Raising brand awareness, persuading consumers to the point that you turn them into ambassadors, boosting SEO, gaining greater visibility, raising sales, making consumers remember your brand and keep it in their hearts and minds…Tempting, right? And totally feasible! Video content is the best cost-effective tool you can resort to to achieve all these goals, and more. Not clear on what I’m saying? Keep on reading and discover why you must include video content in your marketing strategy to support, and improve, all your efforts.
Many marketers out there are already experiencing the great benefits video content brings to their marketing strategy. Videos are cool, engaging, appealing, entertaining, and even educative. They can perfectly adapt to any marketing goals you may have. And, ultimately, they’re effective. That’s what you need. Read these lines and discover why video content is your key ally to boost all your marketing initiatives.
Video has a huge ability to make information more digestible, interesting and easy to understand (and to remember). That’s why, just as a reference, 59% of executives would rather watch a video than read text while 4 times as many consumers would rather watch a video about a product than read about it. Check this video and judge yourself:
By making use of different resources and, most of all, by customizing your video to your target audience’s main characteristics and needs, you can set up a strong emotional bond with them. Triggering emotions means that you have touched their hearts and spawned a specific reaction. This is definitely positive to gain a special place in their mind.
Video content is a fantastic tool to raise conversions and sales. For instance, it can enhance your email marketing campaigns and bring amazing results. Consider that adding video to your emails generates a 200-300% increase in click-through rates. Isn’t it awesome? Another example: including video on a landing page can raise conversions by 80% and, after watching video content, 64% of users are more likely to buy a product online.
Video is the only way you can gain a presence on YouTube, the second largest search engine in the world. YouTube videos rank very well in Google searches, they empower your SEO efforts and make you gain more visibility. Moreover, they help you get more visits to your website. Check out this stat: those companies that use video enjoy 41% more web traffic from searches than non-users, and video drives a huge 157% increase in organic traffic from search engines.
Tip: for the time you have presence in YouTube, don’t miss these killer tips on How to rank #1.
Video is one of the most shareable forms of marketing content. It has that special magic that make people feel engaged and triggered, to the point that it makes them want to share it with their peers. For this reason, video content fits perfectly with the “social media logic”: social video generates 1200% more shares than text and images combined!
The future is mobile. As a reference, mobile data traffic will increase 10-fold between 2014 and 2019. And guess what? Video is 100% mobile-friendly and helps you ensure a great user experience on such a channel.
76.5% of marketers and SMB owners that have used video marketing said that it had a direct impact on their business. And this is just one more stat. Are you going to be part of the game or will you just fall behind? Competition is tough out there! Many companies are already aware of the great benefits video marketing provides and, if you don’t join the game, you will just lose many points towards them. So roll up your sleeves and start developing your brand new video! 😉
Why not start by choosing a talented team that can help you create a stunning video? Review these 5 benefits that a professional video production company can offer you.
See you later!
by Jesica Mraz
Yes, it’s the power of love that can make a difference between a successful company and a frustrated one. And you know what the catalyst is? Explainer videos, of course!
Video marketing is a helpful tool that can raise brand awareness, engagement and sales and, in the process, can help Marketing and Sales departments understand each other better and work seamlessly.
Much has been said about how videos can work wonders for brands, but what are the actual stats behind these statements?
See for yourself if you can take your eyes away from such a catchy piece of content:
One of the most important advantages of working on explainer videos is that they integrate with the full revenue cycle of any business. What this means is that it’s good for having both Marketing and Sales teams focus on bettering their communications: the full revenue cycle requires both departments to work collaboratively towards the same goals.
Explainer videos yield better results than sales texts and require more creativity. The numbers don’t lie: 59% of executives would rather watch video than read text and four times as many consumers would rather watch a marketing video than read about a product. Voilà! The optimal opportunity for Marketing and Sales teams to work together.
Putting both departments to work on corporate videos will create a more satisfying piece for both and will be enriched with the perspectives of each. Plus, they will be able to come up with more output because of the different approaches.
See in this video how collaboration between both Marketing and Sales teams provides for a complete and well-founded explainer video:
Working collaboratively on explainer videos is not only great for communication, understanding and empathy between both the Marketing and Sales departments, it also gives them the opportunity to work together towards a shared marker for success. This is when metrics come in handy.
The Marketing and Sales departments will be focusing on the same results, such as video views and engagement rates, because they will give them visibility on the final success of the explainer video campaign. Because of this, both will be interested if there are any view drop-offs or parts of a video that are being watched again. The same goes for viewer retention, targeting and so on. Everybody wins because they will be learning something new and committed towards a shared goal. When great minds think alike, the company yields the results!
As you can see, there is much more to profit from explainer videos than just the results themselves. A better work environment, improved understanding of each other’s work and a shared goal will infuse both Marketing and Sales with better knowledge of the business and a shared sense of accomplishment. Way to go!
If you have already worked with sales videos, you will surely understand what we are talking about. But if you haven’t, don’t you think it’s about time to make your own custom explainer video? 74% of internet traffic will be video this year, so why not be a part of it too? Here at Yum Yum Videos, we also love working collaboratively. Drop us a line and we will be glad to help you enhance your digital marketing strategy with custom marketing videos.
by Maria Victoria González
Using an animated explainer video as a tool for training employees seems to not be that new. Firms from all over the world use this video content format for their employees to get closer to its corporate culture, to obtain new skills and to stay informed about the latest trends.
Huge companies such as Intel or IBM apply whole programs in video format, instead of those classic face-to-face seminars. With this system, they encourage e-learning, but why? The main reasons are that video is more affordable, it can be tailored to the employees’ rhythm, and it is much more efficient.
So, why were many companies until now resisting using this video format, in training their staff? Why worry about including this strategy, which gives so many benefits to companies of every size, all around the globe?
If you are reading these lines, it could be because you do not use this technique yet, and you are thinking about the necessity of applying it, or perhaps because you are making use of it already, and you would like to improve its efficiency.
Anyway, you have probably doubted the video’s suitability in training your work team. Here you can find some good reasons for convincing you:
There are many research studies that support the memory effectiveness of visualizing the message, rather than just hearing it. For instance, we can retain just 10% of the information we hear, but in watching it, this percentage rises to 50%.
That is why an animated explainer video, in combining audio with images improves the ability to retain the sent message significantly.
Let’s suppose that you should organize some training sessions any time you hire a new employee, or there is important news to be shared. Obviously this impacts the budget, and is a time-consuming endeavor for planning trips and organizing the HR agenda. With corporate videos, these problems are solved, as long as there is no need for employees to stand together in the same place, or a need of providing an expert who might translate the information to the staff.
One of the best advantages of the explainer video is, of course, that you can use it 24 hours a day, 365 days a year. That way, employees can enjoy this availability to access the explainer video content, inside or outside the workplace.
According to the fast extension of technology, there is no need for a special device to access to the company’s training contents. Anyone can watch it from their Smartphone (mobile friendly).
Every new employee is a brilliant idea that needs to be polished. Although she or he can be bright, it is also true that the corporate culture is new for her or him, and needs to adapt its manners to the company’s style, processes and values.
In this sense, the animated explainer video can play a double role: show the new employees how the company is organized, and translate the meaning of their hiring desires.
In offering a quality service to customers, a deep employees’ knowledge of products and services becomes crucial. This is much more important in case you offer a technical support or online service.
Training your staff is the only way to guarantee that knowledge, keeping the high turnover rate into consideration.
Is it possible to improve the learning curve and the deepness of the knowledge arranged by your employees, by using explainer videos? It is definitely possible.
By using an animated company video, we can either show demos of the best use of a product, a practice impossible to realize in a face-to-face presentation.
In many companies, quality customer service implies the difference between sell or not doing it at all. In the commercial sphere, this employee’s segment is called the front-line staff.
Now, let’s suppose that you should offer this training in three different places simultaneously, does it not make more sense to use a series of explainer videos? Trips, training costs and a huge amount of coordination time can be avoided, because those company videos can be accessed by any employee anytime and from anywhere.
Have you ever heard about “organizational silos”? In large sized companies, with complicated production processes or many divisions among departments, quite often the “organizational silo” phenomenon appears.
With this organizational layout, the information remains isolated in niches, employees skip perspectives in their jobs, and they can feel discouraged or disconnected from the rest of the company.
The animated video for business can be used as a power tool in solving these problems, as long as it provides the necessary information to any employee, in order to be updated about the other departments’ functions, and their role in it.
A change in your strategy, a new entrepreneurial focus or the long-awaited moment to be listed in the stock market, those are some examples of revolutions in a company.
But going forward, they also can seriously affect the performance of employees if they do not communicate properly. Internal notes are fine, but let’s be honest, no one reads them.
And precisely at this point, an animated marketing video can make the difference. No one will resist watching it, they have the ability to attract the viewer’s attention very quickly, and know how to obtain a good assimilation in a quick and efficient way.
The efficiency of a work team can always be improved upon.
Precisely with this trend, every year companies spend millions of dollars in increasing the efficiency of processes, and designing new technological tools.
How much time is needed for a 1,000 person team to assimilate this process? How much money, and how much time can the organization lose, while this work team acquires and internalizes new process?
The explainer video allows you to shorten those periods. If the video is well built, it will be a fast tool in communicating the new process, or the technological tools’ specifications that you are launching.
There are departments that need more training than others. For instance, in the sales department, training is an important asset because of the high turnover of commercial profiles.
According to the advantages of sales videos, this mission becomes much easier. You will be able to train your work team about the best commercial practices, as well as your product and services, in a deep approach.
Is your company an international enterprise? You can also benefit from the development of those training-directed videos for remote work teams. If your employees are spread all around the globe, you can line up processes and methodologies, and be sure that the knowledge will soak through to your employees.
Specially if there is a global culture for your employees to follow, and there is a necessity to acculturate it to different countries at the same time, you can use the best explainer videos for sharing the values that make your company stronger.
As you have seen, all the possible audiences, the corporate ones, and others, can benefit from this content format. It is easy, visual and it can transmit better than any other system the message that you are trying to translate.
If you don’t know exactly which explainer video company can help you with selecting the best video, take a look to these tips, they will be helpful for sure.
Don’t forget to visit the Academy for video marketing resources of Yum Yum Videos: you will find information on ebooks, infographics, and, of course, many videos to better understand which explainer video suit your needs best, but also marketing tips for promoting your video once it is ready.
I will keep waiting for your comments or ideas about the best way to train work teams by using training videos. Looking forward to hearing from you!
Carmen Díaz is a Content Marketing Manager at Social Media Pymes. She works in designing and implementing content strategies for those companies eager to get to know their brand with a content focus, aware of user’s´ interest in information, rather than in publicity.
by Carmen Díaz