Do you want to add an animated explainer video to your social media campaigns? Great move! Are you looking for a cost-effective tool that can lead to great engagement and rising video views? An animated marketing video is the answer you’re looking for! Go over this article and learn how this cool and attractive video format can help you enhance your social media campaign in an astonishing way!
8 Ways In Which An Animated Explainer Video Can Boost Your Social Media Campaign
To start, watch this appealing explainer video so that you can see by yourself how catchy and enticing these videos are:
Animated marketing videos are one of the best formats you can resort to to deliver your business idea in a fast, simple and straightforward way. And, at the same time, you can do it in a highly persuasive, appealing and engaging way. What could be better?
Having in mind the rise of video content and the boom of social media platforms, mixing both worlds definitely sounds enticing. Check out how these cool animated videos can enhance your social media efforts like no other type of video can!
These animated videos are highly engaging and persuasive. By making use of attractive visuals and animations, a compelling voice-over, the storytelling technique, a dose of humor, or any other resource, you can get amazing results to increase engagement rates and, ultimately, video views!
#3: Quickly grab attention
Remember that people have very short attention spans. And, in the social media world, they have even less time. Explainer marketing videos give you the chance to quickly grab your viewer’s attention in such a fast-paced environment.
#4: Appeal to emotions
Video content is a useful resource to generate different emotions in your target audience. Generating emotions means gaining a special place in your audience’s hearts and minds. Moreover, emotions lead people to take action. And guess what? Animated explainer videos are meant to set up a variety of strong emotions in your viewers, according to your needs (fun, joy, nostalgia, excitement, etc.)
#5: Enhance your brand
Explainer videos are fully customizable and this can help you enhance your brand identity on social media. If you apply the colors of your brand pallette to the backgrounds and scenarios of your video, the viewers will know that your company is the one behind that unique selling proposition. Check out how we’ve made this happen in this video:
#6: Great shareability
Videos are the most shareable type of marketing content. People love sharing videos with their peers! So this is your great chance of spreading your voice to gain more fans. Video content fits perfectly with the “social logic”!
People love accessing social networks from their mobile devices. And the good news is that explainer videos are best friends with the “mobile mindset”. Make sure you follow these basic guidelines to make your animated video mobile friendly.
#8: Fully trackable
Videos are easily traceable. This gives you the chance to make the necessary improvements to meet the needs of your audience. Not only do the social media platforms themselves have their own analytics system, but also the video hosting platforms in which you embed your videos provide you with advanced insights.