain warnings that set off your alarms.
It was bound to happen. Negative experiences, lack of knowledge about work methods, or simple animosity against companies that aren’t from the US all come together to warn you to stay off that path. That’s how many myths about working with foreign companies were born. The thing is: once you take the time to look deeper, you will find that many of them are just that – myths with no relation to reality.
At Yum Yum Videos we’ve been working with remote clients for quite a while and we’ve heard it all. That’s why we want to save you from the confusion. Here’s a list of the most common myths people believe when considering video development companies from abroad.
One of the biggest concerns when we meet with clients for the first time is communication. You already know that any successful project relies on a great communication strategy between all the members involved. Corporate animated videos aren’t an exception. So, how can you expect to work well with someone that’s in another country?
I can see that fear being valid a decade ago, when the Internet wasn’t as evolved as it is now. Today, however, there are numerous tools that can keep the communication flowing smoothly. Collaboration platforms, video calling software, broadband connections – they all team up to bring a new way of working remotely, making it easier for people from all over the world to create something awesome together.
The remote gap has been bridged so effectively that even if you hire a company from your own city, you might end up having a meeting to discuss details through Skype or Facetime. It’s how the world works now! In light of that, it really doesn’t matter if you work with a team in Los Angeles, Berlin or Buenos Aires. There’s one thing you should keep in mind though, which brings us to the following myth.
How are you supposed to arrange meetings at convenient times for you and your staff if the video company lives in a whole different time zone? You can imagine that when you’re just getting to work, some of the video professionals are already leaving or worse – sleeping! Time zones that are radically different can lead to delays in important communication or in meeting cancellations or postponements. You can’t afford that!
While this might hold some truth for considerable time zone differences (such as New York and Sydney), it isn’t applicable at all when working with companies from countries with slightly different ones. Perhaps not even Europe is right for you but there are plenty of companies south of the border in countries like Argentina (which, incidentally, has a very similar time zone to the ones used in the USA).
So, this myth can’t be applied to all video companies from abroad, really. It’s just a lazy way to dismiss some serious candidates for helping you create memorable whiteboard videos, commercials, testimonials and animated videos. Time zones should be considered, sure, but if you pick your alternatives carefully, it’s just a small and rather easily solvable issue.
Some people like to think that no one can beat the United States professionals when it comes to creating high quality videos. The combination of a well-developed industry, highly skilled professionals and years of experience surely gives the American industry a certain edge and an undeniable quality. But the video companies from abroad have evolved so much that they are now neck to neck with their US counterparts.
This is especially true in the explainer video industry. Many companies have made their way to the top by providing extraordinary services at a very affordable price. That way, they made themselves a name and can compete with anyone from the States. You don’t have to believe me if you don’t want to. Hubspot has made a selection of the best explainer videos out there and picked one made by Yum Yum Videos to top that list.
As you can see, the high quality is undeniable. In fact, I’d bet that if I didn’t tell you that the animated explainer video above was made by a non-American company, you wouldn’t even have noticed. That’s possible because of the evolution made by the industry abroad and the possibility to work remotely with members from all over the world that bring that extra something needed to stand out.
I’ve said above that, given the time zone differences, the best thing you can do is look for companies that are located in one similar to the one you’re in. But what happens if the only countries eligible according to that condition are ones that don’t have English as an official language? Some people might be tempted to point out that, no matter their English level, this will bring out some problems at some point during development.
They can say that there will be miscommunications, that video voice overs won’t sound natural or that the script won’t be appealing to your audience, simply because it was thought of and developed in a different language. Working with a professional video company, however, will save you from all those concerns.
If you work with a team of video experts like Yum Yum Videos, then you’ll work with professionals that have an advanced level of English, so there will be no problems with communications. That’s because companies from abroad have a global audience in mind when marketing their services. And since everyone is speaking English on the Web, then company members MUST speak it too (and fluently, I might add).
That’s not all. To avoid an unnatural English feel in the final videos, video companies work with talent from the US itself. That way, the phases where English needs to be perfect are developed by native voice over talents that make it all sound perfect for their target audiences. Only the most technical aspects (such as animating the characters or editing the video) are done by foreign collaborators.
Watch this cool example:
If you are in the US, you might feel tempted to hire an American video company, simply because they understand your audience. What does a foreigner know about the US, your company and how it relates to the public?
That’s a very important point, one that corporate video companies have addressed a while ago. What solution did we find? The help of the local talent I’ve mentioned above. It’s more than just a language thing – people native from your country know the details of everyday life and language and can imprint it into the final work.
Particularly, we have that consideration embedded right into our production process. You won’t just meet with our production team to explain your needs to us. You’ll also meet with the script writer in charge of delivering your message through the explainer video. That way, you’ll be sure the video developers understand you and know what you want to say to your audience. Want more details about how we work? Watch the following video.
You may think that, even if all of the above is right, US-based companies are simply more experienced. You could be thinking that companies from the rest of the world have been playing catch up with American companies. Thus, the experience you can get from the former can’t be compared with what the latter can provide. Well, that’s simply not true.
There are thousands of companies around the world that have been working in the video industry for years. Companies that have focused on different styles and that have brought a fresh focus to the table. Agencies that have worked with brands from all over the globe and that have developed a strong and unique way of understanding what an explainer video can actually be like.
Hey, don’t take my word for it. Do some research, check out their portfolios, watch their testimonials. You’ll see that foreign companies are serious contenders to American video companies with strong backgrounds and experiences that include giants across all industries. This is a myth that’s easy to debunk – just take a look at some of explainer videos made by these companies and you’ll see that experience becomes evident in each one of them.
In the meanwhile you can check one of our testimonials:
An explainer video seems like a fairly ‘simple’ project to tackle. A 90-second video that explains the value of your brand can’t be that hard to create, right? Many people believe so, and that’s why they think that there isn’t much money you could save while creating one. Unfortunately for them, this whole approach is wrong.
The greatest explainer videos need a lot of work and attention to detail, something only the best video companies can give you. Writing the script, animating the whole thing, recording the voiceover – it’s all part of a complex process that takes time and effort to get right. And time, as you already know, costs money. That’s why premium US-based companies are charging between $15,000 and $20,000 for a high quality 90-sec video.
Want to know how much Yum Yum Videos is charging for the same type of content? Between $6,000 and $8,000 – that’s less than half! Considering that you can save that much without losing quality in the final product, I’d say you have to entertain the idea (to say the least) of hiring a company like ours.
Now that you know all of this, there are two possible roads for you to take: you keep believing all this nonsense and discard companies from abroad just because, or you understand that those companies can be the perfect fit for you. Your corporate video is waiting for you to make a decision. Which one will you choose?
Need help with this decision? Perhaps our free ebook ‘How to Choose the Right Explainer Video Company for your Business’ can lend you a hand.
by Javier Roldan
So, here’s the situation: you are about to develop your brand new explainer video. You want to make it engaging and compelling enough so as to quickly grab your audience’s attention (you know you have strong competition out there). But you also need enough time to pass out your key messages. With this in mind, what’s the ideal length your explainer video should have? We have some valuable tips to share with you. Join us!
Grabbing people’s attention in today’s world is a huge challenge. Just for you to know, the average attention span has decreased to 8.25 on average. This means you have to create highly catchy and attractive content that hooks your audience right from the start, and also keeps their attention all the way through (or, at least, makes them remember something about your content).
From a general point of view, if people’s attention span is shorter than a goldfish’s, you have to be very careful about the duration of your marketing video. Statistics seem to support this. Check out the relationship between video length and engagement, from a study carried out by Wistia. Here are some highlights:
Now that you have gone over Wistia’s key findings, please don’t think that every marketing video should last 2 minutes to meet “the perfect standards”. It not about cutting down your 8-minute video to 7 minutes, because it won’t make a huge difference in engagement. In the same line, it’s not about trimming your 10-minute video to make it fit with the 2-minute scenario either.
Just like a TED talk video, for instance, will never last less than 15 minutes, a pitching video shouldn’t be longer than 2 minutes. Everything depends on different factors, such as the content, the target audience you’re aiming at, and the overall context. Let’s analyze this in detail:
In video marketing you have lots of possibilities: behind the scenes videos, how-to videos, educational videos, animated marketing videos, testimonials, documentaries, and SO much more. Of course, depending on the content you develop, the length of your video will vary (just because some content warrants longer videos).
It’s important that you have a clear idea on who you’re trying to reach, and the specific action you want them to take. This will certainly have an impact on the length of your video. It’s not the same to educate viewers and wanting them to take a specific action as simply entertaining them. Be clear on this.
The devices, the platforms and the overall expectations of your target audience will also play a key role in the length of your video. For instance, according to some stats revealed by Hubspot, videos under five minutes in length seem to be widely chosen on smartphones. Regarding social media, the ideal video length on YouTube seems to be 3 minutes. The expectations of your audience also play a key role: the title (what it is about, how it is written, etc.) , the thumbnail you use, the platform in which you promote it, etc. are all key factors that will lead your audience to think that the video will be short, or long. Meeting their expectations is a must!
The Next Web, for instance, compiled some of the most common video formats and suggests specific lengths for each one. Take a look, so you can see the big picture:
Watch this cool example of a commercial:
As you may know, an explainer video is a short animated video that aims at explaining a business idea in a simple, engaging and compelling way by using attractive visuals and cool animations. Basically, it explains what the company offers, how it can help the customers with their problem and why that product/service is the best option in the market.
Due to its idiosyncrasy, this type of video shouldn’t be long. Keep in mind that the idea is to give a compelling solution to your audience’s pain points. You have to be straightforward but persuasive enough so as to make them take action.
Of course, depending on the type of animated video you choose, the field of your company and the stage of the buyer’s journey for which it´s made, the length could vary. But, based on our experience, we can say that the ideal length for explainer videos is between 60 and 90 seconds. It’s like the perfect length to pass out your key messages, keep your audience entertained, and encourage them to take action, without losing views. Check Picniic’s:
We have some tips and tricks to share with you so that you can get the most out of these 60/90 seconds!
First, keep in mind these useful resources:
They are a great option to encourage your viewers to take action in the direction you want. As they add interactivity to your videos, they’re perfect to keep your audience’s attention, while you also encourage them to “take the next step”.
If used the right way, they are an amazing resource to keep your audience’s attention (you have plenty of alternatives if you get creative). Check out some valuable tips on how to add Call to Actions to your explainer videos.
So, these two are great to avoid dropped views caused by the length of your video.
But, of course, dropped views may have other reasons behind them: a poor script and a bad quality video. Try to follow these guidelines to assure the quality of the script and the entire video:
Finally, one gold tip you can’t miss: hiring a professional video production company that can help you in each of these stages. This is the only way you will get to a high-end marketing video that gives you the ROI you expect.
At Yum Yum we have wide experience in explainer video production and, what’s more, we take care of every single detail to assure the best results for your marketing video. We always develop 100% custom videos to meet your specific needs: we want to develop a video that helps you increase conversions and sales through brand engagement and trust.
This is one of our top explainer videos, so that you can get a better idea:
We also have one of the best quality standards in the market and have worked for companies from different sizes and industries. So, no matter what your case is, drop us a line and we will be glad to help you produce your next explainer video!
Remember: the length of your video will depend on several factors. Regarding animated marketing videos, don’t forget to follow some basic guidelines to assure great engagement and get the most out the timing you have.
Finally we invite you to check our video marketing resources, where you’ll find lots of information on explainer video production, the scriptwriting process, inbound marketing techniques, and more!
by Jesica Mraz
Almost as if it was your child, you surely want the best for your explainer video even before it gets shared with the world. Well, good news! There is a lot you can do to guarantee your video content will be successful.
Take into consideration these three tips and ensure your explainer video helps you reach those marketing goals you have in mind.
The truth is, no bad quality explainer video has ever been successful. When planning your explainer video, pay attention to the following:
A good quality explainer video features a story that is unique to your target audience and your brand. From thinking about the explainer video style that best suits you to writing a creative and engaging script, custom is the way to go if you want a good quality marketing video.
Videos that use template characters and fixed scenarios are perceived as low quality because they lack the distinction and liveliness a brand needs to stand out from the crowd. The same goes for animation: if characters, objects and transitions don’t run smoothly or if characters don’t seem to react naturally to what’s going on, your audience will get distracted instead of engaging with what you have to say in your video. A big no-no!
A good quality video will feature a natural voice, recorded specifically by a professional voice actor who has the gender, tone of voice and even the accent your target audience can identify with. In contrast, prerecorded robot voices don’t feel natural and tend to have already been heard someplace by everybody, because well, they are template voices.
There’s no way you can distinguish from your competition by using the same low-quality resources!
Trust us. The result is totally worth it:
Once you have an amazing explainer video to share, well, share it! The best advice we can give you is to stick to a media plan. Decide which channels you want to be on, when to post, send an email marketing campaign and so on, and how to do it. Make sure every decision is made by taking your target audience into consideration.
For starters, ask yourself these questions:
Remember: identification is key in content marketing! If your audience feels touched by your message, they will most probably respond to your call to action.
Yummy tip: Never forget your CTA (call to action)! Whether it is liking your Facebook page, completing a form or downloading an eBook, make sure you always respect your buyer’s journey when deciding what it will be.
If you decide to make a template video or choose a video production company to make it, the truth is video has a cost and it is wiser to opt for the best. If you are on a low budget, our suggestion is that you make a home video. It could be a screencast video, for instance!
But if you have taken the decision to invest in an explainer video, take it to the professionals! From moment zero they will guide you (and you will be able to guide them) so that they come out with a unique, engaging and super professional video that will represent your company in the best way.
Making a video requires a lot of effort and a team of professionals is the way to go: from writers, to producers, to designers, to illustrators, to animators… each role has a unique value and having this team work for you will ensure a custom, professional and great quality result. Your brand will definitely profit from that!
Yummy Tip: Learn what to look for in an explainer video production company by downloading our free resource How to Choose the Right Explainer Video Company for Your Business.
Have you had the awesome experience of making an explainer video for your brand? What do you think can’t be missed to have the best output ever? Tell us in the comments below!
If you want to dig deeper into the fascinating world of marketing videos, please visit our Video Marketing Resources, which has tons of super yummy material on explainer videos. It’s all for free!
by Maria Victoria González
Do you want to add an animated explainer video to your social media campaigns? Great move! Are you looking for a cost-effective tool that can lead to great engagement and rising video views? An animated marketing video is the answer you’re looking for! Go over this article and learn how this cool and attractive video format can help you enhance your social media campaign in an astonishing way!
To start, watch this appealing explainer video so that you can see by yourself how catchy and enticing these videos are:
Animated marketing videos are one of the best formats you can resort to to deliver your business idea in a fast, simple and straightforward way. And, at the same time, you can do it in a highly persuasive, appealing and engaging way. What could be better?
Having in mind the rise of video content and the boom of social media platforms, mixing both worlds definitely sounds enticing. Check out how these cool animated videos can enhance your social media efforts like no other type of video can!
Animated explainer videos can adapt perfectly to your needs: you can pick out a specific style according to your marketing goals, the target audience you aim for and the type of product/service you offer. It’s easy to find the perfect fit to enhance your presence in social media channels!
These animated videos are highly engaging and persuasive. By making use of attractive visuals and animations, a compelling voice-over, the storytelling technique, a dose of humor, or any other resource, you can get amazing results to increase engagement rates and, ultimately, video views!
Remember that people have very short attention spans. And, in the social media world, they have even less time. Explainer marketing videos give you the chance to quickly grab your viewer’s attention in such a fast-paced environment.
Video content is a useful resource to generate different emotions in your target audience. Generating emotions means gaining a special place in your audience’s hearts and minds. Moreover, emotions lead people to take action. And guess what? Animated explainer videos are meant to set up a variety of strong emotions in your viewers, according to your needs (fun, joy, nostalgia, excitement, etc.)
Explainer videos are fully customizable and this can help you enhance your brand identity on social media. If you apply the colors of your brand pallette to the backgrounds and scenarios of your video, the viewers will know that your company is the one behind that unique selling proposition. Check out how we’ve made this happen in this video:
Videos are the most shareable type of marketing content. People love sharing videos with their peers! So this is your great chance of spreading your voice to gain more fans. Video content fits perfectly with the “social logic”!
People love accessing social networks from their mobile devices. And the good news is that explainer videos are best friends with the “mobile mindset”. Make sure you follow these basic guidelines to make your animated video mobile friendly.
Videos are easily traceable. This gives you the chance to make the necessary improvements to meet the needs of your audience. Not only do the social media platforms themselves have their own analytics system, but also the video hosting platforms in which you embed your videos provide you with advanced insights.
All great advantages of animated marketing videos to strengthen your social media presence! But hey…do you already know which platforms are a good fit for your specific case? Learn which social network is the best to promote your videos!
So you have your animated explainer video ready and you’re asking yourself where you should upload it. You’re on the right track :). In this sense, you may find many video hosting platforms out there. But the thing is that Vimeo and YouTube stand out as two of the best alternatives. Now the big deal is: which one is the best fit for your specific case? In this blog post we’re going to share with you an overview of the best advantages, benefits and services of each of these two platforms. Let’s start!
This platform stands out for its “artistic” idiosyncrasy. It is generally used by specific niches related to movies, art, design, and more. Just like YouTube, it’s also one of the most popular video hosting platforms on the market.
Now let’s give a quick review on the most important comparative factors.
Vimeo gives your videos an elegant and sophisticated touch. You can customize the look and feel of the player to meet your brand guidelines.
Vimeo has over 200 million users, and primarily they are all video professionals. So it’s a very good alternative if you target filmmakers, designers, and artists in general.
Vimeo ranks lower than YouTube. Optimizing your videos for search engines is always important but, from a general point of view, if you post the same video on Vimeo and on YouTube, it’s more likely that your YouTube video will reach your target audience through search results. In terms of traffic, Vimeo drives viewers to its site and not to yours.
Vimeo’s appearance is clean and free of ads. This can be a remarkable point for many users. Despite this, there are also a few in-video pop-up ads.
Vimeo allows uploads in 4K. But its player does not automatically adjust to the type of connection of the user. This can cause some people to think that their explainer video is not working.
Vimeo offers stats about views, comments, shares, plays, etc. but to get advanced analytics, you will have to be a Vimeo Plus user, at minimum.
Vimeo has different pricing plans according to your needs (Basic, Plus, Pro, and Business). Learn more about Vimeo pricing!
YouTube is the #2 largest search engine and #3 largest social media site on Earth. It ranks very well on Google, especially with those keywords that contain terms like “video”, and it’s also top of mind regarding social sharing; this means it’s the first option people generally pick out when thinking about sharing videos.
Tip: psst! in this free eBook we have compiled some golden tips to get to the first positions in YouTube!
YouTube does not allow you to customize the player according to your brand guidelines. The player, the videos, and the whole page just have a standard look and feel set by the platform.
YouTube has over a billion users from all types of niches: it’s a great display window if you want to get a wide reach. Also, it’s a useful platform to build brand awareness among customers and prospects.
YouTube is owned by Google. So you can imagine that videos that are hosted on this platform get a very good ranking position in Google’s search engine. And this is not by coincidence. Just like Vimeo, YouTube also drives traffic to its own platform and not to your website.
In YouTube, ads are extensive and can be seen as quite intrusive and annoying by some users.
Just like Vimeo, YouTube also allows uploads in 4K. The difference is that it adapts the viewer experience to the speed connection. In other words, if the viewer has a slow connection, the video plays but in a lower quality.
YouTube’s analytics tool is quite robust. You can access data on views, social activity, plays, geographical info, traffic source, devices, audience retention, and more.
YouTube is completely free. But remember that you need a Google account to use it!
Who wins? The type of video hosting platform you pick out will depend on several factors, such as the type of business you have, the audience you target and, overall, which features are most important to you. Both platforms offer great tools and services to any company that is trying to gain more reach in the digital video world.
Finally, we invite you to check out these 10 video stats that will help your marketing plan.
See you in our next blog post!