If you already have your explainer video, don’t just sit there and watch it over and over again. (Although we know it’s hard not to.  ) A marketing video is a really powerful and versatile tool that will help you boost your marketing online and even offline, so it’s best if you give it wings and let it fly!

explainer video inbound marketing

how to use video for inbound marketing

Whatever business you are in, if you made an explainer video for your brand, take into account these things you can’t stop doing to help your marketing skyrocket.

#1. Not Posting It on Social Media

Your brand should be where people are. And people are on social networks!

Chances are, you already have social media accounts and you are posting regularly. Well, with an explainer video you can boost your reach because they are engaging, short and the ultimate type of content for social networks.

#2. Not adding it to your landing page

If you have material that will help enhance your website analytics –and so your SEO–, how can you leave it out?

Publishing your video on your landing page is a great way to enhance two stats that Google takes into account when positioning websites for organic search results: the time on page rate and the bounce rate.

  • Average time on page

It is the total time a person stays on a single page of your website. Adding your explainer video to the upper fold of your landing page is the way to go.

When you come to think about it, people have really low attention spans on the internet (8.25 seconds, honestly!), but it is just enough time for them to click on the play button of your explainer video. Which will add a minute or so to your time on page rate!

  • Bounce rate 

Of all forms of video content, explainer videos usually portray characters in situations that are similar to those of your target audience. This helps users feel engaged and keeps them hooked on your brand. As they will want to know more, they will feel compelled to keep navigating your site, thus reducing your bounce rate, which stands for the percentage of people who leave after viewing just one page. Yes, a low bounce rate is good!

#3. Not optimizing it for SEO

A video is a video, but it is important to put it into context so that the right people can view it. When posting your video in whatever channel, be aware of the following to enhance its SEO:

  • Title: A great title should be clear but concise. Be sure to add at least your main keyword to it.
  • Description: What is your video about? Make a brief synthesis including your keywords.
  • Thumbnail: A good thumbnail image is a great way of helping people catch a glimpse of what your video is all about. For this, it must be representative of the content in your video.

#4. Not track its results

Did you know that videos are the kind of content that offer the most thorough analytics? Hosting your video with services such as Wistia shows you an array of metrics such as demographic details about your audience, how much of your video was watched, if there were any replays and much more.

This way, you can learn more about your viewers and optimize your video to make it perform better.

#5. Not use it in presentations

An explainer video is a catchy, entertaining way to let people know what your brand is all about. As such, you can show it whenever you need to present your brand in business meetings, corporate events and you can even use it internally to help employees gain a new, creative perspective on your product or service.

See? There is so much you can’t stop doing once you have your explainer video. If you make it work, we bet it will give you great results: you already know your brand is awesome, now let the world find out too.

You can learn even more about marketing videos with our Video Marketing Resources. It contains infographics, eBooks and lots of interesting material about the fascinating world of marketing videos. And it is all free for you to enjoy!


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