A Smart Video Strategy focuses on attracting, educating and guiding your prospects using relevant video content that really helps them to reach an informed purchasing decision.
Relevant Video Content for every step of the buyer’s journey…. That’s Smart!

ATTRACT MORE VISITORS

Drive organic traffic to your site and reduce marketing costs with evergreen video content.

LEAD GENERATION

Convert your visitors into leads by explaining how you can help them with an engaging explainer video.

EDUCATE YOUR PROSPECTS

Guide your leads through your sales funnel by using a series of educational videos.
Speeding the prospects buying cycle.

CLOSE MORE DEALS

Close more deals by showing what you clients love about your brand, products and services.

Video Sales Funnel

Building a Video Sales Funnel means creating relevant & evergreen video content for each stage of the Buyer’s Journey (Awareness, Consideration and Decision).

Each video has different objectives and will seek to guide the prospect into the next stage of the buying cycle until they reach the purchasing decision, all while building trust and loyalty towards your brand.

Top of the Funnel: Attract

At the Top of the funnel (TOFU) the video content is directed towards the Awareness Stage, looking to attract more visitors to your website through educational content.

Benefits: Brand awareness, increase web traffic, reduce marketing costs, engage prospects and guide users into your sales funnel.

Middle of the Funnel: Convert

At the Middle of the funnel (MIFU) the content created is focused onthe Consideration Stage, looking to convert those visitors into leads and educate them about your product.

Benefits: Increase conversions, lead nurturing, improve the user experience, enhance your site SEO and drive users forward down your sales funnel.

Bottom of the Funnel: Close deals

The video content at the Bottom of the Funnel (BOFU) is directed towards the Decision Stage, looking to build trust in order to convert those leads into loyal customers.

Benefits: Build brand trust, speed up the buying cycle, increase sales rates and generate loyal customers.

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