Top of the Funnel: Attract
At the Top of the funnel (TOFU) the video content is directed towards the Awareness Stage, looking to attract more visitors to your website through educational content.
Benefits: Brand awareness, increase web traffic, reduce marketing costs, engage prospects and guide users into your sales funnel.
Middle of the Funnel: Convert
At the Middle of the funnel (MIFU) the content created is focused onthe Consideration Stage, looking to convert those visitors into leads and educate them about your product.
Benefits: Increase conversions, lead nurturing, improve the user experience, enhance your site SEO and drive users forward down your sales funnel.
Bottom of the Funnel: Close deals
The video content at the Bottom of the Funnel (BOFU) is directed towards the Decision Stage, looking to build trust in order to convert those leads into loyal customers.
Benefits: Build brand trust, speed up the buying cycle, increase sales rates and generate loyal customers.