Videos are all over the internet! Smarter and larger mobile devices and faster internet connections make online marketing videos more accessible to everyone every day.

Cisco projects that global traffic from videos will make up 80% of all internet traffic by 2019. The thing is, videos are a super fun, engaging way to gather information and practical for people who are on the move.

marketing and sales team explainer video

Does this mean having your own marketing video will help you drive sales? Well, luckily it does.

Let’s Look At the Facts

When it comes to numbers, it is easy to see that marketing videos can help you sell your product:

  • 96% of consumers found videos helpful for making online purchase decisions.
  • 4X as many consumers would prefer to watch a video about a product than to read about it.
  • 93% of those who do comparison shopping stated that they used videos to help with their decision.
  • 87% of the people surveyed found business videos helpful for further research into services or products by the same brand.

how to use video for inbound marketing

Video Types that Drive Sales

Did you know that there are specific kinds of videos for each step of the buyer’s journey?

Yummy Tip: To enhance your ROI, you can plan your video strategy by taking into account your buyer’s journey. See how!

When it comes to boosting sales, these are the types of video content you can profit from:

#1. Product Videos

A product video shows your potential customers how your product or service works. It is important that they see what you offer in action so that they can learn your benefits clearly and build trust towards your brand!

Did you know that four times as many consumers would rather watch a video of a product than read about it? Maybe it is because video can make online shopping have the realism of the retail experience, allowing customers to get up close and personal with what they are interested in buying.

#2. Explainer Videos

Explainer videos are the best option when you want to explain briefly and concisely what your product or service is about. What is so great about them is that they allow for any kind of brand to use them. It is great for B2C’s and B2B’s alike, because even complex solutions can be explained easily through the use of visuals and audio.

If people understand thoroughly what you are offering, they will feel more confident and reassured on making a decision. What is more, if they feel identified with the problem depicted in your video, you will gain instant identification and create an emotional bond with your potential customers, which is of ultimate value for any brand.

#3. FAQ Videos

When it comes to making a buying decision, people tend to have lots of questions! The best approach in these cases is to take over their anxiety by answering before they ask.

You can make an FAQ video if you want to give a direct approach to common concerns and are familiar with what kinds of questions or doubts your leads tend to have in the buying process. Typical questions include how to set up or use a specific product or product features, or how to update an old product.

As you can see, you can make different types of videos to enhance your online marketing and boost sales. Think about the special characteristics of what you are offering and decide which one would best suit your business –or, even better, go for several!

Whether you feel ready to have your own sales video or not, why not check out our Video Marketing Resources? You will find lots of cool and free material to learn more about videos and how they can help you with your marketing goals. See you around!

 

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