7 Myths About Working With an Explainer Video Company Abroad

Your online hunt for the perfect explainer video company was looking promising. You learned about the benefits of working with a company abroad. You read about the work process of modern agencies that serve brands around the world. You were already excited about how your company video was going to look (and cost). But you came across certain warnings that set off your alarms.

explainer-video-brand-trust

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It was bound to happen. Negative experiences, lack of knowledge about work methods, or simple animosity against companies that aren’t from the US all come together to warn you to stay off that path. That’s how many myths about working with foreign companies were born. The thing is: once you take the time to look deeper, you will find that many of them are just that – myths with no relation to reality.

At Yum Yum Videos we’ve been working with remote clients for quite a while and we’ve heard it all. That’s why we want to save you from the confusion. Here’s a list of the most common myths people believe when considering video development companies from abroad.

#1. It’s impossible to keep a good communication line with someone working abroad

One of the biggest concerns when we meet with clients for the first time is communication. You already know that any successful project relies on a great communication strategy between all the members involved. Corporate animated videos aren’t an exception. So, how can you expect to work well with someone that’s in another country?

I can see that fear being valid a decade ago, when the Internet wasn’t as evolved as it is now. Today, however, there are numerous tools that can keep the communication flowing smoothly. Collaboration platforms, video calling software, broadband connections – they all team up to bring a new way of working remotely, making it easier for people from all over the world to create something awesome together.

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The remote gap has been bridged so effectively that even if you hire a company from your own city, you might end up having a meeting to discuss details through Skype or Facetime. It’s how the world works now! In light of that, it really doesn’t matter if you work with a team in Los Angeles, Berlin or Buenos Aires. There’s one thing you should keep in mind though, which brings us to the following myth.

#2. Different time zones will surely end up with scheduling issues

How are you supposed to arrange meetings at convenient times for you and your staff if the video company lives in a whole different time zone? You can imagine that when you’re just getting to work, some of the video professionals are already leaving or worse – sleeping! Time zones that are radically different can lead to delays in important communication or in meeting cancellations or postponements. You can’t afford that!

While this might hold some truth for considerable time zone differences (such as New York and Sydney), it isn’t applicable at all when working with companies from countries with slightly different ones. Perhaps not even Europe is right for you but there are plenty of companies south of the border in countries like Argentina (which, incidentally, has a very similar time zone to the ones used in the USA).

So, this myth can’t be applied to all video companies from abroad, really. It’s just a lazy way to dismiss some serious candidates for helping you create memorable whiteboard videos, commercials, testimonials and animated videos. Time zones should be considered, sure, but if you pick your alternatives carefully, it’s just a small and rather easily solvable issue.
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#3. Video companies from abroad can’t compete with the quality of US agencies

Some people like to think that no one can beat the United States professionals when it comes to creating high quality videos. The combination of a well-developed industry, highly skilled professionals and years of experience surely gives the American industry a certain edge and an undeniable quality. But the video companies from abroad have evolved so much that they are now neck to neck with their US counterparts.

This is especially true in the explainer video industry. Many companies have made their way to the top by providing extraordinary services at a very affordable price. That way, they made themselves a name and can compete with anyone from the States. You don’t have to believe me if you don’t want to. Hubspot has made a selection of the best explainer videos out there and picked one made by Yum Yum Videos to top that list.

As you can see, the high quality is undeniable. In fact, I’d bet that if I didn’t tell you that the animated explainer video above was made by a non-American company, you wouldn’t even have noticed. That’s possible because of the evolution made by the industry abroad and the possibility to work remotely with members from all over the world that bring that extra something needed to stand out.

#4. The language barrier will bring trouble at one point or another

I’ve said above that, given the time zone differences, the best thing you can do is look for companies that are located in one similar to the one you’re in. But what happens if the only countries eligible according to that condition are ones that don’t have English as an official language? Some people might be tempted to point out that, no matter their English level, this will bring out some problems at some point during development.

They can say that there will be miscommunications, that video voice overs won’t sound natural or that the script won’t be appealing to your audience, simply because it was thought of and developed in a different language. Working with a professional video company, however, will save you from all those concerns.

If you work with a team of video experts like Yum Yum Videos, then you’ll work with professionals that have an advanced level of English, so there will be no problems with communications. That’s because companies from abroad have a global audience in mind when marketing their services. And since everyone is speaking English on the Web, then company members MUST speak it too (and fluently, I might add).

That’s not all. To avoid an unnatural English feel in the final videos, video companies work with talent from the US itself. That way, the phases where English needs to be perfect are developed by native voice over talents that make it all sound perfect for their target audiences. Only the most technical aspects (such as animating the characters or editing the video) are done by foreign collaborators.

Watch this cool example:

#5. Foreign companies don’t know your target audience

If you are in the US, you might feel tempted to hire an American video company, simply because they understand your audience. What does a foreigner know about the US, your company and how it relates to the public?

That’s a very important point, one that corporate video companies have addressed a while ago. What solution did we find? The help of the local talent I’ve mentioned above. It’s more than just a language thing – people native from your country know the details of everyday life and language and can imprint it into the final work.

Particularly, we have that consideration embedded right into our production process. You won’t just meet with our production team to explain your needs to us. You’ll also meet with the script writer in charge of delivering your message through the explainer video. That way, you’ll be sure the video developers understand you and know what you want to say to your audience. Want more details about how we work? Watch the following video.
target audience

#6. Video companies from abroad don’t have enough experience

You may think that, even if all of the above is right, US-based companies are simply more experienced. You could be thinking that companies from the rest of the world have been playing catch up with American companies. Thus, the experience you can get from the former can’t be compared with what the latter can provide. Well, that’s simply not true.

There are thousands of companies around the world that have been working in the video industry for years. Companies that have focused on different styles and that have brought a fresh focus to the table. Agencies that have worked with brands from all over the globe and that have developed a strong and unique way of understanding what an explainer video can actually be like.

Hey, don’t take my word for it. Do some research, check out their portfolios, watch their testimonials. You’ll see that foreign companies are serious contenders to American video companies with strong backgrounds and experiences that include giants across all industries. This is a myth that’s easy to debunk – just take a look at some of explainer videos made by these companies and you’ll see that experience becomes evident in each one of them.

In the meanwhile you can check one of our testimonials:

#7. You won’t save that much by hiring a video company from abroad

An explainer video seems like a fairly ‘simple’ project to tackle. A 90-second video that explains the value of your brand can’t be that hard to create, right? Many people believe so, and that’s why they think that there isn’t much money you could save while creating one. Unfortunately for them, this whole approach is wrong.

The greatest explainer videos need a lot of work and attention to detail, something only the best video companies can give you. Writing the script, animating the whole thing, recording the voiceover – it’s all part of a complex process that takes time and effort to get right. And time, as you already know, costs money. That’s why premium US-based companies are charging between $15,000 and $20,000 for a high quality 90-sec video.

Want to know how much Yum Yum Videos is charging for the same type of content? Between $6,000 and $8,000 – that’s less than half! Considering that you can save that much without losing quality in the final product, I’d say you have to entertain the idea (to say the least) of hiring a company like ours.

Now that you know all of this, there are two possible roads for you to take: you keep believing all this nonsense and discard companies from abroad just because, or you understand that those companies can be the perfect fit for you. Your corporate video is waiting for you to make a decision. Which one will you choose?

Need help with this decision? Perhaps our free ebook ‘How to Choose the Right Explainer Video Company for your Business’ can lend you a hand.

 

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preparing customer testimonial

The Art of Building Brand Trust: Customer Testimonials

We want you! To build brand trust (with customer testimonial videos), that is. That’s why at Yum Yum Videos we frequently share new blog posts about how videos can help your brand become reliable and truthful to your target audience.

customer-testimonial-video

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Customer testimonials are a great way to help your brand build trust. The reasons are simple! People trust other customer’s opinions because:

  • They are uninterested: They have no sales intention because they are unrelated to the brand.
  • They come from a point of view that is relatable to theirs: Other customers usually went through the same buyer’s journey as your leads , so hearing what they have to say after the deal was closed is definitely helpful!

Take a look at Google Maps’ Business View testimonial video to see what we mean:

Because they are directed to potential customers that are already aware of their problem, have been looking for a solution and are informed about different options, customer testimonials help best during the decision stage of the buyer’s journey.

Yummy reminder: At this point, people will want assurance on the notion that you are the best solution available to their problem, so your efforts must be directed towards that goal.

That’s why happy clients deliver lots of trust! See the confidence Phelps shows about having worked with us in this testimonial video.

How to Make a Killer Customer Testimonial Video

There are some tips you can take into account to ensure the best possible result throughout each stage of your testimonial video.

Planning

Be ready for the big moment! Before you record your video:

  • Write a questionnaire: include exactly what you want to know about your customer’s experience with your brand. You can start asking open questions and then guide your interviewee to narrower ones.
  • Send it to your client: make sure they get it and have an appropriate amount time to read it beforehand. It will calm their anxiety and make it easier the day you record your video.
  • Get the right equipment: lights and cameras are important! Be sure to choose a quiet and nice space to record your video and plan your lighting accordingly.

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The Recording Session

  • Hire a professional: A recording session can be exhausting and not deliver the right results if someone who doesn’t know much about handling a camera takes charge. It is best that a pro cameraman handles the pro equipment!
  • Watch the noise: Make sure you don’t have much ambient noise when recording your video. In order for your testimonial to be professional, it must look and sound tidy and be easy to understand.

Editing Your Testimonial Video

  • Edit subtly: Some videos can profit a lot from rigorous edition, but not customer testimonial videos. If you cut it too much, it might look like it was set-up or you want to cut specific parts out of convenience. Keep it casual!
  • Add some blitz: You can add questions as text intertitles or use lower thirds to mention the name of your customers. These details will make your video look pro and will add variety to your visuals.
  • Keep it branded: Your brand can be present throughout the testimonial video in subtle ways, such as using the correct type for texts, applying the colors in your brand palette and adding your logo at the end.

See what a pro customer testimonial video looks like when it’s done!

Now that you have your video, you can add it to your decision stage marketing to boost your sales. If you do so, tell us what you think about your experience! At Yum Yum Videos we are certain a quality customer testimonial video can be the difference between tying the knot between you and your customers or keeping them hesitant.

If you want to know how we can help you take your marketing to the next level, why not give us a call? Just a friendly, yummy chat to see how videos can help your business. ☺

 

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types explainer videos

When Is It A Good Idea To Use A Motion Graphics Explainer Video?

Do you need to pass out complex ideas or abstract concepts, and you’re not sure about what explainer video style you should pick out? Today you’re going home with the answer in your pocket: an amazing style that is just stunning from a visual point of view, and highly effective from a marketing point of view 🙂 We’re talking about motion graphics! Learn why this explainer video style is one of the best techniques to synthesize an idea and how engaging it can be to help you maximize your marketing efforts. Enjoy the reading!

motion graphics explainer videos

explainer video step by step

The Basics

So far, you’re probably aware of the amazing power video content has for your marketing strategy. Animated marketing videos, in particular, are a very interesting resource to pass out your business idea in a fast, simple, and engaging way. And, among the different explainer video styles, motion graphics stand out as one of the most popular style. Check out this video so you can have a better understanding of the different animated explainer video styles and their traits:

Historically, graphic design has always been used to explain things visually and to solve communication problems, like explaining a complex idea in a very simple way. Of course, we’re still using graphic design in today’s world but we also have the chance to enhance it with the most modern techniques, like video animation. And guess what? That’s when motion graphics come in handy!

Basically, this style is about graphic design in motion. And, true to its essence, they are perfect to explain complex ideas in a very simple and straightforward way. Just watch this example to get in the mood:

Motion Graphics: Key Features

So far, you know that motion graphics is a great video style to deliver complex or abstract concepts. But besides that, what makes this style so different from others? Let’s dive into their main features and characteristics, so you get the big picture.

  • It’s one of the most sophisticated and elegant explainer video styles.
  • It’s also a little bit more formal than other techniques.
  • It combines colorful graphics in an educational but also very attractive way.
  • It has an amazing synthesis power, so it’s great for passing out numbers, statistics, categories and specific facts (all of these could be harder to transmit if you use other styles).
  • It has the ability to turn boring information and data into the most appealing and engaging content.

One Of The Best Explainer Video Styles

Besides its amazing features, we want to summarize 3 key benefits that make motion graphics stand out from the rest of the styles.

#1. Great visual power

As you may know, marketers are using more and more visuals to communicate their messages and synthesize their ideas. Keep in mind that we are all visual learners: drawings, diagrams, designs, charts and any other kind of resource helps us understand any kind of concept assimilate them pretty quickly and remember them in the future (visual content is highly engaging, appealing and also memorable). So imagine how powerful video content mixed with graphics and designs in motion can be! Motion graphics gets the most out of visual learning and helps you get to your audience with compelling and enticing content.

#2. Designs that come alive

Remember that motion graphics content is not only about designs, we have to go one step further…it’s about animation too! Motion graphics explainer videos get the most out of animation techniques to make designs really come to life. One of the best advantages of these videos is that they give you the possibility to pass out any complex business idea by making use of graphic elements in motion. This means you will make your audience understand what your product is about in a just a matter of seconds!

#3. Merge with other explainer video styles

Motion graphics can lack that human or emotional approach that other video styles can have. But that’s not a problem at all! Motion graphics can be easily merged with other animation techniques to get the most out the two approaches. Hence, if your company needs a more warm approach, maybe you want to include some cute and nice animated characters that make your target audience feel connected with to enhance engagement, or maybe you want to “tell a story” besides passing out some of those specific figures and stats. You have different possibilities to merge motion graphics with other explainer video styles, but we’ll talk about that later 😉

When You Should Use A Motion Graphics Video

Now you have a lot of information on hand. Despite this, maybe you still have some doubts on whether this is the right animated marketing video style for your company. Take a few minutes to review these bullets and analyze if it would be a good fit for you.

  • Does your company have a “serious” or “professional” image?

If you sell a product / service that has a more “professional” profile and you want to reinforce that image through video marketing, then consider making a motion graphics video.

  • Do you want to provide your video with a more elegant and sophisticated style?

Then develop a motion graphics video: this is one of the most “formal” explainer video styles and it doesn’t lose its visual appeal. It will definitely bring some particular seriousness that other marketing videos may lack.

  • Do you need to convey abstract or complex concepts or ideas, and do so in a fancier and more appealing way?

If you need to pass out numbers, facts, statistics, or any other data that could be harder to digest without making use of animated designs and graphics, go with a motion graphics video.

  • Do you need to synthesize concepts in an educational and attractive way?

If an image is worth a thousand words, imagine the huge power pictures in motion may have! Motion graphics videos have a terrific synthesis power and give you the chance to combine colorful graphics in an educational and charming way to convey any kind of concept.

  • Do you have a B2B company, or even a B2C company that is more related to “hard data”? (such as a financial company, IT solutions, or a computer software company)

If that’s your case, both B2C or B2B companies, go with motion graphics. It will definitely help you deliver your message in a very straightforward and understandable way, without losing engagement.

Combining Motion Graphics With Other Explainer Video Styles

Your marketing video doesn’t need to be “100% motion graphics”. Remember we said that one of the best benefits of this style is its great versatility: it can be easily merged with other animation techniques to get the most out of the two worlds. Let me give you some examples:

Motion graphics combined with Live Action

Live action may have some limitations, but if you mix it with some design in motion, your imagination is the limit! By mixing motion graphics and live action you can transmit ideas or concepts that could be impossible to pass out using Live Action solely. This is a good example we developed for Stocks In Value:

Motion graphics combined with character animation

Motion graphics has an amazing synthesis power but they also may lack that special human touch many companies also need. Adding some cute and funny characters may be a great move to make your video even more attractive and engaging. Check out this cool example:

Motion graphics combined with whiteboard video

In every high quality whiteboard video there will be a Motion Graphics specialist behind it to make all the camera movements, graphics, hand animations and the rest of the elements look just great. Remember that most whiteboard video productions are made digitally. So, even if you don’t notice it, any high quality whiteboard video will have motion graphics applied to it. Check out how motion graphics have been applied to this whiteboard animation:

At Yum Yum we have developed many different explainer videos for every kind of company. So if you now feel ready to develop your own marketing video, get in touch with us and we´ll help you decide what the best style of video for your business is.

Summary

Today you have learned what this specific technique is all about and how you can use it to attract your audience with a simple but engaging message. Also, we’ve seen the amazing features and benefits this style offers and how (both B2C and B2B companies) can leverage its huge synthesis power to transmit any kind of concept in just a few seconds. We’ve also shared some strong arguments on why this is one of the best explainer video styles out there in the market and have shown you how you can merge it with other styles to maximize its effectiveness. Now you’re fully ready to develop your next motion graphics video that can complement your content strategy!

Drop us a line!

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ideal explainer video lenght

What Is The Ideal Explainer Video Length?

So, here’s the situation: you are about to develop your brand new explainer video. You want to make it engaging and compelling enough so as to quickly grab your audience’s attention (you know you have strong competition out there). But you also need enough time to pass out your key messages. With this in mind, what’s the ideal length your explainer video should have? We have some valuable tips to share with you. Join us!
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Video Length And Engagement for All Kinds of Videos:

Grabbing people’s attention in today’s world is a huge challenge. Just for you to know, the average attention span has decreased to 8.25 on average. This means you have to create highly catchy and attractive content that hooks your audience right from the start, and also keeps their attention all the way through (or, at least, makes them remember something about your content).

From a general point of view, if people’s attention span is shorter than a goldfish’s, you have to be very careful about the duration of your marketing video. Statistics seem to support this. Check out the relationship between video length and engagement, from a study carried out by Wistia. Here are some highlights:

  • Videos up to 2 minutes get great engagement. Keeping your video under 2 minutes will keep your audience hooked and entertained.
  • There is a significant drop of engagement between 2 and 3 minutes.
  • From 6 to 12 minutes, you have another sweet spot to take advantage of.
  • From 12 minutes on, every minute loses the attention of people. So stay alert…

wistia study

Is There A “Perfect” Length for Your Marketing Video?

Now that you have gone over Wistia’s key findings, please don’t think that every marketing video should last 2 minutes to meet “the perfect standards”. It not about cutting down your 8-minute video to 7 minutes, because it won’t make a huge difference in engagement. In the same line, it’s not about trimming your 10-minute video to make it fit with the 2-minute scenario either.

Just like a TED talk video, for instance, will never last less than 15 minutes, a pitching video shouldn’t be longer than 2 minutes. Everything depends on different factors, such as the content, the target audience you’re aiming at, and the overall context. Let’s analyze this in detail:

  1. The type of content

    In video marketing you have lots of possibilities: behind the scenes videos, how-to videos, educational videos, animated marketing videos, testimonials, documentaries, and SO much more. Of course, depending on the content you develop, the length of your video will vary (just because some content warrants longer videos).

  2. The target audience you’re aiming for

    It’s important that you have a clear idea on who you’re trying to reach, and the specific action you want them to take. This will certainly have an impact on the length of your video. It’s not the same to educate viewers and wanting them to take a specific action as simply entertaining them. Be clear on this.

  3. The context

    The devices, the platforms and the overall expectations of your target audience will also play a key role in the length of your video. For instance, according to some stats revealed by Hubspot, videos under five minutes in length seem to be widely chosen on smartphones. Regarding social media, the ideal video length on YouTube seems to be 3 minutes. The expectations of your audience also play a key role: the title (what it is about, how it is written, etc.) , the thumbnail you use, the platform in which you promote it, etc. are all key factors that will lead your audience to think that the video will be short, or long. Meeting their expectations is a must!

Some Standard Video Lengths

The Next Web, for instance, compiled some of the most common video formats and suggests specific lengths for each one. Take a look, so you can see the big picture:

  • For tutorials, the ideal length could be between 45 and 90 seconds. More than 2 minutes will make the viewer feel that the content needs more concentration and time.
  • Creative commercials should be between 15 and 59 seconds. We all know that commercial ads tend to be very short.
  • Crowdfunding videos could have an average of 2.5 minutes. In this type of video, the viewer is willing to learn about a specific “project” and that´s why they require more time.
  • Customer testimonial videos can go between 60 and 119 seconds. Again, the viewer is interested in what the speaker has to say; they have a previous interest about a specific brand/product and is well predisposed to “invest” a little more time.

Watch this cool example of a commercial:

What About Explainer Videos?

As you may know, an explainer video is a short animated video that aims at explaining a business idea in a simple, engaging and compelling way by using attractive visuals and cool animations. Basically, it explains what the company offers, how it can help the customers with their problem and why that product/service is the best option in the market.

Due to its idiosyncrasy, this type of video shouldn’t be long. Keep in mind that the idea is to give a compelling solution to your audience’s pain points. You have to be straightforward but persuasive enough so as to make them take action.

Of course, depending on the type of animated video you choose, the field of your company and the stage of the buyer’s journey for which it´s made, the length could vary. But, based on our experience, we can say that the ideal length for explainer videos is between 60 and 90 seconds. It’s like the perfect length to pass out your key messages, keep your audience entertained, and encourage them to take action, without losing views. Check Picniic’s:

How Can You Avoid Dropped Views In Your Explainer Video?

We have some tips and tricks to share with you so that you can get the most out of these 60/90 seconds!

First, keep in mind these useful resources:

  1. YouTube Cards

    They are a great option to encourage your viewers to take action in the direction you want. As they add interactivity to your videos, they’re perfect to keep your audience’s attention, while you also encourage them to “take the next step”.

  2. Call to Actions

    If used the right way, they are an amazing resource to keep your audience’s attention (you have plenty of alternatives if you get creative). Check out some valuable tips on how to add Call to Actions to your explainer videos.

So, these two are great to avoid dropped views caused by the length of your video.

Youtube Animated Explainer Videos

But, of course, dropped views may have other reasons behind them: a poor script and a bad quality video. Try to follow these guidelines to assure the quality of the script and the entire video:

  • Start your video by delivering, in an appealing, clear and straightforward way, the main problem you intend to solve. This will help you quickly grab your audience’s attention, as they’re looking for the right solution for their needs.
  • Make sure your animated video is 100% custom. This way the viewers will identify with the characters, landscapes and backgrounds and will feel that the video was specially made for them. Believe me: this helps a lot to boost engagement and trust towards your brand.
  • Give your video the best quality, in every aspect of the video production process: this will make it unique, captivating and -ultimately- effective.
  • Give your explainer video the right length. Keep in mind that 160 scripted words in English is equal to around one minute on video. So, for a 90-second video you will need 240 words. You can download our free eBook on “How to write a script for an explainer video” to get some valuable information about this and other aspects of the scriptwriting process.

Finally, one gold tip you can’t miss: hiring a professional video production company that can help you in each of these stages. This is the only way you will get to a high-end marketing video that gives you the ROI you expect.

At Yum Yum we have wide experience in explainer video production and, what’s more, we take care of every single detail to assure the best results for your marketing video. We always develop 100% custom videos to meet your specific needs: we want to develop a video that helps you increase conversions and sales through brand engagement and trust.

This is one of our top explainer videos, so that you can get a better idea:

We also have one of the best quality standards in the market and have worked for companies from different sizes and industries. So, no matter what your case is, drop us a line and we will be glad to help you produce your next explainer video!

Remember: the length of your video will depend on several factors. Regarding animated marketing videos, don’t forget to follow some basic guidelines to assure great engagement and get the most out the timing you have.

Finally we invite you to check our video marketing resources, where you’ll find lots of information on explainer video production, the scriptwriting process, inbound marketing techniques, and more!

 

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selecting-the-right-voice-over-for-your-explainer-video

5 Key Tips for Casting Voice Actors for Your Video Production

You’ve put love, sweat and – maybe even a few tears – into your marketing video production and now you’re ready for the voice over.

While it can feel like a long road to travel from conceptualization to realization, there’s still nothing like finally seeing your vision come to life.

selecting-the-right-voice-over-for-your-explainer-video

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So, as you’re excitedly posting your voice over project through an online platform like Voices.com, or putting out a casting call, there are some considerations to keep in mind so that the hiring process goes smoothly.

#1. Quality Reads Start with Quality Writing

Just because a concept makes sense in your head, it doesn’t mean that it will come out as clearly when someone reads it out loud.

Truly, the quality of your script will set the tone for how well the voice actor’s performance will go.

script for animated explainer video

There are many tips and tricks for writing a great script, and one standout recommendation is to read what you’ve written out loud. When you do, do you stumble? Do some words make you take pause? Are you missing punctuation – or is the ‘flow’ off? It only makes sense that if you’re writing words that will ultimately be spoken aloud, that you test your script with your own voice first.

#2. The Right Voice Actor Will Breathe Life into Your Script

Once you know your script for your video production makes sense and flows when read out loud – the next phase is to put it in front of someone – i.e. a professional voice actor, who can provide you with the ‘read’ of your dreams.

Hiring a professional voice actor is crucial.

When most of us speak, we don’t consciously consider how we sound – we simply say what we mean. And put a script in front of us to read, and we will – well, just read it. But a voice actor? He or she will have an approach to your script that is more than conversational or robotic – professional voice actors help your words come to life. check at this cool example:

Your video production deserves the right inflections and emotions to power the words you’ve so carefully crafted. By hiring a professional, you’re ensuring that your content will reach the audience with an impact that is unmatched.

#3. The Casting Process Now Moves at the Speed of Business

It used to be that casting a voice over project could take months to sort out. Now, no matter who is on your team (from writers and directors to the CEO), you can receive auditions from professionals around the world in a matter of just a few short hours or days.

If you feel compelled to take a walk down memory lane and see how far we’ve come, thanks to technology, you can always compare the past and present methods for sourcing and hiring voice actors.

It’s a comfort knowing that time and distance are no longer barriers (or even a hindrance!) to a knockout vocal performance.
selecting the right person for your explainer video

#4. Professional Voice Actors Can Save You Money

There’s a reason why the saying ‘you get what you pay for,’ has had such longevity. While many people are tempted to ask friends, family or colleagues to ‘voice’ their project as a way to save money, more often than not, this strategy backfires.

This is because many issues of quality are revealed on playback. From clicks and pops to awkward pauses or mispronunciations, the time and money spent going back to the studio to ‘fix’ the track quickly adds up. And at the end of the day, there are some mistakes that even post-production can’t fix.

A professional will give you the right read in the right quality, right off the hop. When you hire someone, you’re making your investment go further and protecting yourself from costly attempts at ‘saving the piece’ down the road.

Truly, there are a myriad of reasons why professional voice actors offer priceless value.

#5. With the Right Casting, the Authenticity of Your Brand Will Shine

Voice actor hiring trends have revealed that modern marketers are opting for conversational voices. Gone are the days of ‘barking’ at your audience with the command of an announcer – today’s audiences are craving an approach that connects with who they are and what they’re all about.

‘Conversational voices’ seem to have risen in popularity in tandem with the rise of social media, which has allowed us to connect with like-minded people in ways that are anything but formal.

When you’re casting for your video production project, listen for voices that sound like they would resonate with your target personas. There’s no right or wrong answer as to which sound is the ‘right sound,’ there is only the sound that makes a personal connection with your audience.

Ask yourself:

  • Does my target audience have an accent?
  • Do they gravitate towards voices that demonstrate diversity?
  • Would a female or male voice command more attention – or respect?
  • What would cut through the clutter of other content that is trying to reach your audience at the same time as you?

If you take the time to ensure that you’ve chosen a voice actor with your audience’s preference as top of mind, you’ll be in the company of other successful businesses – like Disney – who have cast based on authenticity.

In the End, Don’t Push Casting to the Bottom of Your List

Given the importance of a voice actor’s role as the very literal ‘voice of your project,’ it only makes sense that the element of voice over be treated as a high-priority production item.

All too often, producers find themselves in a bind where they are trying to locate top notch talent at irrationally low prices, simply because they haven’t properly allocated budget for production. But just because the recording tends to occur near the end of the project it doesn’t mean that it should only get whatever is left of the budget.

By ensuring that you set a healthy amount of funds aside, you’ll be sure to protect one of the best investments that you can make in your marketing video production: a voice that delivers your message, on spec, on time, and as intended.

About Voices.com

Voices.com is the largest online voice-over marketplace in the world. Over 200,000 talent from around the globe, speaking over 100 languages and dialects, are connected daily to the job opportunities posted by 200,000 clients. These clients include such brands as Microsoft, Hulu, GoDaddy, Bell, Lumosity, and National Geographic.

 

how to write a explainer video script


the perfect video production company

Are you Scared of Hiring an Explainer Video Company That Works Abroad?

You did it. After following all the advice you could get your hands on to find the perfect explainer video company, you found the one that impressed you the most. They have the experience, the professional team, the perfect portfolio. But as you are getting ready to hire them you discover something that bugs you – the company isn’t from the US!

the perfect video production company

video the greatest marketing tool

You burst into panic mode. How can you work with a company that works abroad? There could be trouble understanding each other. There might be time differences that could wreak havoc on how you like to work. Heck, there may even be cultural differences that might seep into the work. Can you afford all that?

I can see this scenario playing in your head. However, you shouldn’t worry. Although all of those concerns are genuine and seem very likely, they don’t have to be real for you. You just have to pick the right explainer video company and you’ll see that it won’t matter if they are based outside the US. Here’s why.

Remote companies work exactly the same as in-house teams

People accustomed to in-house teams find some reassurance in the proximity of the professionals they work with. They can see what they are doing, they can meet at convenient times, and can even consult with them whenever they feel like it. I won’t argue that all of these factors come in handy when it comes to creating a company video. How can a remote team beat that?

the-perfect-explainer-video-company

A professional video company can work remotely with you and make you feel like you’re involved in every step of the way (download our step-by-step Explainer Video Production Process to see how that’s possible!). Do you want to meet to discuss the details of your project? Just fire up your webcam and talk away! Forgot to clarify an important aspect of your brand? Send a short email to the team and you are all set. Have a doubt you need to cover ASAP? That’s why chat tools were invented.

If you stop to think about it for a second, you’ll see that even US-based companies use all of the above. Unless you hire a company that works in the same building as you, then chances are you’ll meet online for every step of your project. That’s the modern standard! So, that’s not much of a difference between a company from New York and one from Buenos Aires.

Now, of course there’s the time difference issue. It’s obvious that you can’t work with an Australian or an Asian company, as they’ll be working while you sleep and vice versa. But you can surely find some of the best explainer video companies in the world in a time zone that you can work with. Take Latin America as the perfect example. Its countries have the same time zone (or very close ones) to the ones in the United States. Working with professionals from there won’t hurt your schedule and you might even get some extra perks by doing that.

Basically, a remote team doesn’t mean you’ll have to sacrifice much of your working routine. Thanks to the many, many Internet tools we can use to communicate, share and collaborate online, a company working abroad can assist you with everything you need as if it was established across the street.

Companies from abroad use the same professionals

Ok, timing and communication may not suffer that much (or at all) when working with a video explainer company but surely the quality isn’t the same, right? Wrong. If you do your homework and find a reputable and experienced video company, then the results will be the same as you’d get if you worked with a US-based company. How’s that possible? Thanks to the talent used to create the video.

The best explainer video companies in the United States and around the world work with a team of experts in all of the project’s stages. So, while the scripting and the narrating phases are done by American professionals, the production stage is outsourced – even to other countries! The main reason for doing that is to reduce costs but also because there are countless professionals that provide excellent results on time.

Working with script writers and narrators from the States guarantees that the tone, the pronunciation and the language used in the company’s video are perfect for the target audience. In the meantime, the more technical aspects of the production can be done at a reduced cost in any country (thanks, again, to the wonders of online collaboration).

Hey, don’t believe me about the quality work the companies from outside the US can give you? Then take us for example. We’ve worked with dozens of companies from the United States and surpassed all of their expectations. Check out one of our videos below to see what a non-American video company can give you.

Video companies from abroad use your language too

The communication tools are there, the timing is not a problem and the talent is exactly what you need for your brand. But you might be still worried about misunderstandings, especially because some of the foreign companies don’t use English as their official language (nice to see you’re so detailed in your company assessments). Again, this won’t be a problem if you work with the right people.

The whole video production industry has been evolving for the last couple of years. Most premium companies understand that the current context calls for excellence in all aspects. The competition isn’t just limited to the companies in the same city – now anyone can have customers from all over the world!

professionals-voice-overs

So, to grow, video companies have to keep that global audience in mind. And given that English has become the official language of the whole Internet, the best companies started hiring and training employees with a high English proficiency.

You can quickly check that out with the explainer video company you’ve just found. Ask for an introductory meeting with the excuse to discuss the project. There, you’ll have the possibility to check their English level, their communication skills and their professionalism. It’s important to remember what you need from the production team – to get your point across, to be understood. If the team on the other side can do that for you, then you should feel relieved.

By combining a production team with advanced English skills and native speakers working on the script and the voiceover, you can rest assured that your video will be everything you want it to be.

A company from abroad can be more affordable

If I told you that you could get what the best US-based video companies are putting out for half the price, you’d tell me that I’m nuts. Well, perhaps, but not about this. As you’ve seen above, the best companies in the United States aren’t that much different than the best companies abroad, at least in technical terms. But there are price differences that make non-US companies a very competitive alternative for anyone out there looking for quality work.

The best ROI

When talking about high-quality, fully customized videos, the main US companies are charging between $15,000 and $25,000 for a 90-second animated video. Sounds like a lot? It probably is, given that a company like Argentina-based Yum Yum Videos is charging between $6,000 and $8,000 for the same thing.

Keep in mind that being that affordable doesn’t mean the final quality suffers. It’s just how the global video development industry works. Companies in other countries can have amazing prices thanks to favorable exchange rates that keep everyone happy – the professionals, the company, you and your wallet!

Wouldn’t you give a chance to a company that can cut your video budget in half? I thought so! But just before doing this, check out what that reduced budget can give you and see for yourself that quality is never sacrificed. The video below was featured in Hubspot as one of the best examples of explainer videos – and it was done by us!

Feeling calmer now? Go check out that company you’ve found earlier and see if all of these factors apply to them! If what they offer looks great and you feel like it can work for you, then don’t let the fact that they are based outside the US discourage you. As you saw, there’s nothing to worry about when you work with true professionals – and there’s even something amazing to gain!

Still aren’t convinced? Then let us be your matchmaker! We can pair you up with some of the best professionals in the video industry and provide you with a video that will bring customers right to your front door. And we’ll do all of that at a very competitive price! Stop being scared – nothing good has ever come out of feeling that way. Video companies from abroad can be the ones that you were looking for all along!

Want to see how this can work? Contact us and let’s talk!

 

how to choose the right explainer video company


the buyer's journey

Types of Video Content for the Buyer's Journey

When planning video content for your marketing strategy, you must do it in a smart way.

This means knowing exactly which types of video content will work for your brand and your customers, and when you should use them to get the best results.

There are lots of different types of video content, and it may be tricky to understand which ones are effective for your brand, and which ones aren’t The trick here is to identify your audience and understand them, and what they really need.

You can do this by tracing a clear path of your buyer’s journey, and identifying exactly which types of video content work the best for each stage of it.

how to use video for inbound marketing

Keep in mind that, to succeed, your video content must be interesting, engaging and of great quality. But also it has to be delivered at the right moment.

Let me show you how! First, let’s talk about the buyer’s journey.

What’s the Buyer’s Journey?

The Buyer’s Journey is the active process your customers go through in order to buy a product or service: from the moment they realize they have a problem, to the final purchase.

It starts when your prospects realize that they are in need, somehow (they have a problem, or a question), and they start researching for answers.

As marketers, our job is to approach the buyer’s journey by focusing on solving our buyer’s problems. By creating great quality video content focused on that…

  • You’ll help viewers recognize their problems
  • Educate them with different solutions and provide expertise
  • And nurture them down the path of buying your product or service

But… why Video?

Because video content is the future (and the present!) of online marketing.

Recent statistics show that 90% of viewers say that videos are helpful in the decision process, and also one minute of video is the equivalent of 1.8 million words!

Yes, you read that right. Video is the golden tool of digital marketing right now, as is one of the most engaging and powerful types of content out there.

So, it’s time to join the club. Having good video content is important, because video is here to stay. But what’s also important is to know which types of video to use and when to use them, and here is when the three stages of the buyer’s journey come into play.

Three Stages of the Journey

Even though possible buyers may follow a slightly different route, they all encounter the same three stages of the buyer’s journey– awareness, consideration and decision. Your job, as a marketer, is to give your prospects the “fuel” they need to move through these three stages successfully, moving them towards the purchase.

The way to do this is through great quality video content.

Awareness

The first stage of the buyer’s journey is the awareness stage. During this stage, your prospects are starting to understand that they have a problem that needs to be solved.

They’ve come to you looking for answers, they’re trying to solve a problem or meet a need. Right now, there’s no guarantee that they’ll end up buying from you. But if your prospects find your video content useful and interesting, they will be looking to advance with your sales funnel.

Your job is to provide this useful video content and keep them engaged, to help them go through to the next stage.

There are some types of video that will work better than others.

  • Commercial Ads

If your goal is to engage your future customers, then a commercial ad is your way to go. These are videos that share your brand spirit and values with your leads. They use an engaging story and they’re great to create a good first impression.

Let me show you an example.

  • Educational Videos

People love to learn new things, especially now that they’re at the beginning of their buyer’s journey and they’re looking for information that will solve their problems.

Educational videos are helpful and easily shareable, and it’s so easy to make them fun, too. For example, you could make an animated video, like this one:

Consideration

In the second stage of the buyer’s journey, the consideration stage, your prospects are now aware of their problems. During the awareness stage you’ve used video to make them realize that they’re in need of a solution; now, in the consideration stage, your job is to show them why your products are the best solution.

This stage is, mainly, a point of extended engagement. Right now, it’s the moment to nurture your leads and build trust.

  • Explainer Videos

What is an explainer video? It’s a video that introduces your prospects to your brand and your product and lets them know why they need you, in just a few seconds.

They don’t just explain ideas– they make them interesting and easy to understand. Animated explainer videos are great to simplify a complex concept, because they’ll bring focus to what’s important and make it light and fun to watch.

There are various types of explainer videos, like:

  1. Whiteboard Animation Videos

A whiteboard animated video tells a story using drawings on a whiteboard. It has three basic elements: the white background, a continuous black drawing and a hand.

A great-quality whiteboard video can be really entertaining. Let me show you an example!

  1. Motion Graphics Videos

Motion Graphics are a great synthesis tool to explain any complex product or service. It’s a more sophisticated and elegant style of explainer video, but at the same time, it uses colorful graphics in an educational way.

  1. Cartoon Marketing Videos

With the use of humor and good quality animation, cartoon marketing videos are great for explaining your business idea to your customers.

They’re not only very engaging, but they also make your audience identify with your animated characters very quickly.

  1. Product Videos

Product videos are a great way to tell your prospects how great your products are and show them in action. It can be a live action video, but also a nice animation can be really interesting; or, if your product is a digital one, you can use a screencast video. Watch this example:

  1. How-to Videos

How-To videos are great to answer your customer’s questions, in a fun, entertaining way. Use them as a chance to educate your audience, and be a helpful resource for them.

Let me show you an example!

Decision

Oh, the moment of truth! The decision stage is the moment in which your prospects will be, finally, making the actual purchase decision. They’re ready to buy, but this brings up one big question: will they buy from your brand?

In most cases, what your prospects are lacking at this stage is just a final push in the right direction (your product’s direction!). You can do this by delivering the right kind of video content.

  • About your Brand

About Us videos give you the chance to build trust with your prospects, showing them who you are, who your brand really is and what it stands for.

  • Testimonials and Case Studies

Testimonial videos and case studies help your prospects connect with your brand’s advocates, increasing their confidence about the product that you’re offering them.

Sometimes, prospects need some form of validation from others before making the decision to buy a product, and with testimonials, you’re giving them exactly that.

Remember, these videos have to be authentic: use real customers, with real and valuable stories to share. If you want some examples, visit our Testimonials page!

After the Buyer’s Journey: Delight Stage

Let’s call the Delight stage a “non-official” part of the journey, but still an important one. What happens after you land a sale?

Well, if your customers had a positive experience with their purchase, they might not need so much convincing for coming back; but you still need to provide enough value so they want to return.

Video updates for your customers are an interesting tool to achieve this. If your buyers are engaged, they’re probably following your brand’s social media accounts, so use this in your favor. Whenever you have a new product or service, announce it with video!

Related article: How to Build Brand Loyalty Using Video Content

Let’s recap

All this means that you can’t be thinking about video content like a “one-size-fits-all” kind of thing.

Video content must be tailored especially for your customer’s needs, and these needs are not the same in every stage of the buyer’s journey.

So, if you really want to be successful with your video content, you must learn which types of video to use in every one of the three stages (awareness, consideration and decision). And after your customer passed all of the stages, you can still use video content to ensure customer retention.

Remember! If you want your videos to work at their best, they need to be of high quality, and also fun and entertaining.

If you’d like to know more about how to boost your marketing campaign using video, take a look at our free infographic, you’ll find it very useful! Also, if you’d like some help creating the best video for your buyer’s journey, let’s chat!

how to rank #1 on youtube